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Road to ATS Paris: Philippe Framezelle, Adverline Discusses Programmatic Trends for Publishers
In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will [...]
Road to ATS Paris: SeLoger La Régie's Director, Bastien Galibert on the Future of the Publisher
In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will [...]
It's Not for Everyone: Beeswax's Ari Paparo Discusses Programmatic In-Housing
In this episode of TraderTalk TV, ExchangeWire CEO, Ciaran O'Kane, discusses with Ari Paparo, CEO, Beeswax, whether marketers should consider in-housing their programmatic advertising. Paparo discusses the following considerations, focusing on three key tenets of potential investment for brands looking to [...]
Road to ATS Paris: Paul Caucheteux, Prisma Discusses 2018 Publishing Trends in France
In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will [...]
Dr Neal Richter Explains How Ads.txt Works
In the latest episode of TraderTalkTV, Dr Neal Richter, CTO, Rakuten Marketing and one of the authors of Ads.txt, explains to ExchangeWire CEO, Ciaran O'Kane why Ads.txt was created, how it works and the positive impact it is intended to [...]
Header Bidding Vs the Ad Server: Who Wins?
At ATS London 2017, a panel of experts discussed where the future of the ad server lies, and if header bidding is sounding the ad server's death knell. Moderator: – Matt Prohaska, CEO and Principal, Prohaska Consulting Panellists: – Nigel Gilbert, VP, Strategic Development, EMEA, [...]
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