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Dr Neal Richter Explains How Ads.txt Works
In the latest episode of TraderTalkTV, Dr Neal Richter, CTO, Rakuten Marketing and one of the authors of Ads.txt, explains to ExchangeWire CEO, Ciaran O'Kane why Ads.txt was created, how it works and the positive impact it is intended to [...]
Header Bidding Vs the Ad Server: Who Wins?
At ATS London 2017, a panel of experts discussed where the future of the ad server lies, and if header bidding is sounding the ad server's death knell. Moderator: – Matt Prohaska, CEO and Principal, Prohaska Consulting Panellists: – Nigel Gilbert, VP, Strategic Development, EMEA, [...]
ATS London 2017: Opening Fireside Chat with Michael Barrett, President & CEO, Rubicon Project
At ATS London 2017, Rubicon Project's president and CEO, Michael Barrett, opened the conference in a fireside chat with ExchangeWire CEO, Ciaran O'Kane.
Road to ATS Paris: SoLocal's Christophe Parcot Discusses French Programmatic Strategy
In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil, interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that [...]
Why TV Monetisation is Not Just Black and White
At ATS London 2017, a series of experts came together to discuss the future of TV advertising and how the changing face of TV monetisation will provide myriad challenges and opportunities ahead. Moderator: – Vincent Flood, Editor, Video Ad News Panellists: – Jamie Caras, Senior Regional [...]
GDPR – 5 Ways to Save your Business
At ATS London 2017, Rosemary Smith, director, Opt-4 delivered a presentation on the impending impact the GDPR will have on the advertising industry. She then sat down with a series of industry experts, to discuss how they are preparing for [...]
ExchangeWire Research: Maximising the Value of Mobile Data
At ATS London 2017, ExchangeWire sat down with Ian James, GM international, Verve to discuss the value of mobile location data and how its benefits can be leveraged across the industry. The full findings of the research report can be downloaded [...]
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