Video
Cadreon's Erica Schmidt Discusses the Evolution of the Agency Model
In this special edition of TraderTalk TV, coming from New York, ExchangeWire CEO Ciaran O'Kane talks to Erica Schmidt, managing director, North America, Cadreon about the evolution of the agency model. This episode covers: - The Cadreon business model and their development [...]
ATS NYC 2016 - Is Programmatic Video Going to Change the Media Buying Landscape?
At ATS New York on 3 November 2016 Matt Prohaska, CEO, Prohaska Consulting moderated a panel discussion about whether programmatic video is going to change the media buying landscape. Panellists Jim Daily, president, USA, Teads.tv and Jana Meron, VP of [...]
ATS NYC 2016 - The Rise of The Data-driven Publisher
At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane moderated a panel discussion on the topic of the rise of the data-driven publisher between Sara Livingston, VP, Digital Strategy, Turner, Mike Finnegan, VP, Programmatic & Product Innovation, Live Nation [...]
ATS NYC 2016 - Can the Combination of Creative and Programmatic Yield Better Results for Marketers?
At ATS New York on 3 November, ExchangeWire’s head of content, Lindsay Rowntree moderated a discussion between Julian Baring, general manager – North America, Adform and Erica Schmidt, managing director, North America, Cadreon on the topic of creative and programmatic, asking whether [...]
ATS NYC 2016 - Making Upper Funnel Metrics Work With Programmatic
At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane moderated a panel between Dom Joseph, co-founder and CEO, Captify; Tyler Pietz, VP, programmatic, Cadreon; and Adam Heimlich, SVP programmatic, managing director of HX, Horizon Media on the topic [...]
ATS NYC 2016 - Keynote & Fireside Chat: IPONWEB: First-Party Machine Learning in Programmatic
At ATS New York 2016, Nathan Woodman, general manager, Demand Solutions, IPONWEB delivered a keynote speech on the topic of first-party machine learning in programmatic, with a request to the industry: can we create a framework for ‘Open Machine Learning’? In [...]
ATS New York 2016 - M&A Fireside Chat with Joshua Wepman, GCA Savvian Advisors
At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane sat down with Joshua Wepman, managing director, GCA Savvian Advisors to discuss the state of the ad tech M&A market in the US. In this fireside chat, hear from Wepman [...]
Making Brands Addressable: Why Online Video & Programmatic Are a Perfect Fit
At ATS Singapore in July 2016 a panel discussion took place on why online video and programmatic are a perfect fit for making brands addressable. Hear from panellists Darin Williams, Managing Director SEA, TubeMogul; Vicki Lyon, Director – AdTech Asia Pac and [...]
How Can Ad Tech Save the Publisher? ATS London 2016 Panel
Join Rebecca Muir, head of research and analysis, ExchangeWire, as she moderates an incendiary panel at ATS London 2016 with panelists Adnan Ebrahim, founder and CEO, Car Throttle; Amir Malik, programmatic director, Trinity Mirror; Andrew Casale, president and CEO, Index Exchange; [...]
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