Video

• Chen-Lin Lee, Atlas & Nick Reid, TubeMogul Discuss New Working Relationship

  9 years ago Trader Talk

  

  In the special dmexco edition of TraderTalk TV, ExchangeWire hear from Chen-Lin Lee, head of data solutions and partnerships, Atlas at Facebook and Nick Reid, managing director UK, TubeMogul. With Atlas and TubeMogul having recently started working together, Reid and [...]

  dmexcoMeasurementTargetingTraderTalk TV

• Atlas EMEA Director Steve Webb & Infectious Media COO Andy Cocker Discuss People-Based Measurement

  9 years ago Trader Talk

  

  In this special dmexco edition of TraderTalk TV, ExchangeWire hear from Steve Webb, EMEA director, Atlas at Facebook and Andy Cocker, co-founder and COO, Infectious Media. Webb and Cocker discuss how people-based measurement is changing the ability to effectively measure [...]

  dmexcoMeasurementTargetingTraderTalk TV

• ATS Singapore 2016 Panel Debate: What the Tech and Media Landscape Will Look Like

  9 years ago Event Videos

  

  In this episode of TraderTalk, ExchangeWire look back on a panel debate that occurred at ATS Singapore 2016, discussing the convergence of the ad tech and martech and the changing face of the media landscape. Ciaran O'Kane, CEO, ExchangeWire moderates a [...]

  Ad TechAdvertiserAgencyMartechProgrammatic

• The Perceptions and Realities of Malvertising in the Digital Media Ecosystem: Panel Debate

  9 years ago Trader Talk

  

  In this episode of TraderTalk TV Matt O'Neill, general manager, The Media Trust and Rebecca Muir, head of research, ExchangeWire, reveal exclusive insights from ExchangeWire's latest research report 'The Perceptions and Realities of Malvertising in the Digital Media Ecosystem' and [...]

  Ad Fraud

• Kemp Little Consulting's James Leaton Gray on the EU GDPR

  9 years ago Trader Talk

  

  The EU General Data Protection Regulation (GDPR), due to come into force in 2018, is taking up a lot of column inches at the moment, as businesses try to understand how it will impact them. The UK's recent decision to [...]

  DataRegulationTraderTalk TV

• OpenX VP Platform Demand Ian Davidson on Real-Time Guaranteed

  9 years ago Trader Talk

  

  There is a lot of talk about programmatic guaranteed, or automated guaranteed, as being the next evolution of the private marketplace (PMP). OpenX launched Real-Time Guaranteed (RTG) in January, allowing publishers a flexible guarantee. Here, Ian Davidson, VP Platform Demand, OpenX, [...]

  Automated GuaranteedProgrammaticTraderTalk TV

• The Evolving Relationship Between Agencies & Brands

  10 years ago Trader Talk

  

  In this special vox pop edition of TraderTalk TV, filmed in sunny Cannes, Nate Woodman, GM of demand solutions, IPONWEB, gives us his thoughts about the evolving relationship between agencies and brands. In the agency world, what we're seeing is that agencies [...]

  Ad TechAdvertiserAgencyBrandingCannesCross-ChannelDisplayDSPPerformanceProgrammaticTechnologyTradingTrading Desk

• The Growth & Future of Programmatic

  10 years ago Trader Talk

  

  In this TraderTalk TV vox pop filmed in Cannes, Vincent Potier, COO, Captify, explains his thoughts about the growth and future of programmatic. Potier explains how the growth of programmatic has been driven by the largest advertisers in the US and [...]

  Ad TechAd VerificationAdvertiserBrandingCannesCross-ChannelMeasurementMedia SpendProgrammaticTargetingTraderTalk TVViewability

• Video Ads Are Worth Their Weight in Gold

  10 years ago Trader Talk

  

  In this episode Jourdain-Alexander Casale, VP strategy, Index Exchange, explains video header bidding to Ciaran O'Kane, CEO, ExchangeWire, in the first-ever TraderTalk TV to be filmed outside! Header bidding relied on open RTB protocol and leverages a website's header to send [...]

  Ad TechCannesDSPExchangeMedia SpendSSPTargetingVideo

• Programmatic TV, OOH & Audio – with IPONWEB

  10 years ago Trader Talk

  

  In the second instalment of IPONWEB's Cannes story Brian Golbere, general manager, emerging technology, IPONWEB, tells Ciaran O'Kane, CEO ExchangeWire how TV, out of home (OOH), and audio media owners are transforming themselves into audience-based, programmatic media sellers, and how [...]

  Ad TechAdvertiserAudioCannesCreativeDOOHMedia SpendPerformancePublisherTargetingTradingTV