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Index Exchange Talk Header Bidding & Increasing Yield for Publishers
In this special edition of TraderTalkTV from dmexco, the world's largest ad tech exhibition, we talk to James Prudhomme, Managing Director EMEA, about some sell-side trends - and the origins of Index Exchange. Prudhome is a veteran of the programmatic space, [...]
StickyADS Discusses the European Video Programmatic Market
From the bustling floor of dmexco 2015, TraderTalk TV speaks to StickyADS CEO and co-founder Hervé Brunet and ExchangeWire CEO Ciaran O'Kane, about the company's tech, the state of the European programmatic video market and publisher strategy. Brunet explains StickyADS' sell-side [...]
What Do Marketers Really Think About Programmatic?
In an excellent panel session at this year's ATS Singapore, ExchangeWire hosted a marketer-only discussion around the areas of technology, data and programmatic media buying. The panel, moderated by ExchangeWire's Contributing Editor, Wendy Hogan, assembled the most progressive marketers from the [...]
Coull's Aden Forshaw Discusses the End of Flash in Digital Advertising
As of September 01 2015, Google ended its support for Flash for much of the banner advertising in Chrome, the web's biggest web browser. While Google has been telling the industry that this change would take effect, there will doubtless be [...]
Making Mobile Ads Work For Marketers & Publishers: LiveRail's Yoav Arnstein Explains How
Facebook has perfected its ad proposition in mobile advertising. Now representing 76% of its total revenue, Facebook is undoubtedly the dominant force in mobile display. How did they do it? First, they adopted a native approach, building ads seamlessly into their [...]
TraderTalk TV Cannes Special: OpenX on Open & Closed Trading Environments
In this special edition of TraderTalk TV recorded at this week’s Cannes Lions festival,Scott Braley, OpenX, SVP, debates open and closed media trading environments with ExchangeWire CEO Ciaran O’Kane. During the discourse of the conversation they discuss: – The advent of private [...]
Cannes Lions Special: Terrence Kawaja Discusses M&A Trends & Agency Evolution
In this special Cannes Lions edition of TraderTalk TV, ExchangeWire CEO Ciaran O'Kane speaks with Luma Partners CEO Terence Kawaja about the longstanding gap in the advertising industry between data-led and creative-focused professionals. Kawaja, an influential figure in the world [...]
TraderTalkTV Live: Marketplace Quality in Programmatic Advertising
In this special edition of TraderTalkTV our live panel discuss the issues raised in ExchangeWire Research's report "Perceptions, implications and the future of online marketplace quality in programmatic advertising". The panel is moderated by Ciaran O'Kane, ExchangeWire CEO, the panelists [...]
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Andrew Buckman, MD EMEA, OpenX Discusses Marketplace Quality - And Why It Matters In Programmatic
In this week’s TraderTalkTV, Andrew Buckman, MD EMEA, OpenX discusses marketplace quality. In this episode, Buckman explains: - How OpenX stay one step ahead of the fraudsters by mixing human expertise and technology - The circular nature of improving marketplace quality; improving traffic [...]
Rubicon Project's Jay Stevens Explains How XAPI Helps Ad Servers With Holistic Yield Management
In this week's TraderTalkTV, Rubicon Project International GM, Jay Stevens gives us a walkthrough of the XAPI offering. XAPI looks to work with regional and global ad server solution providers to help them with holistic yield management, giving publishers access to [...]
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