Video

• Is Programmatic Buying Just a Tactical Function? The Agency View.

  10 years ago Trader Talk

  

  There continues to be a lot of talk around the agency's role in programmatic buying. Some DR-focused brands are in-housing the function to sit alongside its search buying. Even big FMCGs are taking a more hands-on approach with programmatic – [...]

• Jourdain Casale Explains How Header Bidding Works & the Value For Publishers

  10 years ago Trader Talk

  

  In this episode of TraderTalkTV, Jourdain Casale, senior director, solutions at Index Exchange, explains how header bidding works and the value of this tech for publishers. Is it about yield? Is it about opening up all inventory classes to outlier demand? Header [...]

• Can Ad Tech Really Be an SaaS Model? And the Future of the Industry

  10 years ago Trader Talk

  

  In a special edition of TraderTalkTV, we feature the ad tech SaaS panel from ATS London. In a wide-ranging conversation, an expert panel that included Terry Kawaja, Founder & CEO, Luma Partners; Bill Wise, CEO, Mediaocean; and Brian O’Kelley, CEO, AppNexus, [...]

• How Ad Blocking Changes the Dynamic of Media Trading: What Can the Industry Do Next?

  10 years ago Trader Talk

  

  In this special edition of TraderTalkTV, we feature the explosive ad-blocking panel from ATS London 2015. In a spirited debate between a number of key players in the ongoing ad blocker drama, the panel discussed issues from the impact on the [...]

• Index Exchange Talk Header Bidding & Increasing Yield for Publishers

  10 years ago Trader Talk

  

  In this special edition of TraderTalkTV from dmexco, the world's largest ad tech exhibition, we talk to James Prudhomme, Managing Director EMEA, about some sell-side trends - and the origins of Index Exchange. Prudhome is a veteran of the programmatic space, [...]

• StickyADS Discusses the European Video Programmatic Market

  10 years ago Trader Talk

  

  From the bustling floor of dmexco 2015, TraderTalk TV speaks to StickyADS CEO and co-founder Hervé Brunet and ExchangeWire CEO Ciaran O'Kane, about the company's tech, the state of the European programmatic video market and publisher strategy. Brunet explains StickyADS' sell-side [...]

• What Do Marketers Really Think About Programmatic?

  10 years ago Trader Talk

  

  In an excellent panel session at this year's ATS Singapore, ExchangeWire hosted a marketer-only discussion around the areas of technology, data and programmatic media buying. The panel, moderated by ExchangeWire's Contributing Editor, Wendy Hogan, assembled the most progressive marketers from the [...]

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• Coull's Aden Forshaw Discusses the End of Flash in Digital Advertising

  10 years ago Trader Talk

  

  As of September 01 2015, Google ended its support for Flash for much of the banner advertising in Chrome, the web's biggest web browser. While Google has been telling the industry that this change would take effect, there will doubtless be [...]

• Making Mobile Ads Work For Marketers & Publishers: LiveRail's Yoav Arnstein Explains How

  10 years ago Trader Talk

  

  Facebook has perfected its ad proposition in mobile advertising. Now representing 76% of its total revenue, Facebook is undoubtedly the dominant force in mobile display. How did they do it? First, they adopted a native approach, building ads seamlessly into their [...]

• TraderTalk TV Cannes Special: OpenX on Open & Closed Trading Environments

  10 years ago Trader Talk

  

  In this special edition of TraderTalk TV recorded at this week’s Cannes Lions festival,Scott Braley, OpenX, SVP, debates open and closed media trading environments with ExchangeWire CEO Ciaran O’Kane. During the discourse of the conversation they discuss: – The advent of private [...]

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