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How We Can Make Mobile Advertising Work Better for Advertisers & Publishers
At a recent event, hosted by xAd and The Rubicon Project, ExchangeWire's Ciaran O'Kane moderated a discussion on the "future of mobile". The thrust of the debate centred on mobile ad buying and its inherent challenges on the demand and [...]
What is Google's AMP? Why Ad Tech Needs To Be Ready
Late last year, Google announced Accelerated Mobile Pages to help publishers create mobile web pages that load more quickly than sites traditionally do on mobile. It's all about the user experience, says Google. But the reality is a little different. Facebook's massive user [...]
Thomson's Adrian Maguire Discusses Transition From Traditional High Street Model to Digital Travel Giant
In this episode of TraderTalk TV, Adrian Maguire, head of digital analytics at Thomson (part of TUI Group, the world's number one tourism business) tells us how the brand evolved from a high street holiday shop to online travel giant. Maguire [...]
Navigating The Programmatic TV Landscape
Earlier this year, at ATS New York, just weeks after Dish announced they are to offer a programmatic exchange for TV advertisers, Brian Stempeck, chief client officer at The Trade Desk gave a keynote presentation about how marketers should be [...]
Nate Woodman, GM, Demand Solutions at IPONWEB Discusses Incremental Lift & Demand Side Attribution
Earlier this year at ATS NYC, Nate Woodman, GM, demand solutions at IPONWEB gave a fascinating keynote presentation in which he discussed: incremental lift and demand side attribution, a topic the industry flirts with but never really dives into. His [...]
A Review Of the Ad Tech Year
Earlier this year, ExchangeWire hosted ATS New York. The day started with a fireside chat between ExchangeWire’s CEO, Ciaran O’Kane and Michael Rubenstein, president, AppNexus. The discussion focussed on the future of independent ad tech companies, how publishers are fighting [...]
How Data Unleashes Value in Programmatic Video
Earlier this year, at ATS New York a panel of experts from the online video advertising field discussed the current state of the market and what the future holds. The discussion covered topics such as the need for publishers to [...]
Making Brand Advertising & Programmatic Work Together
Earlier this year, at ATS NYC three industry veterans formed a panel to discuss the disconnect between brand advertising and programmatic. The panel included: - Anthony Rhind, CSO, AdForm - Mark Egan, chief client officer, Maxus Americas - Amanda Dean, Senior director programmatic [...]
Jana Jakovljevic, Head of Programmatic Solutions at Spotify, Discusses Cross-Platform Advertising
Filmed at ATS New York, this episode of TraderTalkTV features Jana Jakovljevic, head of programmatic solutions at Spotify. Here she gives a rare keynote presentation about the music streaming company’s role in the online ad industry and spoke for [...]
Lauren Nemeth, CRO at URX, Discusses How Deep Linking Works In Mobile Advertising
Earlier this year at ATS New York, Lauren Nemeth, chief revenue officer at URX gave a refreshingly honest keynote presentation about the reasons behind her decision to leave programmatic after spending over seven years at AppNexus and Google combined. The [...]
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