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#TraderTalkTV: Gurman Hundal, Media IQ Co-Founder, Discusses Ad Trading Strategy
In this edition of #TraderTalkTV, we invite Gurman Hundal, Media IQ Co-Founder, to discuss one of the company's typical ad trading strategy, and how a real-time trade is executed by Media IQ's analytics and trading team. Here, Hundal challenges the [...]
#TraderTalkTV: Glow CEO Damian Routley Maps Out the Various Forms of Facebook Advertising
Glow CEO Damian Routley discusses how they help performance advertisers run and optimise campaigns on Facebook using their platform Glow Machine. Damian goes on to breakdown the Facebook ad ecosystem and where they sit within it, for both display and [...]
#TraderTalkTV: Mark Zagorski, CEO of Exelate, Explains Real-Time Data Modelling
Sophisticated data modelling has become a requisite for most traders working in the data-driven ad space. Some are building their own prop models, others are partnering with the likes of Exelate to personalise the message for the audiences they [...]
TraderTalk TV: StrikeAd CTO Mike Dewhirst Gives A Deep Dive Into Mobile Retargeting And Data-Driven Buying
In the run upto our Mobile Sessions event in February, we invited StikeAd CTO, Mike Dewhirst, for this week's TraderTalk TV. Mike gives us a deep dive into mobile retargeting and how you would execute data-driven buys across multi-devices, [...]
TraderTalk TV: How A Marketer Can Build A Brand Trading Desk
This weeks's TraderTalk TV is essential viewing, especially if you are a progressive marketer. ExchangeWire discussed at length the the Brand Trading Desk model earlier this year. The Brand Trading Desk is now a reality. This model [...]
TraderTalk TV: Medyanet's Dogus Yildirim Gives an Overview of the Turkish Data-Driven Ad Market
Medyanet is a massive European sales house based in Istanbul with O&O - as well as represented - interests across traditional publishing, TV, radio and digital media (currently representing about 10 billion Turkish impressions per month). In true European [...]
TraderTalk TV: MediaMath's Greg Williams Gives An Overview Of Deal ID
In our second edition of TraderTalk TV we invite Greg Williams, Co-Founder and VP of Business Operations EMEA & APAC at MediaMath, in to discuss Deal ID. What is it? How does Deal ID affect the buy and sell side? [...]
TraderTalk TV: Spider.io CEO Douglas de Jager Discusses the Issues Around Viewability
In true ad tech style, we are performing a pivot on one of our popular features. TraderTalk - now rebranded as TraderTalk TV - was ExchangeWire's successful podcast series, featuring lengthy interviews with senior global figures in the ad tech [...]
TraderTalk: Switch Concepts Discuss Its Solution, Holistic Yield Management, Linking Users Across Multi-Devices And Concepts Around Linked Data
Switch Concepts is one of the more interesting companies currently operating in the European ad tech space. Switch Concepts, like all the great companies in the space, has very much operated under the radar. It now works with several big [...]
TraderTalk: Neal Richter, Chief Scientist at the Rubicon Project, Discusses Scaling RTB, The DealID And Why Internal Auctions Are Truncating Liquidity For Sellers
We love a proper tech debate at ExchangeWire. On this edition of TraderTalk we speak to Neal Richter, Chief Scientist at the Rubicon Project. Here he discusses the infrastructure required to scale RTB globally, how Rubicon knitted together its recent acquisitions [...]
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