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Because Advertising Matters: Jeff Green at ATS London 2024
In one of the most highly-anticipated sessions of the year, The Trade Desk CEO, Jeff Green, joined Ciarán O'Kane on stage at ATS London. "The best of the internet is in the open internet" Jeff Green, The Trade Desk In this session, Green [...]
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StackAdapt's Kevin Liang on the Power of Vertical-based Marketing
In our latest interview, Kevin Liang, senior director, solutions at StackAdapt, joins ExchangeWire COO Lindsay Rowntree to discuss the power of a vertical-based marketing approach. Tune in to hear Kevin's insights on: Why a vertical-based strategy is an attractive approach How brands [...]
Road to ATS London: Marks and Spencer's Katy Allison on the Power of CTV
Ahead of ATS London 2024, Katy Allison of M&S joins us for a voxpop on the power of CTV for brands. Katy will be joining ATS London's 'The Reality of CTV' panel, and in this sneak-preview she outlines why that [...]
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OMD's Mike Murray on the Evolution of Programmatic
Programmatic veteran Mike Murray, Head of Programmatic at OMD EMEA, joins John Still in the ExchangeWire office to discuss the evolution of programmatic advertising, and the skills needed on the buy sides and sell sides. Tune in as Mike expands [...]
Pixels' Alex Powell on the TikTok-ification of the Open Web
In this episode of TraderTalk TV, Alex Powell, Co-Founder and CEO of Pixels, joins ExchangeWire's Lindsay Rowntree to discuss vertical video and the "TikTok-ification" of the open web. Powell details: The evolution of video advertising and short-form video content Video engagement on the [...]
Road to ATS London: QRED's Dhanush Raja Lakshmanmurthy on Google
Ahead of ATS London, QRED's Dhanush Raja Lakshmanmurthy joins us for a voxpop on the potential break-up of Google. Dhanush will be joining our 'The Break-up of Google' panel, and in this sneak-preview he outlines why that is a hot topic [...]
Road to ATS London: Coca-Cola's James Trott on Curation
Ahead of ATS London 2024, Coca-Cola's James Trott joins us for a voxpop on curation. James will be joining our 'Navigating the Curation Revolution' panel, and in this sneak-preview he outlines why curation is a hot topic in ad tech and [...]
The Future of Television with Paul Gubbins
Industry stalwart and CTV expert Paul Gubbins joins John Still in the ExchangeWire office to discuss the past, present and future of television. The CTV landscape is evolving quickly, as more and more viewers turn to streaming services. How can advertisers [...]
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