Video

• Lloyds Banking Group's Nic Travis on Measurement and the Cookieless Future

  2 years ago VoxPops

  

  In our latest Voxpop, Nic Travis, Head of Digital Marketing, Lloyds Banking Group, joins ExchangeWire CEO Rachel Smith for a chat about the future of measurement beyond third-party cookies. Tune in as Nic and Rachel discuss: What are the challenges [...]

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• Duration Media's Brian Murphy on Reducing Emissions while Increasing Revenue

  2 years ago Trader Talk

  

  In our latest TraderTalkTV video, we explore the intersection of sustainability and digital advertising with Brian Murphy, chief revenue officer of Duration Media.  We delve into: How location based emissions connect the dots between advertising and the environment How advertisers can reduce emissions [...]

• Lumen's CEO, Mike Follett, on Attention as a Service for Advertising Outcomes

  2 years ago Trader Talk

  

  In this episode of TraderTalk TV, Lumen's CEO Michael Follett, talks through the Lumen eye tracking attention model, from Prebid, Postbid, aPMP and DSP, explaining the importance of outcome data when measuring attention. In particular, Mike delves into: Building models that [...]

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• Cooperation: The Center of AD-tention

  2 years ago Event Videos

  

  The battle for consumer attention is on. But with an ever-expanding mobile landscape, there’s little insight into what drives attentive outcomes. What’s undeniable is video spots are more likely to be successful when consumer, advertiser, and publisher desires align. When [...]

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• Measuring the Value of Premium and Trust

  2 years ago Event Videos

  

  We generally agree that advertising in premium, trusted environments is crucial to building a strong brand, but in a time where delivery and performance metrics become ever more important - how do we quantify this value? And are current measurement [...]

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• Is Attention the Sustainable Solution?

  2 years ago Event Videos

  

  The impact of digital advertising on environmental sustainability is coming under increased scrutiny, but how can attention help? At ExchangeWire's Attention Live event, our expert panel delved into how optimising ad content, creative, tracking, targeting and delivery based on attention [...]

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• How to Harness Attention Metrics to Maximise Business Outcomes

  2 years ago Event Videos

  

  The ability not only to capture and hold an audience's attention, but also to effectively measure it, has become a paramount business challenge. Our expert panel at ExchangeWire's Attention Live event delved into the intricate relationship between attention and successful [...]

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• Meaningful Mobile Metrics

  2 years ago Event Videos

  

  Reaching audiences in a mobile environment continues to be a big priority for the modern marketer. Attention based metrics - such as engagement tracking (swipes, taps and gestures), eye-tracking, dwell time, scroll depth and contextual relevance - all offer valuable [...]

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• Attention & Outcomes: Finding and Delivering Optimal Attention for your Brand

  2 years ago Event Videos

  

  At ExchangeWire's recent Attention Live event, Playground XYZ's Ben Dimond discussed the importance of delivering the best attention for your brand, and understanding how to use attention to optimise your media planning. Speaker • Ben Dimond, Global Head of Commercial, [...]

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• Scaling Attention with IAS & Lumen

  2 years ago Event Videos

  

  At ExchangeWire's recent Attention Live event, Emma Jowett, VP of Sales, Northern Europe IAS and Mike Follett, Managing Director, Lumen took the stage to discuss how attention drives outcomes in advertising, and how their companies have partnered. Speakers • Mike [...]