Video
VOGUE Singapore's Michelle Ong on Optimising Content and Advertising Experiences, and the Future of APAC's Ad Market
"As a publisher, contextual content and native storytelling is crucial. We're trying to tell a story through the voice of VOGUE Singapore, and also trying to promote brands through this same voice." In this exclusive VoxPop, group commercial director at VOGUE [...]
TraderTalk TV: Zeotap's Matt Bennathan Looks at Activation Alternatives
"We shouldn't be talking so much about cookies, we should be talking about outcomes and use cases." In this episode of TraderTalk TV, Matt Bennathan discusses the phasing out of cookies in both social and programmatic advertising sectors. Bennathan elaborates that [...]
LoopMe's Alberico de Nardis Unpacks APAC's Transformation Trends & Shifting Consumer Mindsets
"If we look at Southeast Asia alone there are over 1,200 languages, in Europe there are 200-250. If we're not speaking to everyone individually, we're just bucketing entire regions together." In our latest VoxPop, Alberico de Nardis, LoopMe's head of SEA [...]
Publica by IAS' Clem Birdsall on CTV Opportunities and Challenges Across APAC
"CTV is the biggest screen in the house and the best place to run advertisements that drive results, as proven by multiple studies." In this VoxPop, Publica by IAS' snr publisher and platform director, APAC, Clem Birdsall, takes us on a [...]
the7stars' Patrick Dolan on OOH and Audio Advertising
In this latest ExchangeWire VoxPop, Patrick Dolan, activation director at the7stars, joins John Still to discuss two of the industry's biggest formats – out of home (OOH) and audio. In this VoxPop, Dolan elaborates on advertisers' growing interest in these two [...]
Vistar's Franck Vidal on Programmatic DOOH in APAC
Franck Vidal, director, Southeast Asia sales and partnerships at Vistar Media, joins ExchangeWire head of content John Still for our latest VoxPop. In this engaging conversation, Franck provides an overview of programmatic digital out of home (DOOH), particularly how the medium [...]
Greenbids' Jean-Baptiste Pettit on Sustainability in Advertising
In this latest episode of TraderTalk TV, Jean-Baptiste Pettit, CTO and co-founder of Greenbids, joins ExchangeWire COO Lindsay Rowntree at the whiteboard to discuss how to make advertising more sustainable. During the session, Pettit outlines: The current ad buying process and [...]
Digiseg's Søren H. Dinesen on the Shift Towards Cookieless Strategies
In our latest VoxPop, Søren H. Dinesen, CEO of Digiseg, sits down with ExchangeWire CEO Rachel Smith to discuss how the industry is readying itself for the post-cookie era. In this engaging conversation, Søren assesses the industry's current efforts to [...]
Nexxen's Steve Broadhead on the Opportunities of CTV
Steve Broadhead, managing director EMEA at Nexxen, joins ExchangeWire COO Lindsay Rowntree for our latest VoxPop. In this engaging conversation, Steve dives deep on the challenges and opportunities of CTV, taking a look at how the TV ad market has [...]
Spark Foundry's Kudzai Mubaiwa on the Challenges and Opportunities of Performance Marketing
In this ExchangeWire VoxPop, Kudzai Mubaiwa, head of performance UK, Performics @ Spark Foundry, joins ExchangeWire COO Lindsay Rowntree to discuss the challenges and opportunities presented by performance marketing. Together, Mubaiwa and Rowntree cover: How Spark Foundry keeps apace with technological changes How [...]
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