Video
MiQ’s Senior Product Manager on Using TV Intelligence to Address the Challenges of Fragmentation
In this Trader Talk TV, Ciarán O’Kane is joined by Michael Lampard Chisvo, Senior Product Manager, Advanced TV at MiQ. They discuss the connected TV (CTV) landscape, exploring the challenges of fragmentation and the execution of CTV strategies. Michael expands on: [...]
Kevel’s James Avery on Innovation and Customisation in Retail Media
James Avery, Founder and CEO of Kevel, joins ExchangeWire CSO Ciarán O’Kane to discuss innovation and customisation in the retail media space. Focusing on the retail media landscape, James expands on: How Kevel works with their clients and builds their platform around [...]
OptiDigital's Magali Quentel-Reme on Dynamic Price Flooring
CEO and co-founder of OptiDigital, Magali Quentel-Reme, joins ExchangeWire CSO Ciarán O'Kane in front of the whiteboard to discuss dynamic price flooring. Tune in as Magali discusses OptiDigital's dynamic price floor solution, and how publishers can make the most of [...]
EssenceMediaCom's Josh Gallagher on Ensuring Effective Measurement
In this video interview, ExchangeWire’s CEO Rachel Smith is joined by Josh Gallagher, COO APAC at EssenceMediacom to discuss measurement in advertising. Tune in as Rachel and Josh look at the state of play in measurement, delving into current measurement frameworks [...]
Navigating the Divide: Privacy Sandbox Fit-Gap Analysis and Industry Solutions APAC
We teamed with IAB Tech Lab to host a game-changing webcast, delving into the evolving landscape of privacy-centric technologies in the advertising industry in the APAC region. Featuring Lindsay Rowntree, COO, ExchangeWire, Shailley Singh, EVP Product and COO, IAB Tech LabHillary [...]
Navigating the Divide: Privacy Sandbox Fit-Gap Analysis and Industry Solutions
We teamed with IAB Tech Lab to host a game-changing webcast, delving into the evolving landscape of privacy-centric technologies in the advertising industry. Featuring Ciaran O'Kane, Founder and CSO, ExchangeWire, Hillary Slattery, Director Programmatic, Product, IAB Tech Lab, Shailley Singh, EVP [...]
Forest’s Jamie Richards on Performance Marketing and Ad Tech For Good
In this video interview Jamie Richards, head of commercial at Forest, joins John Still for a discussion focused on marketing and sustainability. Jamie expands on: Using ad tech for good Gamifying the e-bike system Performance marketing Getting targeted with users
GroupM's Sandra Arnold on Empowering Diversity and Inclusion in Ad Tech
"I think we all need to feel represented, both in the media and within organisations at all levels." In our latest Voxpop, Sandra Arnold, regional head of learning, GroupM UK & EMEA, joins ExchangeWire editorial lead, Mariam Ahmad, for a chat [...]
Faire's Charlotte Broadbent on B2B Retail's Digital Future, and Values-based Shopping
In this video interview Charlotte Broadbent, general manager at Faire, joins John Still to discuss digital commerce in the retail landscape. She expands on: How the online retail industry can empower smaller enterprises The importance of a transparent supply chain The increasing [...]
Microsoft Advertising's Joseph Merhej on the Importance of Privacy-First Marketing
Ciarán O'Kane is joined at the whiteboard by Joseph Merhej, senior solutions architect at Microsoft Advertising for a fascinating look at the cookieless future. Tune in as Merhej dives into how the programmatic ecosystem can adapt post-deprecation, why a privacy-first approach [...]
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