Aimee Newell Tarín
Editor
Articles by Aimee
Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime
On today’s news digest: Disney+ Reducing CPMs By Up To 15%; Channel 4 Streaming Audience Growing Faster than Netflix and Amazon Prime; Microsoft In Breach of EU Antitrust Regulation With many advertisers requesting lowered rates for upfront market ad deals with [...]
Need to Know: The Defining Measures of Attention
In our highly saturated digital world, catching and keeping consumer attention is key. We explore the benefits of measuring attention, the tech leading advancements around the metric, and what we can expect moving forward. Attention has been front and centre of [...]
EU Confirms Apple in Breach of DMA; Target Teams Up with Shopify; Apple and Meta Discuss Partnership
On today’s news digest: EU Confirms Apple in Breach of DMA; Target Teams Up with Shopify; Apple and Meta Discuss Partnership Wrapping up some questions surrounding the European Commission’s (EC) investigation into Apple over anticompetitive practices, Brussels has informed the tech [...]
APAC Ad Market to Grow 8.5%; New York Governor Signs Social Media Bills; TikTok Makes First Amendment Case
On today’s news digest: APAC Ad Market to Grow 8.5%; New York Governor Signs Social Media Bills; TikTok Makes First Amendment Case The APAC ad market is expected to see growth of 8.5% this year to reach USD$289bn (£223bn). Similarly to [...]
The Stack: Streamers Make Strides; Industry Sustainability Takes Step Forward
This week on The Stack: The Stack: Streamers Make Strides; Industry Sustainability Takes Step Forward; Today’s MadTech Daily Our digest news this week kicked off with Spotify’s launch of an in-house creative agency, Spotify Creative Lab. Encouraging marketers to produce campaigns [...]
Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering
On today’s news digest: Nvidia Becomes Most Valuable Company; Netflix Opening Immersive Entertainment Venue; Daily Mail Unveils New Video and Commercial Offering Thanks to the immense demand for their AI chips, Nvidia has become the world’s most valuable company. Finally overtaking [...]
CTV: How Big is the Opportunity?
As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates more and more of the TV landscape, new opportunities keep coming [...]
Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-Cookie
On today’s news digest: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-Cookie With the goal of working towards a more sustainable future, Ad Net Zero has published the first [...]
Meta Delays Training AI on User Data in EU; Apple Set to be First to Face Charges Under DMA; X Pitches Live Basketball to Advertisers
On today’s news digest: Meta Delays Training AI on User Data in EU; Apple Set to be First to Face Charges Under DMA; X Pitches Live Basketball to Advertisers In response to EU regulators’ concern over Meta’s decision to use data [...]
Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division
On today’s news digest: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division Stepping up its offering for marketers, Spotify has launched an in-house creative agency, Spotify Creative Lab. The streamer intends to encourage [...]
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