Aimee Newell Tarín
Editor
Articles by Aimee
Podcasts: Play or Skip for Media Buyers?
Podcasts provide advertisers with a wealth of opportunities, so why are media buyers holding back? We recap the benefits for brands and advertisers, as well as exploring what’s stopping media buyers from pressing play on the opportunity on a larger [...]
Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding
On today’s news digest: Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding Ad tech acquisitions continue in full swing, with Reddit swiping up Memorable AI to help it improve its ad performance. Launched in 2021, [...]
The Stack: Latest Ad Tech Deals and Acquisitions
This week on The Stack: Latest Ad Tech Deals and Acquisitions; Today’s MadTech Daily Deals and acquisitions made a big splash in our digest news this week, starting with the National Basketball Association (NBA) in the US. Establishing its media rights [...]
NBCUniversal Achieves Record Olympic Ad Spend; Microsoft Beats Revenue Forecast; Spain Hands Booking.com €413M Antitrust Fine
On today’s news digest: NBCUniversal Achieves Record Olympic Ad Spend; Microsoft Beats Revenue Forecast; Spain Hands Booking.com €413M Antitrust Fine Comcast-backed NBCUniversal, which has had US rights to the Olympics for over thirty years, is set to surpass its hefty ad [...]
Decoding Supply-Path Optimisation with Opti Digital’s CEO Magali Quentel-Reme
In this interview, Magali Quentel-Reme, CEO of Opti Digital, dives deep into the supply-path optimisation process. She examines whether publishers should favour a particular path, as well as looking at how they can protect their website's performance. What is the [...]
UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab
On today’s news digest: UK BVOD Ad Spend to Surpass £1 Billion in 2024; FTC to Investigate Surveillance Pricing; Grab Abandons Acquisition of Trans-cab UK Ad spend on broadcast video on demand (BVOD) services will surpass £1bn for the first time [...]
The Stack: Google’s Cookie U-Turn; Latest Company Earnings
This week on The Stack: Google’s Cookie U-Turn; Latest Company Earnings; Amazon Prime Day Breaks Records; Today’s MadTech Daily Podcast The biggest industry news this week was, of course, Google’s cookie U-turn. Google announced that finally, it will not be deprecating [...]
Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers
On today’s news digest: Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers Informa, the UK based and world’s biggest international events group, has agreed to acquire Ascential, owner of global [...]
Popular Tradertalks
Latest Posts
-
Who Pays for Arabic Audio? Inside MENA’s Podcast Monetisation Gap -
Digest: Apple to Overhaul App Tracking Consent Rules; France's Court Blocks Under-15 Social Media Ban -
Digest: Apple Trains Its own AI Model For China; Walmart Connect Adds Negative Keyword Controls For Sponsored Ads -
The Stack: The Great Digital Rewiring -
Are you Ad Tech Personality of the Year...?
Follow ExchangeWire