Aimee Newell Tarín
Editor
Articles by Aimee
Over Half of Companies Concerned about Unintentional Greenwashing; Microsoft Overtakes Apple as Most Valuable Company; Snapchat Subscribers Skyrocket with AI Features
On today’s ExchangeWire digest: Over Half of Companies Concerned about Unintentional Greenwashing; Microsoft Overtakes Apple as Most Valuable Company; Snapchat Subscribers Skyrocket with AI Features… Misleading consumers with unintentional greenwashing is a significant concern for many, with data from Ivalua indicating [...]
UK’s Competition & Markets Authority Outlines Upcoming Big Tech Regulation; UK Gov to Publish AI Regulation Criteria; Microsoft Introduces New AI Capabilities
On today’s ExchangeWire digest: UK’s Competition & Markets Authority Outlines Upcoming Big Tech Regulation; UK Gov to Publish AI Regulation Criteria; Microsoft Introduces New AI Capabilities… Big tech will soon be facing tougher regulation in the UK, with government plans to [...]
Predictions 2024: Audio
The industry buzz around digital audio just keeps getting louder, and it makes sense: research has shown that audio ads outperform video ads in grabbing attention and generating brand recall. In 2023, on-demand audio overtook linear audio for the first [...]
63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is “Without Merit”
On today’s ExchangeWire digest: 63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is “Without Merit”... Publishers are concerned about the sharp decline in referral traffic from social media, finds [...]
Consumers Spent $222.1bn Online During Holiday Season; Channel 4 Confirms Major Upcoming Job Cuts; Podcasts Gaining Popularity in China
On today’s ExchangeWire digest: Consumers Spent $222.1bn Online During Holiday Season; Channel 4 Confirms Major Upcoming Job Cuts; Podcasts Gaining Popularity in China… Consumers spent a tremendous USD $222.1bn (£174.6bn) on online shopping during the recent holiday season (1st November to [...]
ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations
On today’s ExchangeWire digest: ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations… As we move into 2024, Eurostar is among the first companies to be censured by the Advertising Standards Authority for an [...]
Value of X Falls by 71%; UK Gov Will Require Ecommerce Platforms to Report User Earnings; Ads Arriving to Amazon Prime Video
This week on the Stack: Value of X Falls by 71%; UK Gov Will Require Ecommerce Platforms to Report User Earnings; Ads Arriving to Amazon Prime Video… This year has got off to a bad start for X, which has found [...]
Value of X Falls by 71%; OpenAI Moves to Shrink Risk of Data Privacy Regulation in EU; UK Gov Will Require Ecommerce Platforms to Report User Earnings
On today’s ExchangeWire digest: Value of X Falls by 71%; OpenAI Moves to Shrink Risk of Data Privacy Regulation in EU; UK Gov Will Require Ecommerce Platforms to Report User Earnings... Following a ruinous series of events in 2023, X has [...]
Follow ExchangeWire