Aimee Newell Tarín
Editor
Articles by Aimee
A dive into all things contextual with Gourmet Ads’ Benjamin Christie
With Chrome’s identifier deprecation approaching in the year up ahead, many advertisers have wisely turned their efforts to contextual solutions. We spoke with Benjamin Christie, founder and president of Gourmet Ads & Healthy Ads, who shed light on how advertisers [...]
The Stack: The ASA pushes forward with ad regulation; TikTok is first non-game app to generate $10bn in consumer spending; TikTok remains most popular social app among teens
This week: The ASA pushes forward with ad regulation; TikTok is first non-game app to generate $10bn in consumer spending; TikTok remains most popular social app among teens… The Advertising Standards Authority (ASA) is certainly pushing forward in its mission to [...]
Changes afoot: 2024 predictions & trends in digital-savvy APAC
John McNerney, managing director AUSEA at Yahoo, shares his predictions for the APAC region in the coming year. He expands on data privacy changes, budgeting, the TV landscape, and AI to illustrate his expectations for 2024. 2023 has been a [...]
Virgin Media wi-fi claim investigated by ASA; New ASA guidelines for food ads; 17% of teens report “constant” use of TikTok
On today’s ExchangeWire digest: Virgin Media wi-fi claim investigated by ASA; New ASA guidelines for food ads; 17% of teens report “constant” use of TikTok… As the week goes on, more companies are facing the wrath of the Advertising Standards Authority [...]
Unilever under investigation for greenwashing; Jury rules Google’s practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending
On today’s ExchangeWire digest: Unilever under investigation for greenwashing; Jury rules Google’s practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending… The greenwashing accusations continue at full steam this week, with another big name [...]
Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing
On today's ExchangeWire digest: Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing... As 2023 draws closer to an end and next year’s budget planning is in full [...]
Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024
On today’s ExchangeWire digest: Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024… Only 36 cents of every dollar entering DSP reaches consumers [...]
Sky to launch contextual targeting ads; Meta faces €550m lawsuit in Spain; Publishers hesitant about Threads
On today’s ExchangeWire news digest: Sky to launch contextual targeting ads; Meta faces €550m lawsuit in Spain; Publishers hesitant about Threads… Sky to launch contextual targeting ads In the coming year, Sky will begin trialling contextual targeting ads, which will allow brands [...]
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