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Articles by ExchangeWire
Ad Tech’s Agentic Arms Race Is Solving the Wrong Problem
Alanna Laforet takes a look into why questions around agentic AI are sidestepping the one that actually keeps CMOs up at night...
The Survival of the Scarcest: Why AI Favours the Premium Publisher
In this op-ed, Aly Nurmohammed of Nodals take a look at why premium publishers still hold the cards oin the age of AI...
Programmatic Trends & Predictions for 2026: Industry Experts Share What’s Next
Amir Sharer, founder & CEO of BRAVE, chats to four industry experts to discuss their thoughts on the new programmatic ecosystem in 2026...
The Zombie Industry: How Publishers Keep Surviving Their Own Death
Alanna Laforet looks at the long-rumoured demise of publishers, and how they survive because of tech innovation, not despite it...
“AI didn’t create the cracks in the system, it exposed them”: Q&A with Oz Etzioni, Clinch
We sat down with to Clinch CEO and co-founder Oz Etzioni to discuss the impact of AI on advertising workflows…
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“Agility is at the Heart of the Indie Model”: Femi Taiwo, Assembly Global
In this Q&A, Femi Taiwo, managing director at Assembly Global in MENA, shares his perspective on the evolving independent agency landscape...
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