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Articles by ExchangeWire
The Geo Blind Spot: You've Never Seen Most of Your Own Campaign
Andrew Byzov, CMO of DataImpulse, looks at the issue of Geo blind spots and the importance of overcoming them to know the true value of a campaign. The launch of a global ad campaign with geotargeting is only the first stage [...]
GTA VI and the Attention Supply Problem
Participation beats impressions. Fandom beats frequency. Intent beats awareness. Ashley Bolt of Arena Media UK argues that marketing’s biggest winners will be the ones who planned by those rules… On 27 August, perhaps the most anticipated gaming trailer in history didn't [...]
From Screen to Store: The Creative DOOH Choices that Drive Consumer Intent
Martine Hammink, VP, Creative Studio & Creative Solutions at Vistar Media looks at how DOOH is a home for creative and performance…
IPA Bellwether Q3 2026: What the Industry Thinks
We asked industry figures for their reaction to the latest IPA Bellwether findings and what they mean for the months ahead…
AdvertisingCreator economyInfluencer MarketingM&AMarketingSocial MediaUK
Why Agentic Advertising Execution Demands Commercial Controls
Julian Ahrends, CTO of Advendio, looks at the operational gaps that the industry's execution layer must bridge, and why speed without control is a liability...
Ad TechAgenticAgentic AIAgentic CommerceAIIndustry Infrastructure
Has OOH Become One of Ad Tech's Hottest Categories?
Programmatic pipes and a fresh wave of consolidation have transformed out-of-home into a magnet for strategic buyers. Dealmakers and industry leaders explain why the smart money is heading outdoors…
What is the Industry Saying about Adland’s Priorities?
Shirley Smith, SVP Sales EMEA at Innovid, takes a look at the major pressure points in ad tech, and the moves the industry is making...
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