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Articles by ExchangeWire
Your Dev Queue is Where Programmatic Revenue Goes to Die
Richard Ottoy, SVP Sales, EMEA, Assertive Yield, looks at why operational friction acts as a quiet, systemic tax on publisher yield...
Agentic AIAICTVDeveloperProgrammaticPublisherSupply ChainSupply Side
Not Every Ad Server Needs AI. Here's Where It Actually Matters
Serhii Shchelkov, ad tech expert, looks at why buyers should beware of paying a premium for the AI label, without getting genuine innovation…
VIOOH Partners with Abode Media to Expand Programmatic DOOH Footprint
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today (7th May, 2026) announced a programmatic partnership with Abode Media, the UK’s leading, premium residential DOOH network that connects brands with affluent, hard-to-reach audiences in their most-trusted spaces. Abode Media is [...]
From Insight to Action: Rethinking Media Planning in the Age of AI Agents
Caroline Sajas, SVP sales at Locala, examines the persistent gap between planning and activation in advertising, and why the industry's fixation on automation is missing the bigger opportunity
Agentic Advertising Needs Interoperability, Standardisation, and Adoption to Thrive
Jonas Jaanimagi of IAB Australia gives us his thoughts on how the ad industry can truly realise the promise of agentic advertising...
Scaling Success: How AI is Reshaping Publisher Deals
Peter Mason, illuma CEO, looks at how AI is reshaping publisher deals. He expands on how advertisers can find new audiences at scale, contextual AI, and the future of deal-making. As 2026 planning cycles accelerate, one pressure point remains front [...]
Silverpush's Paul Briggs on Navigating YouTube and Using Contextual to Regain Visibility and Control
Paul Briggs, managing director EMEA at contextual intelligence platform Silverpush, takes a dive into contextual. He expands on why video is the funnel, how advertisers can navigate complex user journeys on YouTube, and how brands can use contextual solutions to [...]
AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices
Jennie Roper, Head of Intelligence at WPP Media OOH, explores the importance of AI agents in commerce. She expands on why visibility matters in an AI ranked world, and how OOH is shaping the signals that AI relies on. Not [...]
Attekmi’s Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI
Roman Vrublivskyi, CEO of Attekmi, explores this year’s top ad tech trends, from first-party data to supply path optimisation. He expands on why first-party data is becoming the backbone of modern ad strategies, and what supply path optimisation really aims [...]
Ad TechAICTVFirst-Party DataMedia buyingOptimisationStrategy
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