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Articles by ExchangeWire
"The Homescreen Will Be Essential to Any CTV Buy": Alex Hole of Samsung on CTV's Programmatic Future
We met with Alex Hole, SVP and general manager, Samsung Europe and MENA in Cannes to talk home screen advertising, brand safety, measurement, and why programmatic is the future of CTV...
Agentic AI and the Evolution of Ad Sales
Julian Ahrends, ADvendio's CTO, takes a look at how agentic AI is impacting the ad tech ecosystem...
Agentic AI, Fandom, and Outcomes: Key Themes from an Upbeat Cannes Lions
After taking the annual trip to the south of France, the GumGum team takes us through their hot takes from La Croisette…
From Ad Monetisation to Inventory Intelligence: The Next Phase of Game Revenue Growth
Eden Liu, global business head, BIGO Ads, look at why the challenge for game developers is understanding how to monetise impressions, and how ads impact the player...
Mobile's Transparency Problem: Why Legacy DSPs Can't Deliver Real Performance in 2026
Thomas Bienias, Agency and Brand Partnerships, Kayzen dives into mobile programmatic, and why we're still being asked to trust systems we can't interrogate...
Media Procurement and the Power of Asking the Right Questions
Dan Gee of Media Futures Market looks at why media procurement really matters, and why some buying is still ‘all hat, no cattle’...
"It’s a mistake to treat MENA as a single market.": Q&A with Terry Kane, The Trade Desk
We sat down with Terry Kane, managing director, Middle East & Africa, The Trade Desk to discuss what’s driving the programmatic ecosystem…
Five Ad Tech Stories to Watch at Cannes
Chris Harihar of Mod Op looks at what might be making headlines on La Croisette this year...
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