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Ad Tech Personality of the Year and Ad Tech Rising Star 2026: Shortlists Revealed
Who has made the shortlist for The Wires’ Ad Tech Personality of the Year and Ad Tech Rising Star awards this year? We reveal all…
Never Knowingly Undiscovered: John Lewis and the Rise of Share of Model
Andrew Blakeley, strategy director at The Ninety-Niners, takes a look at how share of model is increasingly important to brands in the AI era...
Agentic AI Can Optimise a Campaign. It Still Cannot Decide What Growth Means
Mark Nedzelskii, VP of growth at BidMatrix, shares where he trusts AI agents today, where he does not, and why better automation may actually make human strategy more important
“We Need to Talk About Value, Not Virtue.”: Guy Jones, The Goodnet
The countdown to ATS London is on, and Guy Jones of premium partners The Goodnet dropped by to discuss sustainability…
Building Advertiser Analytics in a Post-Identifier World
Vishnu Vardhan Reddy Kaithapuram takes a look at why data governance is no longer a back-office concern, but the only game in town for advertisers...
ATS London 2026: What the Speakers Think
Find out what our speakers are excited to discuss at ATS London 2026 - AI, publishing and first-party data are all in the spotlight...
Agentic AIAgentic CommerceAIATSATS LondonDataFirst-Party DataPublisher
ATS London 2026: Meet the Speakers
ATS London 2026 is just around the corner! We caught up with some of the speakers taking to the stage to find out what has them excited...
What ChinaJoy 2026 Signals for Gaming
ChinaJoy 2026, themed "Level up with AI", spotlighted the impact of AI on gaming. iion's Zach Jiang shares his key takeaways from the event.
Ad Tech Careers: Advice to Myself at 16
Ever wonder what you'd tell your 16-year-old self? We asked ad tech experts what advice they wish they'd had before starting out in their careers...
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