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Articles by ExchangeWire
Media Procurement and the Power of Asking the Right Questions
Dan Gee of Media Futures Market looks at why media procurement really matters, and why some buying is still ‘all hat, no cattle’...
"It’s a mistake to treat MENA as a single market.": Q&A with Terry Kane, The Trade Desk
We sat down with Terry Kane, managing director, Middle East & Africa, The Trade Desk to discuss what’s driving the programmatic ecosystem…
Five Ad Tech Stories to Watch at Cannes
Chris Harihar of Mod Op looks at what might be making headlines on La Croisette this year...
The Creative Optimisation Gap: Why Better Creative Still Isn't Translating Into Better Performance
Perion’s Doreen Liu, looks at the challenge of unlocking the full performance potential of creative insights...
The Measurement Gap in APAC’s OOH Market, and Why It’s Time for Change
Lifesight's Peter Madani tells us why OOH is the hottest format in the APAC region, and why digital OOH can make a massive impact...
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Your Dev Queue is Where Programmatic Revenue Goes to Die
Richard Ottoy, SVP Sales, EMEA, Assertive Yield, looks at why operational friction acts as a quiet, systemic tax on publisher yield...
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