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Articles by ExchangeWire
Publishers Don't Need More Data: They Need More Clarity
As monetisation ecosystems become more complex, the challenge is no longer collecting information. Opti Digital's Sébastien Moutte dives in...
The Rise of Intent-Driven Media Planning
Michaela Rairata, Client Growth Director, Nano Interactive, looks at the importance of intent-driven planning… Every media planner has hit the same wall. A brief calls for "premium EV buyers", and the keyword-based system dutifully returns pages containing the word "electric". What it [...]
Programmatic DOOH: Why Chinese Brands are Conquering Global Screens
Jean-Christophe Conti, CEO at VIOOH, looks at the rise of programmatic DOOH in China - and how the region is making the most of the format…
Digest: EU Fines Google €890m Over Search & App Breaches; TAG Loses Ground as P&G, Google, Trade Desk Step Back; Havas Reports Solid H1 2026 Results
In today's Digest, we cover the European Commission fining Google €890m for Digital Markets Act breaches, TAG's accreditation influence waning as P&G drops its mandate and Google and The Trade Desk let certifications lapse, and Havas posting +2.5% organic growth [...]
Analysing The State of Web Push Advertising
Pierre Bertin, Head of International Business Development at Roller Ads looks at the changing face of web push advertising...
The Zero-Click Web Is Quietly Rewriting the Definition of Premium. Mobile Gaming Is the Beneficiary.
The strongest claim to premium now comes from a place many buyers still treat as experimental: mobile gaming, writes Howard Luks of SE7EN...
Ad TechAgentic AIAIArtificial IntelligenceGamingMobileOpen Web
Cannes Lions 2026: Agentic AI is Moving Closer to the Media Decision
Emma Labrador, VP Marketing at Displayce, shares her key takeaways from Cannes Lions 2026 and explains why the rise of agentic AI will reshape the way media decisions are made.
"The Homescreen Will Be Essential to Any CTV Buy": Alex Hole of Samsung on CTV's Programmatic Future
We met with Alex Hole, SVP and general manager, Samsung Europe and MENA in Cannes to talk home screen advertising, brand safety, measurement, and why programmatic is the future of CTV...
Agentic AI and the Evolution of Ad Sales
Julian Ahrends, ADvendio's CTO, takes a look at how agentic AI is impacting the ad tech ecosystem...
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