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"Education is still the biggest gap.": Kevin Smyth, Vistar Media on Programmatic DOOH
We sat down with Kevin Smyth, Commercial Director for Southeast Asia at Vistar Media, to look back at Vistar Connects Singapore, and the evolution of programmatic OOH in the APAC region...
The Next Battle for Media Transparency Isn't About Money. It's About Algorithms
Helen Rose, managing partner, the7stars looks at the enormous potential in the tech shaping our industry, noting that speed isn't the same thing as progress...
Ad Tech Personality of the Year and Ad Tech Rising Star 2026: Shortlists Revealed
Who has made the shortlist for The Wires’ Ad Tech Personality of the Year and Ad Tech Rising Star awards this year? We reveal all…
Never Knowingly Undiscovered: John Lewis and the Rise of Share of Model
Andrew Blakeley, strategy director at The Ninety-Niners, takes a look at how share of model is increasingly important to brands in the AI era...
Agentic AI Can Optimise a Campaign. It Still Cannot Decide What Growth Means
Mark Nedzelskii, VP of growth at BidMatrix, shares where he trusts AI agents today, where he does not, and why better automation may actually make human strategy more important
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"Education is still the biggest gap.": Kevin Smyth, Vistar Media on Programmatic DOOH
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