×

Eileen Yu

Eileen Yu

APAC Editor


Eileen Yu is APAC editor for ExchangeWire where she covers the Southeast Asian and Australian markets, focusing on content related to programmatic, advertising and marketing technology.Based in Singapore, Eileen has more than 20 years of experience on several major technology publications including ZDNet and Computerworld Singapore. Her extensive background in the enterprise technology industry enables her to provide a unique perspective of the programmatic market, particularly as digital advertising in APAC becomes more reliant on technology and data.Prior to her current role as a freelance journalist, Eileen was senior editor at ZDNet where she managed the regional editorial team and blogger network, and led the Asian editorial direction for the website. She has moderated high-level panel discussions and has been an invited speaker at digital/online media conferences.Eileen trained under the Journalism department at The University of Queensland, Australia. There, she earned a Bachelor of Arts (Honours) degree in Journalism and English, and wrote an honours thesis titled, "To Censor or Not: The Great Singapore Dilemma".

Articles by Eileen


  • Weekly Focus APAC: JD.com Sets Up Shop at Airport & Railway Station

    Read more

    Tags

  • Weekly Focus APAC: Alibaba Inks Cross-Border Deal with Russian Carrier

    Read more

    Tags


  • Singapore Firm Creates Marketplaces to Connect Business Owners

    Read more

    Tags

  • Weekly Focus APAC: Singapore Pilots Locker Service to Support E-Commerce Growth

    Read more

    Tags

  • Fave Wants to Help SEA Merchants with Data & Partners

    Read more

    Tags

  • Weekly Focus APAC: JD.com Seeds Food Production Business with Hydroponic Plant

    Read more

    Tags

  • Weekly Focus APAC: SEA E-Commerce Market to Hit £17.92bn

    Read more

    Tags

  • Weekly Focus APAC: JD.com Flies with Tianjin Air into Cargo Air Freight Market

    Read more

    Tags

  • Alibaba Crosses 1 Billion Orders on 11.11 Singles Day Shopping Festival

    Read more

    Tags

  • Weekly Focus APAC: Singapore Shoppers Want Unified Retail Experiences

    Read more

    Tags