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Eileen Yu

Eileen Yu

APAC Editor


Eileen Yu is APAC editor for ExchangeWire where she covers the Southeast Asian and Australian markets, focusing on content related to programmatic, advertising and marketing technology.Based in Singapore, Eileen has more than 20 years of experience on several major technology publications including ZDNet and Computerworld Singapore. Her extensive background in the enterprise technology industry enables her to provide a unique perspective of the programmatic market, particularly as digital advertising in APAC becomes more reliant on technology and data.Prior to her current role as a freelance journalist, Eileen was senior editor at ZDNet where she managed the regional editorial team and blogger network, and led the Asian editorial direction for the website. She has moderated high-level panel discussions and has been an invited speaker at digital/online media conferences.Eileen trained under the Journalism department at The University of Queensland, Australia. There, she earned a Bachelor of Arts (Honours) degree in Journalism and English, and wrote an honours thesis titled, "To Censor or Not: The Great Singapore Dilemma".

Articles by Eileen


  • Weekly Focus APAC: Honestbee Unveils Singapore 'NewGen Retail' Store

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  • Zalora Urges APAC Retail Marketers to Watch for Local Nuances

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  • Weekly Focus: Grab & Fave Look to Grow Platforms Through New Partnership

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  • Weekly Focus: JD.com Formally Unveils Thai Site with Joint Venture

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  • Weekly Focus: JD.com Expanding Supermarket Chain & Opens Up in Seoul

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  • Weekly Focus: Singapore Electronics Retailer Looks to QR to Ease Payment

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  • APAC Retailers Should Pick Right Tools & Partners for E-Commerce Logistics

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  • Weekly Focus: Alibaba Begins One-Year Succession Plan as Jack Ma Preps Departure

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  • Lazada Taps Data to Help Retailers Improve Shopping Experience

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  • Weekly Focus: JD.com Extends Shopping Platform to Hotel Rooms

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