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Eileen Yu

Eileen Yu

APAC Editor


Eileen Yu is APAC editor for ExchangeWire where she covers the Southeast Asian and Australian markets, focusing on content related to programmatic, advertising and marketing technology.Based in Singapore, Eileen has more than 20 years of experience on several major technology publications including ZDNet and Computerworld Singapore. Her extensive background in the enterprise technology industry enables her to provide a unique perspective of the programmatic market, particularly as digital advertising in APAC becomes more reliant on technology and data.Prior to her current role as a freelance journalist, Eileen was senior editor at ZDNet where she managed the regional editorial team and blogger network, and led the Asian editorial direction for the website. She has moderated high-level panel discussions and has been an invited speaker at digital/online media conferences.Eileen trained under the Journalism department at The University of Queensland, Australia. There, she earned a Bachelor of Arts (Honours) degree in Journalism and English, and wrote an honours thesis titled, "To Censor or Not: The Great Singapore Dilemma".

Articles by Eileen


  • SingPost Looks to Plug Last-Mile with More Delivery Options

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  • Weekly Focus APAC: Potential Walmart Exit Posed as Players Work to Comply with New India E-commerce Rules

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  • Weekly Focus APAC: Lazada Eyes SEA E-Supermart Growth with RedMart Integration

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  • How APAC Retail Should Move Forward in 2019

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  • Weekly Focus APAC: Mobile to Lead Online Retail in APAC Markets

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  • Weekly Focus APAC: China to Overtake U.S. in Retail Sales

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  • Weekly Focus APAC: Security Fear Drives Retailers Away From Digital

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  • Weekly Focus APAC: E-Commerce Drives China Mobile Payments Services

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  • Weekly Focus APAC: JD.com Sets Up Shop at Airport & Railway Station

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  • Weekly Focus APAC: Alibaba Inks Cross-Border Deal with Russian Carrier

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