Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
Despite Brexit, Ad Spend Keeps Growing, But Companies Must Still Future-Proof Themselves
If the daily headlines serve as a snapshot of the current economic and political landscape, one could be forgiven for thinking that we are living through rather dark times. The UK’s referendum vote to leave the European Union shook the country [...]
From Polling Station to Ad Campaign: Marketing Lessons from 2016’s Political Surprises
Landmark political events were seen on either side of the Atlantic last year, with the EU referendum and the US presidential election. Results for both came as something of a surprise, not least to the pollsters who had – in [...]
Retailers Need to Think Beyond Flashy Tech to Drive Footfall
We may be living in a connected world, but the physical store still has a valid role to play in the path to purchase. As Theo Theodorou (pictured below), general manager of EMEA, xAd explains, retailers need to get to grips with [...]
Why the Rise of Audio Consumption on Connected Devices is Fuelling New Opportunities for Advertisers
Whatever you read and wherever you work in the media industry, you will know that 2016 was hailed as the year of mobile and the year of video. But, asks Oliver Deane, director of commercial digital, Global, what about the year of [...]
We Got Lucky with Methbot; Let’s Not Take it for Granted
December 2016 saw the outing of Methbot, a botnet controlled by a single group in Russia, operating out of data centres in the US and the Netherlands. According to White Ops, responsible for bringing Methbot's work to light, it was [...]
Ad Viewability is All Wrong: Double Standards Create Lack of Consistency
The digital ad space will continue to grow and prosper in 2017, but so will certain risks. There will be more opportunities for ad placements within mobile apps and mobile messaging programs, but, as Asaf Greiner, Founder and CEO of Protected Media explains [...]
UK Ad Spend Grew 4.2% in Q3 2016 Despite Brexit Vote
On 31 January, the Q3 2016 AA/WARC Expenditure Report results were published, showing a rise of 4.2% in UK ad spend year-on-year – a total of £5.14bn over the quarter. Ad spend is also predicted to grow 3.2% in 2017. [...]
P&G are Right to Push for Viewability-Accredited Suppliers, But There's More to it Than That
On 29 January, Marc Pritchard, global chief brand officer at Procter & Gamble, delivered a keynote at the US IAB Annual Leadership Meeting, which has since sent shockwaves through the advertising industry, and rightly so. Calling out the media supply chain [...]
Ad FraudAd VerificationAdvertiserAgencyDigital MarketingTransparency
Xaxis COO Damien Healy Discusses Accountability in Marketing & the Future of Data
In a special edition of TraderTalk TV, ExchangeWire speak with Damien Healy, COO, Xaxis EMEA about the growth of data and how it’s used, the rise of artificial intelligence, and how this impacts the changing role of the marketer. This episode [...]
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