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Articles by ExchangeWire

AdPlayer.Pro, empresa de tecnología de publicidad en vídeo en línea, publica los resultados del segundo trimestre de 2025
2 months ago News

AdPlayer.Pro, un proveedor global de tecnologías SaaS para la publicidad en vídeo, ha publicado sus resultados del segundo trimestre de 2025, destacando nuevas funciones lanzadas recientemente y mejoras funcionales cruciales en los productos insignia de la compañía. Según el anuncio, una [...]
Ad Server SaaS video ads
AdPlayer.Pro Online Video Advertising Tech Company Releases Q2 2025 Results
2 months ago News

AdPlayer.Pro, a worldwide provider of SaaS video advertising technologies, has released its Q2 2025 results, highlighting newly-launched features and crucial functional improvements in the company’s signature products. According to the announcement, one of the significant enhancements was the roll-out of new [...]
Ad Server SaaS video ads
Seedtag Welcomes Joseph Meehan as Chief Exchange & Supply Officer
2 months ago News

Seedtag, the global leader in neuro-contextual advertising, today (3rd September, 2025) announced the appointment of Joseph Meehan as chief exchange & supply officer (CXSO), a newly created role to lead the company’s global exchange and supply business. Based in New [...]
Appointment Monetisation Targeting
Kevel Powers Haypp Group’s Shift to Smoke-Free Products with Retail Media Technology
2 months ago News

Kevel, the industry leader in API-based ad-serving technology, announced today (2nd September, 2025) that Haypp Group has launched its retail media capabilities on Kevel's Retail Media Cloud®. A global pioneer in the transition to smoke-free alternatives, Haypp Group aims to [...]
Display E-Commerce Retail Media Sustainability
Creative Data Provider DAIVID Gives Charities Free Access To AI Ad Testing Tool
2 months ago News

Charities can now test the effectiveness of their ad campaigns for free using AI as part of a new initiative launched today (2nd September 2025) by creative data provider DAIVID to mark International Charity Day (September 5). Non-profit organisations – or [...]
AI Charity Creative
LightBoxTV & Experian Partner to Power Smarter TV Advertising
2 months ago News

LightBoxTV today (2nd September, 2025), announced a major strategic integration with Experian, a global data and technology company, bringing powerful new audience intelligence into the heart of TV media planning. This partnership brings Experian’s powerful insights, expertise, and demographic, lifestyle, and [...]
Display Media Partnership TV
PrimeAudience Launches on Index Marketplace to Connect Advertisers with Increased Addressability & Premium Supply
2 months ago News

PrimeAudience, the global custom audience provider, announces its partnership with Index Exchange Inc., one of the world’s largest independent supply-side platforms (SSPs), to deliver more efficient media buying through premium, privacy-conscious channels. By launching a marketplace on Index Exchange, PrimeAudience will [...]
Addressability Audience Curation
MarkApp Expands Pantheon with AI Agents to Redefine Contextual Advertising Across CTV, Mobile, and Web
2 months ago News

MarkApp, the high-growth ad tech company operating a full-stack exchange across CTV, mobile, and web, today (1st September, 2025) announced the launch of Pantheon’s AI Agent Stack. This new suite of five active AI agents transforms how advertisers plan, deliver, [...]
AI Brand Safety Campaign Contextual
Novicue Launches SSP - Redefining Digital Ads with Intelligent Inventory Management & Result-Driven Solutions
2 months ago News

Addressing the market's growing demand for unified programmatic solutions, Novicue has launched a future-focused supply-side platform (SSP) that combines CTV and audio advertising capabilities with premium inventory access. Novicue’s SSP is a one-stop solution for brands, independent agencies, and publishers looking [...]
Audio CTV Product Launch Supply Side
Adzymic Unveils APX 360ne: A Unified Creative Engine for Full-Funnel Omnichannel Advertising
2 months ago News

Adzymic, an award-winning provider of omnichannel creative and media solutions, launched APX 360ne, its next generation premium exchange solution designed to simplify campaign delivery and supercharge performance across display, video, connected TV (CTV), and digital out-of-home (DOOH). Built on the foundation [...]
Campaign Cross-Domain Omnichannel Product Launch