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Seedtag Appoints ex-Evening Standard CCO James White as UK Commercial Director
Seedtag, the global leader in contextual advertising, has today (March 3rd, 2025) announced the appointment of James White, previous chief commercial officer at the Evening Standard, as its new UK commercial director. Bringing over two decades of experience to the [...]
Displayce Becomes the First Advertising Platform to Use Generative AI to Create Personalised DOOH Strategies
Displayce, the European leader in programmatic digital out-of-home (DOOH) advertising, marks a new milestone by becoming the first specialised platform to integrate generative artificial intelligence for recommending personalised DOOH strategies. After a year of research and development, Displayce is launching [...]
Brand Metrics Partners with Hearst UK to Strengthen Brand Measurement
Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a significant milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its valued advertisers and agencies. Brand [...]
DoubleVerify to Acquire Rockerbox
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced that it has entered into an agreement to acquire Rockerbox, a global leader in marketing attribution. Rockerbox’s unified marketing measurement platform provides actionable insights powered by multi-touch attribution [...]
Multilocal First to Join the Microsoft Advertising Partner Programme as a Curator
Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation technology provider to join Microsoft Advertising’s Partner Programme as a Curator partner type. After five years of successful collaboration with Microsoft Advertising - [...]
Digitale Medier 1881 Maximises Monetisation Performance with Pubstack’s Server-Side Ad Management
Digitale Medier 1881, a leading digital platform in Norway with 1.5 million unique weekly visitors, and a long-standing Pubstack ad management customer, has successfully enhanced its ad monetisation performance with Pubstack’s server-side ad management. The implementation has unlocked new revenue [...]
Taboola Expands Beyond Native Ads with Realize
Taboola, a global leader in delivering performance at scale for advertisers, today (February 26th, 2025) announced a new focus beyond native advertising and a powerful new technology platform called Realize. Taboola has pioneered native advertising for more than a decade, driving [...]
Amazon (TAM) Integrates with iion to Unlock New Revenue Streams for Gaming Publishers
iion, a unified platform that simplifies game advertising to deliver successful campaigns across all gaming environments, has expanded its reach by integrating with Amazon Publisher Services’ (APS) Transparent Ad Marketplace (TAM). This collaboration opens more inventory to connect brands and gaming [...]
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