ExchangeWire PressBox
Articles by ExchangeWire
AlgoriX & GeoEdge Expand Partnership to Secure the Ad Supply Chain Against Malvertising
GeoEdge, a global leader in malware detection and ad-quality solutions, has announced an expanded collaboration with AlgoriX, an independent global media and technology company and leading provider of advertising solutions. The strengthened partnership reinforces malvertising protection across the global ad [...]
Adnami Expands Programmatic Capabilities with Enhanced Curation Services
Adnami, a leader in high impact digital advertising, is proud to announce the expansion of its curation services to deliver even greater value to advertisers, agencies, and publishers in programmatic advertising. The updates focus on simplifying ad buying, improving targeting, [...]
Taboola Data Reveals Millions of Brits Turn to Martin Lewis Amid Benefits Cuts
Millions of Brits are turning to personal finance guru Martin Lewis amid fears around welfare spending overhaul, readership data from Taboola’s network of publishers indicates. On Tuesday, Work and Pensions secretary Liz Kendall announced her intention to significantly reduce welfare expenditure [...]
StackAdapt & Zitcha Partner to Democratise Retail Media Access for Global Brands
StackAdapt, a leading multi-channel advertising platform, is pleased to announce a global partnership with Zitcha, a unified retail media platform. This collaboration empowers brands of all sizes—particularly mid-market companies—to leverage retail media opportunities traditionally limited to top-tier enterprises. By integrating [...]
Equativ Launches GreenPMPs to Reduce Advertising Carbon Emissions
Equativ today (March 20th, 2025) announces the integration of GreenPMPs™ on its end-to-end platform, Maestro by Equativ, empowering advertisers to significantly reduce the carbon emissions of their digital campaigns while enhancing performance, all in real-time. The launch follows on from Equativ’s [...]
Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase
Pentaleap, a leader in retail media technology, and Vantage, the orchestration layer for retail media, have announced a strategic partnership to help retailers, marketplaces, and eCommerce platforms launch and scale their retail media networks. A smarter approach to retail media: Today’s retail [...]
Pubstack Appoints Federico Benincasa as Chief Product Officer to Drive Innovation & Growth
Pubstack, the leading ad management platform, announces the appointment of Federico Benincasa as chief product officer. An entrepreneur and a key figure in the ad tech industry since 2008, Federico has played a pivotal role in shaping product strategies for several [...]
Impact Plus Releases Guide to Cut Digital Ad Carbon Footprint Without Harming Performance
Leading sustaintech solution Impact Plus today (March 19th, 2025) launched a step-by-step guide on how brands can minimise the environmental impact of their online ads. “Sustainability Simplified: Decarbonising Your Digital Campaigns at Scale” provides advertisers with easy-to-follow checklists to evaluate, reduce, [...]
Azerion Launches Hawk DSP in the US
Azerion, the international, publicly listed ad tech full-stack platform and leading curation house, has launched Hawk, a demand-side platform (DSP), in the US. Hawk is a cost-effective DSP that allows advertisers to access audiences that have been curated on the [...]
Yahoo & LiveRamp Extend Partnership to Expand Addressability Solutions in EMEA
Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across the advertising ecosystem in EMEA. With this expansion, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) can now achieve incremental advertising [...]
Popular Tradertalks
Latest Posts
-
The Stack: Innovation and Accountability -
Digest: Google Introduces ‘AI Mode’ in Search; EU Investigates TikTok Over ‘SkinnyTok’ Harm to Minors -
Digest: Google Gave Publishers Little Choice in Data Use for AI Search; Judge Presses Apple to Approve Fortnite -
Agentic AI: Beyond the Buzzword -
Digest: Netflix to Launch In House Ad Tech Suite Across EMEA; Roblox Opens In-Game Merch Sales to Creators
Follow ExchangeWire