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• Trainline adopte la technologie Commerce Media de PubMatic pour développer la publicité programmatique à travers l'Europe 

  2 months ago News

  

  PubMatic, acteur indépendant dans le secteur des technologies de publicité digitale, annonce aujourd’hui le développement de son partenariat avec Trainline. Le partenariat intègre à la fois des fonctionnalités on-site et off-site, permettant aux agences et aux marques d'utiliser les données [...]

  AdvertiserAgenciesFirst-Party DataInventoryPartnership

• Growth of Adnami’s Sonar Underscores Industry’s Focus on Attention-Driven Advertising 

  2 months ago News

  

  Adnami’s attention-first measurement tool, Sonar, has seen adoption more than double in just the first four months of 2025, underscoring the industry’s growing commitment to attention as the new baseline for advertising performance. Sonar’s rapid growth reflects a market hungry [...]

  AdvertisingAttention

• Covatic Launches the Covatic Tag, Enabling Rapid Audience Data Integration for Publishers

  2 months ago News

  

  Covatic today (June 3rd, 2025) announced the launch of the Covatic Tag, designed to empower publishers, broadcasters, and media owners with streamlined access to premium audience data solutions.  The new Tag enables media organisations to deploy high-quality Covatic audiences with just [...]

  AudienceBroadcastersDataPublisher

• Nordic Programmatic DOOH Growth to Outpace Global, with 37% Investment Rise Ahead

  2 months ago News

  

  Today, (June 3rd, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, has released research into the state of programmatic DOOH (pDOOH) in the Nordic region, covering Finland, Sweden, Norway, and Denmark.  The findings reveal that the Nordics are [...]

  DOOHProgrammatic

• Adsquare Unveils OnePlatform: A Unified Control Centre for Location Intelligence & Programmatic Performance

  2 months ago News

  

  Adsquare, the global leader in location intelligence for programmatic advertising, today (2nd June, 2025) announces the official launch of OnePlatform, its new, unified platform that empowers advertisers to plan, buy, optimise, and validate programmatic media—all within a single, streamlined interface. OnePlatform [...]

  PlatformsProgrammatic

• Channel 4 Partners with Adform to Enhance Programmatic Access to Premium BVOD Inventory

  2 months ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, today (2nd June 2025) announces a partnership with Channel 4, one of the UK’s leading public service broadcasters. The partnership significantly enhances programmatic access to Channel 4’s premium [...]

  BroadcastersInventoryProgrammatic

• LG Ad Solutions Partners with Experian to Enhance Audience Targeting Capabilities

  2 months ago News

  

  LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, has announced a strategic partnership with Experian, a global data and technology company, to bring powerful audience targeting capabilities to advertisers worldwide. Through the integration of Experian’s ConsumerView data, a [...]

  CTVPartnership

• OKAST s’appuie sur Axeptio pour déployer sa stratégie de gestion du consentement en Europe

  2 months ago News

  

  Dans le cadre de son développement européen, OKAST, acteur international de référence dans le domaine des plateformes de streaming en direct, de vidéo à la demande et des chaînes FAST en marque blanche, annonce son partenariat stratégique avec Axeptio, la [...]

  PartnershipStreamingVOD

• OKAST Selects Axeptio to Strengthen its Consent Management Strategy Across Europe

  2 months ago News

  

  As part of its continued growth across Europe, OKAST, a leading international provider of white-label platforms for live streaming, video-on-demand, and FAST channels, has announced a strategic partnership with Axeptio, the European consent management solution. Through this alliance, OKAST will [...]

  PartnershipStreamingVOD

• Adsquare Unveils OnePlatform

  2 months ago News

  

  Adsquare, the global leader in location intelligence for programmatic advertising, today (June 2nd, 2025) announced the official launch of OnePlatform, its new, unified platform that empowers advertisers to plan, buy, optimise, and validate programmatic media—all within a single, streamlined interface. OnePlatform [...]

  AdvertiserAudienceBrandsProgrammatic