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HBAgency Hires Laura Pes to Power Up Global Partnerships & Strategic Monetisation
HBAgency, an independent digital advertising company working with publishers across Europe and worldwide, announces the arrival of Laura Pes as network partner manager, marking a new step in strengthening its structure dedicated to managing and optimising partnerships globally. With extensive experience [...]
Advertising in News Outperforms Other Environments, Marketers Say
DoubleVerify, a leading software platform to verify media quality and optimise ad performance, surveyed 1,970 marketers globally to explore their attitudes and investment decisions related to news content, and the majority of respondents reported that inventory in news environments outperforms [...]
Teads Partners with XPLN.AI to Advance Attention Measurement
Teads, the omnichannel outcomes platform for the open internet, today (26th November, 2025) announced a strategic partnership with XPLN.AI, the ad attention measurement and optimisation technology company. The collaboration aims to advance attention as a core metric for media effectiveness, [...]
Ogury ernennt Branchengröße Nicolas Bidon zum Chief Executive Officer
Ogury, weltweit führend auf dem Sektor des personabasierten Marketings, hat heute die Ernennung von Nicolas Bidon zum chief executive officer mit Wirkung zum 01. Dezember bekanntgegeben. Als gestandener Tech-Manager mit mehr als zwei Jahrzehnten internationaler Erfahrung wird Bidon bei Ogury [...]
Ogury nombra a Nicolas Bidon como Chief Executive Officer
Ogury, líder mundial en publicidad basada en audiencias, anunció hoy el nombramiento de Nicolas Bidon como chief executive officer, con efecto a partir del 1 de diciembre. Con más de dos décadas de experiencia internacional en el sector adtech, Bidon [...]
Ogury: Nicolas Bidon è il nuovo Chief Executive Officer
Ogury, leader mondiale nell’advertising basato sulle Personas, ha annunciato oggi la nomina di Nicolas Bidon a chief executive officer, con effetto dal 1° dicembre. Manager esperto nel settore adtech con oltre vent'anni di esperienza internazionale, Bidon guiderà la prossima fase [...]
Ogury nomme Nicolas Bidon au poste de Chief Executive Officer
Ogury, leader mondial de la publicité fondée sur les personas, annonce la nomination de Nicolas Bidon au poste de CEO, à compter du 1er décembre. Dirigeant reconnu de l’AdTech avec plus de vingt ans d’expérience internationale, il pilotera la prochaine [...]
Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer
Ogury, the global leader in persona-based advertising, today (24th November, 2025) announced the appointment of Nicolas Bidon as chief executive officer, effective December 1. A seasoned ad tech executive with over two decades of international experience, Bidon will lead Ogury’s [...]
Ads Sway 42% of British Shoppers This Black Friday & Christmas - Opti Digital Research Finds
As retailers and brands prepare for the Black Friday and Christmas season, Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, finds that premium editorial environments play a key role in shaping British consumer confidence.The research shows [...]
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