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Articles by ExchangeWire

• Agencies Embrace AI, Curation & Third-Party Data to Power a New Era in Media Buying

  2 months ago News

  

  New research from Experian, the global data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes amid a rapidly evolving industry landscape, shaped by [...]

  AdvertiserAIMedia buyingPrivacy

• Pixalate’s Q3 2025 Global Connected TV Device MarketShare Reports: Roku Leads in North America (36%)

  2 months ago News

  

  Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Global Q3 2025 Connected TV (CTV) Device Market Share Reports. The reports include country-level data for the United States, the United Kingdom, Canada, and [...]

  AdvertisingCTVDataProgrammatic

• Verve Study Shows That 75% of Consumers are More Open to Watching Ads for Free Content

  2 months ago News

  

  Research released today by Verve shows that consumers are increasingly receptive to ad-supported content but also are more worried about how their data is used, particularly in relation to AI. Now in its second year, the 2025 In-App User Privacy Report, [...]

  PersonalisationPrivacyResearch

• DoubleVerify Expands AI-Powered Brand Suitability Measurement Coverage Across Meta Threads

  2 months ago News

  

  DoubleVerify, a leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, announced the expansion of its post-bid brand suitability measurement coverage across Meta Threads feed. With this release, global advertisers can leverage DV’s industry-leading, AI-powered [...]

  AIBrand SuitabilityMetaverse

• TapNation Drives Performance by Controlling Unskippable Ads with AppHarbr by GeoEdge

  2 months ago News

  

  TapNation, the mobile game publisher behind Thief Puzzle and Wordling, has partnered with ad quality leader AppHarbr to elevate player experiences and maximise ad performance. With real-time ad quality controls, TapNation prevents disruptive creatives from ever reaching players, eliminating unskippable [...]

  Customer ExperienceGamingMobile

• Taboola Announces Strong Momentum for Realize, Expects to Pay Over $1.5bn to Publishers & OEMs in 2025

  2 months ago News

  

  Taboola, a global leader in delivering performance at scale for advertisers, announced a major milestone for its performance advertising technology platform, Realize.  As part of Taboola’s expansion beyond native and into performance, Taboola has deepened its partnership with multiple global publishers [...]

  PartnershipPublisher

• Nexxen’s ACR Audience Segments Licensed by Yahoo DSP for Activation

  2 months ago News

  

  Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (16th October, 2025) announced it has licensed its automatic content recognition ("ACR") audience segments to Yahoo DSP.  Through this collaboration, Nexxen’s ACR audience segments will [...]

  AudienceDSPTV

• CyberImpact et Axeptio s’associent pour un marketing numérique performant et conforme au Canada

  2 months ago News

  

  L’expert québécois CyberImpact, spécialisé dans les solutions d’email marketing et d’automatisation, s’associe à Axeptio, CMP (Consent Management Platform) reconnue à l’international, pour intégrer la gestion du consentement directement au cœur de sa solution de landing pages. Ce partenariat stratégique permettra aux [...]

  DataEmail

• CyberImpact and Axeptio Join Forces to Drive Compliant, High-Performance Digital Marketing in Canada

  2 months ago News

  

  The Québec-based email marketing specialist CyberImpact has partnered with Axeptio, aglobally recognised Consent Management Platform (CMP), to embed consent managementdirectly within its landing page solution. This strategic alliance will enable Canadian businesses to activate tracking, targeting, andadvanced marketing automation, legally while [...]

  DataEmailPartnership

• DoubleVerify Expands Global Measurement Capabilities to Include Microsoft Advertising’s Proprietary Inventory and Data

  2 months ago News

  

   DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the expansion of its integration with Microsoft Advertising to include additional measurement coverage for Audience ads across Microsoft properties and publisher partners, [...]

  AdvertisingMediaPublisher