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Taboola Reveals The Traitors’ Finale Wins “Faithful” Public Following
New readership figures from Taboola show that BBC reality TV show The Traitors amassed huge reader interest following its final episode generating more than 1.2m news article page views across the finale weekend. This follows the news that the final episode [...]
Taboola Renews Content Recommendations Deal with Reach PLC
Taboola, a global leader in powering recommendations for the open web, announced the renewal of its long-standing partnership with Reach PLC, the largest commercial news publisher in the UK and Ireland. The new multi-year agreement takes Taboola’s exclusive relationship with [...]
OpenX Elevates Tyler Romasco to SVP, Global Publisher Development
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (January 28th, 2025) announced the promotion of Tyler Romasco to SVP, global publisher development, from VP, US publisher development. The expansion of Romasco’s role strengthens OpenX’s global publisher [...]
helloo Partners with VIOOH to Expand International Digital Programmatic Advertising on its Screens
Today (January 28th, 2025), Brazilian media company, helloo, has announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform, to bring programmatic DOOH advertising to helloo’s 15,000 digital screens in Brazil.The partnership will enable both domestic and [...]
New Programmatic DOOH Opportunities in Denmark in Collaboration with VIOOH
AFA Decaux has expanded the existing partnership with VIOOH – a leading premium global digital-out-of-home (DOOH) supply-side platform (SSP) which unlocks new opportunities, both locally and internationally, for digital ad campaigns targeting Danish audiences. AFA Decaux is the predominant out-of-home [...]
Orisha ADgency Partners with Cedara to Drive Sustainability in DOOH Advertising and Retail Media
Orisha ADgency, a leading media agency in France specialising in digital out-of-home (DOOH) and digital point-of-sale advertising and part of Orisha Retail Shops, has partnered with Cedara, the Carbon Intelligence Platform, to develop a sustainability solution for ADgency’s network of [...]
FAST Delivers Real Value to Advertisers: Says New Year-End Report From VideoElephant
With the FAST business expected to reach USD$12bn (£9.7bn) by 2027, the 2024 year-end report from VideoElephant confirms the value of FAST to advertisers and shows that FAST channels effectively reach advertiser-friendly targets with content they seek. Of the millions of [...]
Pubstack Releases 2024 Programmatic Data Benchmark, Unveiling Key Insights from the UK Market
Pubstack, the leading Enterprise Ad Management Platform, is excited to announce the release of its highly anticipated 2024 Programmatic Data Benchmark featuring insights across key European markets, including the UK. This comprehensive report, derived from Pubstack’s data across 16,000+ websites, 2.5 [...]
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