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HBAgency Promotes Matteo Addabbo to Global Ad Operations Manager with Expanded Team Leadership Responsibilities
HBAgency, a global leader in ad tech solutions, is proud to announce the promotion of Matteo Addabbo to global ad operations manager with expanded team leadership responsibilities. This promotion recognises Matteo’s dedication, professionalism, and ongoing contribution to the company’s operational excellence [...]
Experian Research Reveals Black Friday Now Lasts a Fortnight as Older Shoppers Drive Online Boom
New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, show that Black Friday has transformed from a single day into a season-long shopping event, with Brits now favouring experiences, wellbeing, [...]
Study Highlights How Publishers Can Optimise Performance Across Prebid Setups
Relevant Digital has published new findings from a Prebid performance study, analysing server-side, client-side and parallel bidding setups across real publisher environments. The results highlight apparent performance differences among the three implementations and show how strategic testing can translate them [...]
NBM & NumberEight Partner to Advance Precision Targeting & Transparency in Podcast Advertising
As podcast advertising enters a new phase of accountability and performance, Next Broadcast Media (NBM) is advancing industry standards through a partnership with NumberEight, the leader in privacy-first audience intelligence, to bring verified audience insights and precision targeting to both [...]
BIG OUTDOOR Brings Premium US Inventory to VIOOH's Global Programmatic Advertising Platform
Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out-of-home media assets in the US, expanding programmatic access to premium digital inventory stateside. The partnership [...]
Axeptio aux côtés de Ladybird pour un Open Web indépendant et transparent
Le Web est un bien commun. Il structure nos échanges, nos accès à l’information et, de plus en plus, notre économie. C’est un espace vivant, mais fragile. Aujourd’hui, Axeptio annonce son partenariat avec le projet Ladybird, un nouveau navigateur web [...]
Adform Supercharges Programmatic DOOH for Vodafone Germany & for AMC+’s Premiere of TWD Daryl Dixon España
Adform, the most powerful and safe media buying platform built for game changers, today (28th October, 2025) unveils results from two standout programmatic digital-out-of-home (DOOH) campaigns. The activations were powered by the new DOOH planning interface within Adform FLOW, which offers seamless [...]
Kargo & Vudoo Unite to Deliver Scalable, Shoppable Ad Formats Across Premium Publisher Environments
Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad solutions across premium publishers for global brands, have announced a strategic partnership that makes scalable, shoppable advertising experiences accessible across leading digital environments. The [...]
Axeptio Supports Ladybird to Advance a Standards-Driven, Independent Open Web
The web is our shared infrastructure for information, connection, and interaction. It is dynamic, generative, and yet fragile. Today, (28th October, 2025) Axeptio announces its sponsorship of the Ladybird Browser Initiative, in support of a simple idea: the open web [...]
adWMG and Venatus Announce Strategic Partnership in Gaming Advertising
adWMG has announced a new strategic partnership with Venatus, a global advertising technology company specialising in premium gaming and entertainment inventory. The collaboration brings together adWMG’s user-acquisition and performance marketing expertise with Venatus’ extensive access to high-quality gaming audiences across [...]
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