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Mobupps Launches MAFO Growth Hub for Advertisers and Publishers
Mobupps, a global leading ad tech company, announced the launch of the MAFO Growth Hub, a major product update within MAFO designed to deliver full transparency, real-time insights, and smarter optimisation through automation and AI-powered intelligence. The MAFO Growth Hub introduces [...]
EscalaX refuerza su privacidad y cumplimiento con BidSafe One
EscalaX, empresa global de publicidad programática, anuncia un acuerdo estratégico con BidSafe One, firma especializada en privacidad y cumplimiento normativo en el sector ad tech. Así, EscalaX, cuya propuesta se basa en construir un marketplace multicanal seguro y transparente, con un [...]
EscalaX Reinforces its Privacy & Compliance With BidSafe One
EscalaX, a global programmatic advertising company, announces a strategic partnership with BidSafe One, a firm specialising in privacy and regulatory compliance within the ad tech sector. With this collaboration, EscalaX, whose proposition is built around creating a secure and transparent multichannel [...]
adWMG Launches a Self-Service Monetisation Platform for Web Publishers
adWMG announces the launch of a new self-service monetisation platform designed to give web publishers full control over the creation, setup, and deployment of advertising formats without the need for manager involvement or technical back-and-forth. The platform is part of [...]
MM Creative Agency optimise la gestion du consentement de ses clients aux Pays-Bas avec Axeptio
Axeptio, plateforme de gestion du consentement (CMP) internationale, accompagne MM Creative Agency, agence digitale basée aux Pays-Bas, dans l’optimisation de la collecte de consentement pour ses clients. Pour répondre aux enjeux de privacy de ses clients sans alourdir leurs parcours digitaux, [...]
EQ Dry & Teads Redefine Diaper Marketing with a Campaign That Wins Hearts & Attention
In a category where brand loyalty is often built on emotion as much as efficacy, EQ Dry found a way to connect deeply with modern parents — through empathy, storytelling, and attention-driven media. Partnering with Teads, the omnichannel outcomes platform, [...]
Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A to Drive North American Expansion
59A has been operating in the USA for 3 years, but Jon and Danny will now provide in-market support to deliver its custom algorithm service to more USA clients. Commenting on his appointment, Nash said: "I’m honoured to step into the [...]
Bedrock Platform Closes Seed Extension Round Led by FirstPartyCapital, with Aperiam Ventures Joining as Co-Investor
Bedrock Platform today (19th February, 2026) announced the successful close of its seed extension funding round, led by London-based First Party Capital, with NY-based Aperiam Ventures joining as a co-investor. The round brings additional strategic capital and deep ad tech [...]
MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio
Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent collection for its clients. To address its clients’ privacy challenges without adding friction to their digital journeys, the agency recently [...]
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