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First-id Revolutionises Retargeting: Jacadi Demonstrates its Effectiveness Against Third-Party Cookies
As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a comparative study with R-Advertising to measure the impact of this solution on advertising performance. The AB test compared First-id against [...]
Publicis to Acquire Lotame, the World’s Leading Independent end-to-end Data Solution
Publicis Groupe today (6th March, 2025) announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on its AI strategy presented by Arthur Sadoun (click HERE to see the film). A [...]
Equativ & Titan OS Partner to Revolutionise CTV Advertising with Retail Media Precision
Equativ today (March 6th, 2025), announces it has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent operating system for connected TV (CTV). The partnership [...]
Displayce Unveils New Brand Identity & Reaffirms Global Ambitions
A pioneer in technological solutions for buying advertising space specialised in DOOH, Displayce unveils a new brand identity. With the ambition to become the leading global technology suite for out-of-home (OOH), Displayce supports advertisers, agencies, and media owners in addressing [...]
Clinch Introduces First-to-Market Dynamic Font Feature & Automated Subtitles
Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (March 4th, 2025) announced the launch of two creative solutions within its Flight Control platform: Dynamic Fonts and Automated and Dynamic Video Subtitles. These innovations empower [...]
Adnami & Alma Media Expand Partnership in Finland
Adnami expands its partnership with Finnish publisher and media giant Alma Media, empowering advertisers with new solutions to capture audience attention more effectively across a variety of added websites from Alma Media’s diverse domain portfolio. Alma Media and Adnami have been [...]
Fandom Partners with Intent IQ to Unlock Coveted IOS Audience for Marketers
Intent IQ, a privacy-forward next generation identity resolution leader, today (March 4th, 2025) announced the results of a new partnership with Fandom, the world’s largest fan platform. Through the partnership, Fandom deployed Intent IQ’s Bid Enhancement solution, an identity resolution service [...]
VIOOH & Turnadon Expand Programmatic DOOH Footprint in France
Today, (March 4th, 2025) the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), VIOOH, announced a new nationwide programmatic media owner partnership in France. Collaborating with French advertising network Turnadon, VIOOH has expanded its real-time trading offering across local [...]
Agencies Blocking Over Half of the Oscars' Content Due to Outdated Keyword Blocklists
Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, revealed that agencies using traditional keyword blocklists omit more than half (56%) of Oscar-related content, leading brands and publishers to miss out on relevant ad [...]
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