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• Taboola Integrates DoubleVerify's Authentic Marketplace Solution

  11 months ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (August 6th, 2024) announced its adoption of DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. Since 2021, [...]

  Brand SafetyBrand SuitabilityPrebid

• Taboola Data Reveals - Brits More Interested in US Election Than Their Own

  11 months ago News

  

  The UK may have had its first change of ruling party in 14 years, but it appears Brits are far more engaged in the race for the White House. Readership trend data from Taboola reveals Brits were more than four [...]

  DataEventsResearchUK

• Cedara Launches Out-of-Home (OOH) Measurement Tool for Industry Emissions Transparency

  11 months ago News

  

  Cedara, the Carbon Intelligence Platform, today (August 6th, 2024) announces the launch of its groundbreaking out-of-home (OOH) measurement tool, setting a new industry standard in sustainability and carbon emissions transparency. This innovative product is the first to measure traditional and [...]

  OOHProduct LaunchTransparency

• Mass Media Outdoor to Rapidly Expand Digital Roadside Portfolio

  11 months ago News

  

  Today (August 6th, 2024) Mass Media Outdoor Limited is excited to announce the rapid expansion of its digital roadside portfolio which will see existing bus shelters digitised and digital freestanding units installed across the South East. This significant development marks [...]

  AdvertisingDigitalMedia

• AI Names Powerade Ad Featuring Simone Biles Discussing Mental Health Struggles as Paris Olympic Ad Winner

  11 months ago News

  

  A Powerade campaign featuring gymnast Simone Biles that reflects on the mental and physical strains of being an Olympic athlete is the most emotionally engaging ad from the Paris Games, according to a new AI ranking by DAIVID. The new chart, [...]

  AICreativeMedia

• Yahoo's new Data Maturity Pulse 'Pop Quiz' Aims to Sharpen Marketers' Data Insights

  11 months ago News

  

  Yahoo DSP has launched the Data Maturity Pulse 'Pop Quiz' in Australia and Southeast Asia, a quick and fun way to give brands a snapshot of where they are on their data transformation journey. The free and publicly available tool is [...]

  DataMarketerProduct Launch

• impact.com Unveils Fully Customisable Customer Referral Solution

  11 months ago News

  

  impact.com, the world’s leading partnership management platform, today (July 30th, 2024) announced the launch of impact.com/advocate, a customisable customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers. With custom and highly engaging referral programmes that [...]

  BrandsCustomer ExperienceMarketingProduct Launch

• Equativ & Illuma Partner to Increase Performance, Accuracy & Scale for Advertisers

  11 months ago News

  

  Equativ, the global independent ad platform, announced an integration with Illuma, the leading contextual-AI firm, that will bring advanced AI-powered audience expansion and content categorisation across Equativ’s curation platform, Equativ Buyer Connect (EBC).Through the partnership with Illuma, Equativ’s media buyers [...]

  AddressabilityAdvertiserAudiencePartnership

• Prime Day Drives 1,000% Increase in Amazon Interest

  11 months ago News

  

  Prime Day this year drove a near 1,000% increase in interest in Amazon in the run-up to and during the event, new research from Taboola has shown. Taboola analysed readership figures around Amazon related media articles from across its network of [...]

  AmazonPublisherResearchUK

• Piwik PRO Transforms Publisher Analytics with Fully Customisable Real-Time Dashboards

  11 months ago News

  

  Digital data analytics and activation vendor Piwik PRO has announced today (July 29th, 2024) the release of its new real-time dashboards feature, which is now an integral part of the Piwik PRO Analytics Suite platform.  Dashboards enable users to monitor their [...]

  AnalyticsAttentionAudienceProduct LaunchPublisher