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Massi Mekla Joins xpln.ai as Country Manager France
XPLN.AI, a leader in measuring and optimising advertising attention, announced today (January 21st, 2025) the appointment of Massi Mekla as country manager, France, reporting to CEO Fabien Magalon. Leading the sales and customer services teams, Massi will be tasked with [...]
Teads UK’s Insights Unveil: Food Forms a Key Part of Valentine’s Celebrations & Gift-Giving This Year
Global media platform Teads today (January 17th, 2025) unveils a series of UK consumer insights around Valentine’s Day, looking at the different ways in which people plan to celebrate and what gifts they will buy loved ones. According to the ‘Charm [...]
Azerion’s HAWK DSP Integrates with smartclip’s Proprietary SSP, smartx
HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group's ad tech development unit and leading provider of ad tech solutions across Europe. This collaboration provides advertisers with [...]
Pentaleap Appoints Mark Burton as Chief Product Officer to Lead Next Phase of Growth
Pentaleap Inc., an up-and-coming retail media technology leader, has appointed Mark Burton as chief product officer (CPO). Mark will continue to drive the strategy and development of Pentaleap’s modular retail media platform, which powers revenue growth for leading retail media [...]
Clinch Appoints Roy Balle as New Chief Financial Officer
Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, announced the appointment of Roy Balle as chief financial officer. In his role, Balle will oversee Clinch's global capital structure, financial strategy, planning, and risk management, [...]
MASS Analytics & DAIVID Partner to Enhance MMM with AI-Powered Creative Effectiveness Insights
Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading provider of MMM solutions, and creative effectiveness platform DAIVID. The deal [...]
Start.io Partners with Intent IQ to Enhance Ad Bids with Alternative ID Solution & Audience Extension
Start.io, an industry-leading, mobile-driven SSP, today (January 15th, 2025) announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience targeting capabilities. Under this partnership, Start.io matched mobile advertising IDs (MAIDs) with their corresponding alternative IDs using [...]
Planet Sport Partners with AppHarbr by GeoEdge to Champion Ad Quality for 25m Fans
AppHarbr by GeoEdge, the global in-app ad security and quality leader, has partnered with Planet Sport, one of the UK’s largest independent sports media companies, to secure and enhance the advertising experience for its 25+ million users. The partnership secures in-app [...]
Pubstack Accelerates Global Expansion with the Appointment of Alban Silve as Country Manager for France & Belgium
Pubstack, the leading ad management platform, announces the appointment of Alban Silve as country manager for France and Belgium. This strategic hire marks a significant milestone in Pubstack’s global growth journey, as the company expands its international footprint while doubling [...]
Axis & Edge226 Forge Partnership to Elevate In-App & CTV Advertising
Axis, a global programmatic platform connecting advertisers and suppliers, is excited to announce its partnership with Edge226, a leading provider of mobile-first performance services. This bilateral collaboration aims to enhance advertising performance and optimise revenue opportunities for publishers while empowering [...]
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