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ATS London 2021: The Publisher Strikes Back - Regaining Control
In this ATS London 2021 panel, Luke Fenney, Index Exchange; Piers North, Reach plc; and Vic Chappell, Future Plc, discuss the new relationship between publishers and the buy-side, and how publisher business models are evolving in the privacy-first era.
Zefr's Andrew Serby Discusses Brand Suitability in Video
In this latest episode of TraderTalk TV, Andrew Serby, EVP of Marketing at Zefr, joins ExchangeWire’s Lindsay Rowntree to discuss brand suitability in video, and how the data and technology company helps marketers to manage this. In this session, Serby and [...]
Lotame on Privacy-Centric User Identification in a Post-Cookie World and Panorama ID
In this latest episode of TraderTalk TV, Pierre Diennet, global partnerships lead at Lotame, joins ExchangeWire’s Ciaran O’Kane to discuss privacy-centric user identification in a post-cookie world and Lotame's privacy-compliant identity solution for the open web, Panorama ID™. In this session, [...]
IPONWEB's Shane Shevlin on MediaGrid Curation
In this latest episode of TraderTalk TV, Shane Shevlin, Head of Marketplace Development at IPONWEB, joins ExchangeWire’s Lindsay Rowntree to discuss the role of curation in data-driven advertising. In this session, Shevlin and Rowntree discuss: - What curation is, why it matters, [...]
Industry Review: The MadTech Middleware - Reframing the Industry (Part 2)
Who are the MadTech Middleware, and what challenges are they looking to address? ExchangeWire has launched Industry Review – an outline of where we see the future for the marketing industry. In part 2 of this 3-part MadTech Webcast series, we look [...]
MINT's Carlo De Matteo on the Inefficiency of the Planning Buying Process
In this latest episode of TraderTalk TV, Carlo De Matteo, COO of MINT, joins ExchangeWire’s Ciaran O’Kane to discuss the inefficiency of the planning buying process. In this session, De Matteo and O’Kane cover: - the current inefficiencies of the planning/buying process - [...]
Alkimi Exchange's Ben Putley on the Evolution of Infrastructure in Ad Tech
In this latest episode of TraderTalk TV, Ben Putley, CEO and co-founder of Alkimi Exchange, joins ExchangeWire’s Ciaran O'Kane to discuss the evolution of infrastructure in ad tech. In this session, Putley and O'Kane cover: – the current nature of the programmatic [...]
Digiseg's Søren Dinesen on Measurement and Targeting in a Post-Cookie, Post-ID World
In this latest episode of TraderTalk TV, Søren Dinesen, co-founder of Digiseg, joins ExchangeWire’s Ciaran O'Kane to discuss measurement and targeting in a post-cookie, post-ID world. In this session, Dinesen and O'Kane cover: – who Digiseg are and what they do – how [...]
MiQ's Ben Holmes on DOOH: Traditional Vs Programmatic
In this latest episode of TraderTalk TV, Ben Holmes, technical account manager at MiQ, joins ExchangeWire’s Lindsay Rowntree to discuss programmatic digital out-of-home (PDOOH) and MiQ’s approach to DOOH. In this session, Holmes and Rowntree cover: - MiQ’s marketing evolution - what PDOOH [...]
The MadTech Webcast: The State of Programmatic in JAPAC 2021
Following the publication of The State of Programmatic in JAPAC 2021 report, OpenX's Andy Tu joined ExchangeWire's Ciaran O'Kane to discuss the key findings from the research in this MadTech Webcast. Together, Tu and O'Kane discuss: - The growth in programmatic spend [...]
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