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MadTech Japan (Day 1) - How Marketing is Driving Digital Transformation
2021 is set to be an exciting year for brands and marketers, in Japan, as the country has outlined some ambitious plans for digital transformation which will fuel the pace of change and innovation. The advertising and marketing technology industry [...]
Nano Interactive's Johann Hermann on Identity-Free Consumer Intent Targeting
In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Johann Hermann, COO at Nano Interactive, to discuss solutions identity-free consumer intent targeting. In this session, O’Kane and Hermann cover: – a brief history of Nano: from search targeting [...]
Nexta.io's Per Nielsen and Martin Jensen on How to Empower Publishers
In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O'Kane is joined by Nexta.io's head of AI and data science, Per Nielsen, and founder, Martin Jensen, to discuss how tech vendors can empower publishers as the age of the walled [...]
LiveRamp's Christian Carlsson on Solutions to Address a Privacy-First World
In this latest episode of TraderTalk TV, Christian Carlsson, global solutions architect, LiveRamp, discusses the solutions on offer for the industry as it moves in to a privacy-first world. In this session, Carlsson covers: – The value of first-party data; – How brands [...]
Permutive's David Reischer on Identity & Privacy in a Post-Cookie World
In this latest episode of TraderTalk TV, ExchangeWire's Lindsay Rowntree is joined by David Reischer, product manager at Permutive, to discuss what a cookieless future means for ad tech when it comes to identity & privacy. In this session, Reischer and [...]
Xandr's Harvin Gupta Explains The Anatomy of A Video Ad Call
In this latest TraderTalk TV episode, ExchangeWire's Lindsay Rowntree is joined by Harvin Gupta, director of solutions engineering at Xandr, to go back to basics and break down the inner workings of a video ad call. Gupta explains: The process that occurs [...]
ID5's Mathieu Roche on Cross-Domain Reconciliation
In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Mathieu Roche, co-founder and CEO at ID5, to discuss linking IDs across domains. In this session, O'Kane and Roche cover: - how brands and publishers currently communicate through DSPs [...]
The MadTech Webcast: Applying Context for Brand Suitability in Programmatic Confirmation
Ciaran O'Kane, CEO at ExchangeWire, is joined by Alexis Faulkner, head of Outcomes UK at Mindshare and Rich Raddon, co-founder and co-CEO at ZEFR, for this episode of the MadTech Webcast. During this session, they discuss: - How contextual technology for video [...]
MiQ's Freddie Turner on the Cookieless Future
In this episode of TraderTalkTV, ExchangeWire’s CEO, Ciaran O’Kane, is joined by Freddie Turner, director of strategy UK at MiQ to discuss the cookieless future. In this episode they discuss: - The current ecosystem and the four ID types which currently exist: [...]
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