Weekly Roundup: Research
Advertisers Spend More on Video Ads Than Banner Ads for the First Time; Disks More Popular for Gaming than Downloads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Advertisers spend more on video ads than banner ads for the first [...]
Europe a Strong Growth Market for Premium Video; Marketers Intimidated by Mobile Programmatic
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Europe a strong growth market for premium video; Marketers intimidated by mobile programmatic; [...]
Paid TV Continues Its Decline; Facial Recognition Could Hinder iPhone Sales
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Paid TV continues its decline; Facial recognition could hinder iPhone sales; [...]
Smartphones Twice as Popular as PCs for Going Online; The Fastest-Growing Mobile Ad Formats
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Smartphones twice as popular as PCs for going online; The fastest-growing [...]
Measurement Still Needs Improvement; Female CMOs More Prevalent in the US than the UK
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Measurement still needs improvement; Female CMOs more prevalent in the US [...]
Innovative Digital Formats to Drive Future Global Ad Growth; New Tech Builds Loyalty
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Innovative digital formats to drive future global ad growth; New [...]
Brands & Telcos Must Partner to Deliver Omni-Channel Experience; SMEs Struggling with Digital
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Brands and telcos must partner to deliver omni-channel experience; SMEs [...]
Weak Demand for Voice Assistants; Advertising is Enhancing Commutes
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Weak demand for voice assistants; Advertising is enhancing commutes; and [...]
Marketers Falling Behind Consumer Demand for Innovation; Instagram on the Rise in the UK
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Marketers falling behind consumer demand for innovation; Instagram on the [...]
The Success of Mid-Price Subscription Apps; Europe Behind US for Marketing Automation
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The success of mid-price subscription apps; Europe behind US for [...]
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