Weekly Roundup: Research
Digital Channels to Power Ad Spend Growth; Mobile Payments Still Looking to Grab a Foothold
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Digital channels to power ad spend growth; Mobile payments still looking to [...]
B2B Marketers Embracing Programmatic in 2018; Value Chain Transparency Must Improve
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: B2B marketers embracing programmatic in 2018; Value chain transparency must improve; and [...]
Smartphone Spending Overtakes Tablet Spending; Programmatic Ad-buying is Set to Soar in 2018
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Smartphone spending overtakes tablet spending; Programmatic ad-buying is set to soar in 2018; and Fraud [...]
Fraud Threatens the Credibility of Digital Advertising; Black Friday Not Just Online Phenomenon
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Fraud threatens the credibility of digital advertising; Black Friday not just online [...]
Some Millennials Would Prefer Robot Politicians; Reader/Publisher Relationship Influences Ad Effectiveness
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Some millennials would prefer robot politicians; Reader/publisher relationship influences ad effectiveness; and [...]
Agencies Have Struggled to Adapt to Programmatic; Programmatic Rules Digital Display
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Agencies have struggled to adapt to programmatic; Programmatic rules digital display; and [...]
Mobile Gamers Gearing Up for Holiday Season; Willingness to Share Location Rises
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Mobile gamers gearing up for holiday season; Willingness to share location rises; [...]
Cross-Device Strategies Paramount to Winning Mobile-First Shoppers; Getting to Grips with the Changing Consumer
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Cross-device strategies paramount to winning mobile-first shoppers; Getting to grips with the [...]
Premium Publishers Beat Facebook & Twitter For Consumer Trust; British Black Friday Sales Driven by International Purchases
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Premium publishers beat Facebook and Twitter for consumer trust; British Black Friday [...]
Pooling Data is Essential to Improving the Shopper Experience; More People Are Booking with Travel Apps
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Pooling data is essential to improving the shopper experience; More people are [...]
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