Weekly Roundup: Research

• GDPR Misconceptions; Consolidated Ad Fraud

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: GDPR misconceptions; Consolidated ad fraud; and State of marketing automation. [...]

  Ad FraudAd TechGDPRTrading

• Robots Will Run Our Lives; Millennials Changing Video Viewing Habits

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Robots will run our lives; Millennials changing video viewing habits; [...]

  Display

• Rewarded Video Boosts Retention; Far-Reaching Benefits of AI

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Rewarded video boosts retention; Far-reaching benefits of AI; and Low [...]

  Artificial Intelligence

• Audience IDs on Cross Device; Growth of Digital Assistants

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Audience IDs on cross device; Growth of digital assistants; and [...]

  Cross-Device

• Collaboration on KPIs; Transparency Can Drive Spend

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Collaboration on KPIs; Transparency can drive spend; a generation gap; [...]

  TargetingTransparencyVideo

• Viewability Boosts from Walled Gardens; Subtler Approaches to Online Advertising

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Viewability boosts from walled gardens; Subtler approaches to online advertising; and [...]

  DisplayIndustry Infrastructure

• Millennials Love AI; Strength in Programmatic

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Millennials love AI; Strength in programmatic; and Fickle holiday customers. [...]

  Artificial IntelligenceDigital MarketingProgrammaticTargeting

• Short-Term Success for LinkedIn & Snapchat; Apps Leading Mobile Browsers

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Short-term success for LinkedIn and Snapchat; Apps leading mobile browsers; and Digital [...]

  MobilePublisherSnapchat

• Optimising Against Ad Fraud; Content When You Least Expect It

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Optimising against ad fraud; Content when you least expect it; and [...]

  Ad FraudDisplaySnapchat

• Mobile’s Hierarchy of Needs; Demands of the Tech-Savvy

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile’s hierarchy of needs; Demands of the tech-savvy; Guidelines driving [...]

  DisplayMobile