Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Google's Neal Mohan and Jason Bigler Discuss The New Native Audience Extension Tool And The Wider Display Strategy In Europe
Google announced this week that it is releasing tools to allow publishers to do native audience extension. This represents an interesting change of strategy from Google, as it will allow premium pubs both to scale and build out a Publisher [...]
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FBX Ushers In New Cycle Of PI Arbing In Display, As Facebook Takes Aim At Programmatic Media Buying Budget
This is not another ‘fanboy’ press release about how advertisers are able to drive down the cost of their media buying through the Facebook ad-exchange, FBX. The hype surrounding FBX has been executed beautifully by the PR machine at Facebook, [...]
'Eco-Systems Dominated By A Very Small Number of Players Tend To Collapse'. IPONWEB's Boris Mouzykantskii Discusses The 'Stack Wars' And The Evolution Of Real-Time Advertising
Dr. Boris Mouzykantskii is Founder, Chief Executive Officer & Chief Scientist, at IPONWEB. Mouzykantskii is a keynote at this year's sold out ATS London. Here he discusses the current state of the real-time eco-system, the IPONWEB proposition and why an [...]
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Dissecting the eBay Private Marketplace: Phuong Nguyen Discusses The New Strategy, As 5 Billion eBay Impressions Go Into The Automated Channel
Rubicon Project announced that it has signed a deal with eBay to create what could be the "UK’s largest private marketplace". The deal represents a major coup on many levels, not least because it means Rubicon will be optimising up [...]
Kirby Winfield, SVP Corporate Development, Comscore, On Why It Is Time To Make A Stand
This guest post is contributed by Comscore, the programmatic premium thematic sponsor of ATS London 2012. Why do any of us work in the digital media business? We know it’s not the hours. It’s a high-stress, feast-or-famine, daily dogfight of a [...]
How Datacratic Applies Machine Learning Algorithms to Real-Time Data Flows
James Prudhomme, Datacratic CEO & Jeremy Barnes, Founder & CTO, discuss the company’s real-time decicion engine for automated buying, the flexibility of the solution as well key trnds they currently see in the real-time market. Can you give a brief overview [...]
ExchangeWire Launches Dedicated Brazilian Site For Growing Data-Driven Ad Space, ExchangeWire.com.br
Hot on the heels of our Japanese launch, ExchangeWire is announcing today that it is rolling out a dedicated, localised site for the Brazilian market, www.exchangewire.com.br. Brazil has one of the fastest growing digital advertising markets globally. The market is undergoing [...]
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ATS London: Hear Direct From Marketers About The Significance Of Programmatic Buying
A sign that programmatic buying has become more mainstream over the past 12 months is represented not only by the fact that ATS London's registrations from direct advertisers is already up nearly 70% year on year (with more marketers looking [...]
Why Local Newsgroups Need To Become The SME Digital Marketing Platform
The news industry is undergoing a transition. Print to Digital. And there are inevitably casualties along the way. Local news is no different. As recently as yesterday Johnston Press reported a 8.2% decline in revenue for H1 2012. But like [...]
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