Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• ATS London 2012: Anthony Rhind, Co-CEO of Havas Digital, Discusses The Role of Data

  13 years ago News

  

  The first panel at ATS London was the standout discussion of the day. The debate around "how data and technology affecting change in advertising" was ably moderated by Erich Wasserman, Co founder & GM, EMEA, MediaMath, with discussion between Curt [...]

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• Videology Group Moving Beyond The PreRoll With The Acquisition Of Lucid Media

  13 years ago News

  

  Did Videology just become another end-to-end stack? Amidst all the Advertising Week releases, events and industry noise, Videology announced that it was acquiring LucidMedia for an undisclosed amount. For anyone outside of the US, Lucid Media was a successful ad network [...]

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• Making The Stack Even Stickier: Google Introduces Tag Management And Attribution Tools As It Looks To Attract More Marketer Spend

  13 years ago News

  

  Google has (quietly) unveiled two new products in recent weeks which could have a lasting impact on various operators in this space. The two products in question are Google Tag Manage and DFA Attribution Modelling. The product releases are significant. Time [...]

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• Brandscreen Raises $11 Million In Series B Round, As It Looks To Expand Across APAC Region

  13 years ago News

  

  Brandscreen announced this morning that it is raising a further eleven million dollars in a new round of funding. The Series B round was led by Macquarie Capital Group Limited (“Macquarie Capital”), and was joined by new co investors including [...]

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• ATS Paris Agenda And Speakers Details Now Available For October 24 Event

  13 years ago News

  

  ATS Paris is just weeks away, and we again look forward to assembling the ad trading community in Paris for our second big event in Paris. A lot has happened over the past twelve month in the French market. We [...]

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• The Boris Mouzykantskii Keynote, ATS London 2012

  13 years ago News

  

  Boris Mouzykantskii, IPONWEB CEO, gave one of the best keynotes of the day at the recent ATS London. The presentation entitled, Unpacking The Black Box, lifts the veil on ad trading strategies of agency trading desks, DSPs and direct advertiser [...]

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• Google's Neal Mohan and Jason Bigler Discuss The New Native Audience Extension Tool And The Wider Display Strategy In Europe

  13 years ago News

  

  Google announced this week that it is releasing tools to allow publishers to do native audience extension. This represents an interesting change of strategy from Google, as it will allow premium pubs both to scale and build out a Publisher [...]

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• FBX Ushers In New Cycle Of PI Arbing In Display, As Facebook Takes Aim At Programmatic Media Buying Budget

  13 years ago News

  

  This is not another ‘fanboy’ press release about how advertisers are able to drive down the cost of their media buying through the Facebook ad-exchange, FBX. The hype surrounding FBX has been executed beautifully by the PR machine at Facebook, [...]

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• 'Eco-Systems Dominated By A Very Small Number of Players Tend To Collapse'. IPONWEB's Boris Mouzykantskii Discusses The 'Stack Wars' And The Evolution Of Real-Time Advertising

  13 years ago News

  

  Dr. Boris Mouzykantskii is Founder, Chief Executive Officer & Chief Scientist, at IPONWEB. Mouzykantskii is a keynote at this year's sold out ATS London. Here he discusses the current state of the real-time eco-system, the IPONWEB proposition and why an [...]

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• Dissecting the eBay Private Marketplace: Phuong Nguyen Discusses The New Strategy, As 5 Billion eBay Impressions Go Into The Automated Channel

  13 years ago News

  

  Rubicon Project announced that it has signed a deal with eBay to create what could be the "UK’s largest private marketplace". The deal represents a major coup on many levels, not least because it means Rubicon will be optimising up [...]

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