Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
The Facebook Exchange: Is This An Opportunity For Genuine Cross-Platform Optimisation, Or An Invitation For The Great Facebook Arb
Facebook’s recent announcement (and you have to use the word announcement lightly) about the launch of its “exchange” could be interpreted in different ways. Below are some of the initial reaction thoughts from ExchangeWire: - Does it finally provide the industry [...]
Ad NetworkAd ServerAdvertiserAgencyDisplayExchangeProgrammaticTradingTrading Desk
Enter The Brand Trading Desk (BTD): Why Brands Will Build Ad Businesses Leveraging Their Own Intent Data
In a recent post we explored how Amazon could (and most probably will) launch a new ad solution that would make it one of the dominant media owners in the entertainment ad sector. The concept of brands becoming media owners [...]
Ad TechAdvertiserAnalyticsDataDisplayProgrammaticTargetingTrading Desk
Industry Reaction To Google's Buy-Side Stack Play: The DoubleClick Digital Marketing Suite
Last week at Google's client advisory board session hosted in LA, we saw the announcement of the update that has been on the cards since the acquisition of Invite Media: the assembly of the Doubleclick Digital Marketing suite. It is the [...]
Ad ServerAd VerificationAdvertiserAgencyAnalyticsattributionDisplayDSPExchangePerformanceProgrammaticTradingTrading Desk
eBay's JJ Eastwood Discusses The Roll-Out Of geoTribes In Australia, And How The New Solution Will Help Australian Advertisers
eBay Australia’s JJ Eastwood discusses the implementation of geoTribes, a new geo-demographic segmentation tool, that the company claims brings offline segmentation to online audiences for the first time. Can you explain what eBay has done with the rollout of geoTribes for [...]
Enreach's Petteri Vainikka Questions The Real Value Of Automation And Whether Or Not It Can Increase Publisher Value?
Speaking at ExchangeWire’s Ad Trading Summit in Stockholm, Petteri Vainikka of Enreach voiced his company’s views on display automation, prerequisites for branding money to enter display, and the displacement of the almighty CTR as display’s dominant performance metric. Here he [...]
Adconion MD Matt Hunt Discusses The Evolving Ad Market In Australia
Matt Hunt is Managing Director, Australia at Adconion Media Group. Here he discusses the evolving Australian digital ad market, the Adconion solution in the region, the commercial challenges posed by new players like DSPs and SSPs, and the unique data-driven [...]
Ignoring IE's DNT Default Header: Will Implied Consent Be Enough To Trump Do Not Track?
Microsoft, without much fanfare, announced that IE 10, will ship with the “Do Not Track” setting turned on by default. The browser will not block cookies but will send a message to every website indicating that the user does not [...]
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