Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Enreach's Petteri Vainikka Questions The Real Value Of Automation And Whether Or Not It Can Increase Publisher Value?

  13 years ago News

  

  Speaking at ExchangeWire’s Ad Trading Summit in Stockholm, Petteri Vainikka of Enreach voiced his company’s views on display automation, prerequisites for branding money to enter display, and the displacement of the almighty CTR as display’s dominant performance metric. Here he [...]

  DisplayExchangeProgrammaticPublisher

• Is First Party Ad Serving Really The Solution To The ePrivacy Directive And The Threat Of The Default DNT?

  13 years ago News

  

  The ePrivacy directive threatens to rain on digital media's revenue parade. The recent announcement from Microsoft about shipping its new browser with DNT defaulted to being ON is another by-product of this privacy lunacy. Presuming for a second that ALL third [...]

  Ad ServerDataDisplay

• Why Taking Control Of Data Collection Can Ensure Your Business Complies With Evolving Privacy Requirements

  13 years ago News

  

  The EU e-Privacy directive highlights the need for site owners to take control of how data is collected and handled on their sites. BrightTag chief executive Mike Sands discusses why sites should take control of data collection, and how such [...]

  AgencyBrandingDataDisplay

• Brands Becoming Buyers: Why Amazon Will Own The Entertainment Ad Vertical

  13 years ago News

  

  Amazon (if you were to believe the ad tech grapevine) is busy building out a new ad business - one which could impact the fortunes of many established intermediaries. Amazon has been busy putting together its ad strategy - but [...]

  Ad NetworkAd ServerAgencyDisplayPublisherTrading

• Adconion MD Matt Hunt Discusses The Evolving Ad Market In Australia

  13 years ago News

  

  Matt Hunt is Managing Director, Australia at Adconion Media Group. Here he discusses the evolving Australian digital ad market, the Adconion solution in the region, the commercial challenges posed by new players like DSPs and SSPs, and the unique data-driven [...]

  Ad NetworkAdvertiserAgencyAPACAustraliaTargeting

• Ignoring IE's DNT Default Header: Will Implied Consent Be Enough To Trump Do Not Track?

  13 years ago News

  

  Microsoft, without much fanfare, announced that IE 10, will ship with the “Do Not Track” setting turned on by default. The browser will not block cookies but will send a message to every website indicating that the user does not [...]

  Display

• Denise Colella Discusses The Maxifier Solution In Detail, Why A Balance Between The Buy and Sell Side Is Required, The Value Of The Premnant Layer, & The Move To Automation

  13 years ago News

  

  Denise Colella is the CRO of Maxifier. Here she discusses the Maxifier solution in detail, equipping publishers with powerful optimisation tools in order to compete with buy-side, the value of the premnant layer, and the move to automation. Will your focus [...]

  Ad ServerDisplayPublisher

• The Freemium Model: Will End-To-End Ad Tech Vendors Start Giving Ad Serving Away For Free?

  13 years ago News

  

  Call it a platform. Call it a stack. Call it an ecosystem. Whatever it is, it is being assembled pretty rapidly by some key industry players. There will be room for a maximum of five we believe. They will all [...]

  Ad ServerDisplay

• European Data Consolidation: Alain Levy & Arnaud Caplier Discuss The Recent Acquisition Of Datvantage And How It Will Help To Bulk Out Weborama's Data Offering

  13 years ago News

  

  Weborama announced yesterday that it was acquiring Datvantage, a data management solution, for an undisclosed figure. The acquisition might well signal the start of a wider consolidation in the European ad tech space. Here Weborama CEO, Alain Levy, and Datvantage's [...]

  AgencyDACHDataDisplayDMPEMEAExchangeNordicsTrading Desk

• Why Europe Needs A Universal Consent Tool For All Premium Publishers

  13 years ago News

  

  Well we finally passed the date of the ICO amnesty. And no arrests so far. In fact the new "implied consent" interpretation makes the cookie apocalypse soothsayers look a little foolish. The UK looks good for now - but the [...]

  DACHDataDisplayEMEANordicsPublisher