Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Admeta's Ola Tiverman On The State Of Automated Media Buying In The Nordics And Its Offering In The Local Market
Admeta's Ola Tiverman discusses the state of automated media buying in the Nordics and its offering in the local market. What inroads are Admeta making into the SSP space in the Nordics? We offer a white-labelled private ad exchange, as an alternative [...]
Omnicom's Nordic Chief Digital Officer, Frank Andersen, Discuses The Group's Data-Driven Media Buying Strategy In The Region
Frank Andersen is Nordic Chief Digital Officer. Here he discusses the group's move into data-driven media buying in the region. Would you be able to provide a bit more detail on the Accuen/Annalect Group/Omnicom Media Group proposition across the Nordic region? Annalect [...]
Ad ServerAgencyAnalyticsDisplayExchangeNordicsProgrammaticPublisherTradingTrading Desk
Emediate's Otto Neubert Block Discusses The Data-Driven Ad Market In The Nordics And Why It's At A Very Early Stage Of Development
Otto Neubert Block is Managing Director at Emediate. Here he gives insight into the evolving data-driven ad market in the Nordics. How progressed is the Nordics market from an automated trading perspective? It’s a simple question to answer – immature. The Nordics [...]
Ad NetworkAd ServerDisplayDSPExchangeNordicsProgrammaticSSPTrading
The Da Vinci Dilemna Of Online Branding: The (In)compatibility Of Creativeness And Media In Online Display Advertising
Carl Nelvig is the VP for R&D at Burt, a predictive analytics platform. In the first of two posts, Nelvig discusses the inherent problem in display advertising around the (in)compatibility of creativeness and media. Differentiating between “Media Quality” and "Creative Efficiency" is key [...]
adscale Launches RTB Platform For The German Market; Makes Billions Of German Ad Impressions Available To European Buyers
adscale has announced that is putting two-thirds of its available inventory through its new RTB platform, and integrating local and international demand into Germany's biggest supply source of - coveted - .de domains. Here Matthias Pantke, CEO of adscale GmbH, [...]
The PostView: Why The Ad Tech And Agency Models Are Beginning To Collide
The PostView is a new column written by senior execs working in the European online advertising industry. The lines continue to blur in the media buying eco-system. MediaMath’s recent announcement that it is spinning off a new breed of agency is [...]
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