Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• ExchangeWire At The Ad Trader Conference; Let's Talk German Ad Trading, People

  15 years ago News

  

  Germany is the biggest display market in Europe - one billion euro plus, and growing faster than the UK and France. As we all know now the German display space is complicated - but the opportunities remain large in the [...]

  Ad ServerAgencyDACHDataDisplayExchangeProgrammaticTrading

• Julian Tol Discusses The Brandscreen DSP Roll Out Across The APAC Region

  15 years ago News

  

  Julian Tol is the Co-founder & CEO at BRANDSCREEN. Here he discusses the Brandscreen DSP roll-out across the APAC region You recently announced that you have launched across APAC region? How many countries are you now servicing in the [...]

  AgencyDisplayDSPTrading

• Robbie Hills, Head of Rich Media for Google APAC On Ad Exchanges & Rich Media As Key Drivers For Campaign Performance In APAC

  15 years ago News

  

  Robbie Hills is the Head of Rich Media for Google APAC. Here Hills discusses the growth of rich media in the region, and how mobile and exchanges are influencing Google strategy around its offering in APAC. Can you give an [...]

  AdvertiserAgencyAPACCreativeDataDisplayExchangeGoogleMobilePerformanceProgrammaticPublisherVideo

• Brandscreen Rolls Out DSP Offering Across The APAC Region

  15 years ago News

  

  Julian Tol is the Co-founder & CEO at BRANDSCREEN. Here he discusses the Brandscreen DSP roll-out across the APAC region You recently announced that you have launched across APAC region? How many countries are you now servicing in the region? The [...]

  AgencyAPACDSPExchangeMedia SpendProgrammaticVideo

• Tim Evans Discusses The VisualDNA Offering, Daily Deal Personalisation, And User Privacy

  15 years ago News

  

  Tim Evans is the Head of Product Management at VisualDNA. Here he discusses the VisualDNA offering, daily deal personalisation, and user privacy. Can you give an overview of the VisualDNA offering in the European market? TE: We make it easy for [...]

  DataDisplayDMPExchangeTargeting

• UK Law Will Interpret Consent As "Informed" Not "Prior" - As Directive Day Approaches

  15 years ago News

  

  As the May 26 deadline approaches for implementation of the new EU directive, the UK Government has released an open letter indicating that it will interpret consent for third party cookie tracking in the new directive as "informed" rather than [...]

  DataDisplay

• The Agency Conflict: To Arb Or Not To Arb

  15 years ago News

  

  The word arbitrage is a dirty word in the media buying space – but the margins have always been very good by being the middle-man in a trade between a buyer and seller. Ad networks have been the masters [...]

  AgencyDisplayTrading

• Ian Saunders Discusses The Crystal Semantics Offering In Europe, The New Partnership With AppNexus And The Importance Of Semantic Targeting In A Post-Directive World

  15 years ago News

  

  Ian Saunders is Managing Director at Crystal Semantics. Here he discusses the company's offering in Europe, the recent deal with AppNexus and the importance of semantic targeting in a post-directive world. For those not familiar semantic targeting, can you give [...]

  DisplayTargeting

• TraderTalk: Global Podcast Series On Data-Driven Media Buying To Launch In June

  15 years ago News

  

  ExchangeWire is launching a global podcast series focused on the data-driven display market - as well as other biddable media including mobile, video, and addressable TV. TraderTalk will discuss the big industry issues, and will speak to the key [...]

  Ad NetworkAd ServerAd VerificationAgencyattributionDACHDisplayDMPEMEAExchangePublisherTargetingTradingVideo

• Some Observations Around The Data-Driven Display Market In Germany

  15 years ago News

  

  I've been trying to figure out the German display market for some time. It's ridiculously confusing. If you were to draw up a Kawaja eco-system map for Germany everyone would occupy the same two or three squares because [...]

  Ad NetworkDACHDisplayExchangeProgrammaticTrading