Aimee Newell Tarín
Editor
Articles by Aimee
The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%
This week on The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%; The Latest News in Today’s MadTech Daily Podcast Ad networks, more and more by the week: firstly, Google announced the launch of Google TV network [...]
BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table
On today’s news digest: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table BeReal, the Paris-based photo sharing app which promotes authenticity on the platform, has been acquired by French video game maker, [...]
Connatix’s Jenn Chen on the Cookieless Future: “Start testing solutions now”
Connatix President and CRO, Jenn Chen, joins us for a discussion around the cookieless future, how both advertisers and publishers are preparing, and how both can create stable revenue streams. As cookie deprecation on Chrome inches closer, are there many advertisers [...]
Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studios Launch
On today’s news digest: Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studios Launch Among the many companies which have recently struck partnerships with OpenAI, the latest is Apple. The new partnership between both tech giants [...]
Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media
On today’s news digest: Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media Costco is the latest of many to reveal plans to build out an ad business. The retailer – which is [...]
Ad NetworkAdvertisingDisplayLegalLegislationPersonalisationSocial MediaUS
What is the Future of Search?
AI has changed the world of search as we knew it. As the technology paves the way for further major updates to how we search, what are the ramifications for the ad tech industry? A shapeshifting search landscape AI-powered searching has opened [...]
Google’s £13.6bn Lawsuit Will Go To Trial; How is the Industry Making Advertising More Inclusive?
On today’s news digest: Google’s £13.6bn Lawsuit Will Go To Trial; How is the Industry Making Advertising More Inclusive?; OpenAI Employees Sign Open Warning Letter It’s no surprise to the industry that Google continues to face legal troubles over its anti-competitive [...]
Instagram Tests Unskippable Video Ads; Ericsson to Collapse Ad Division; ITN Strikes Deal to Safeguard Content from AI
On today’s news digest: Instagram Tests Unskippable Video Ads; Ericsson to Collapse Ad Division; ITN Strikes Deal to Safeguard Content from AI To the dismay of those subjected to the testing, Instagram has been trialling a new ad format which forces [...]
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