Aimee Newell Tarín
Editor
Articles by Aimee
UK Ad Spend to Rise 5.9% in 2024; US Trade Regulator Launches Inquiry into AI Partnerships; Apple’s Changes to iOS in Europe
On today’s ExchangeWire digest: UK Ad Spend to Rise 5.9% in 2024; US Trade Regulator Launches Inquiry into AI Partnerships; Apple’s Changes to iOS in Europe UK ad spend is expected to grow by 5.9% in 2024, forecast figures from the [...]
The Stack: Netflix & WWE Strike Decade-Long Deal; Companies Prepare for Digital Markets Act
This week, on the ExchangeWire Stack: Netflix & WWE Strike Decade-Long Deal; Amazon Reveals Ad Sponsorship Models for Prime Video; Companies Prepare for Digital Markets Act This week saw many updates in the SVOD and broadcasting landscapes. Netflix struck a deal [...]
Netflix Strikes 10-Year Deal to Stream WWE Raw; Spotify’s Plans Under Digital Markets Act; Google Settles $1.67bn Patent Lawsuit
On today’s ExchangeWire digest: Netflix Strikes 10-Year Deal to Stream WWE Raw; Spotify’s Plans Under Digital Markets Act; Google Settles $1.67bn Patent Lawsuit The biggest players on the SVOD scene have been shaking up the landscape recently. Netflix is the latest: [...]
Amazon Reveals Ad Sponsorship Models for Prime Video; Meta Updates Data Privacy to Comply with Digital Markets Act
On today’s ExchangeWire digest: Amazon Reveals Sponsorship Models for Prime Video; Meta Updates Data Privacy to Comply with Digital Markets Act; Two Thirds of Brits Don’t Trust Gov’s Ability to Regulate AI... Amazon’s ad-supported streaming tier is launching in less than [...]
Sony Calls Off Zee Merger; UK Gov Recommends Reforms for BBC Impartiality; OpenAI Strikes First Higher Education Partnership
On today’s ExchangeWire digest: Sony Calls Off Zee Merger; UK Gov Recommends Reforms for BBC Impartiality; OpenAI Strikes First Higher Education Partnership… On Monday, news broke that Sony has called off the USD$10bn (£7.8bn) merger between its India unit and Zee [...]
74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing
On today’s ExchangeWire digest: 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing; EU Calls for More Transparency from Music Streaming Platforms’ Algorithms... Around three quarters (74%) of marketers are using AI for content creation, according [...]
The Stack: UK Gov to Further Regulate Big Tech; Microsoft Makes Moves; Further AI Regulations Afoot
On this week’s Stack: The Stack: UK Government to Further Regulate Big Tech; Microsoft Makes Moves; Further AI Regulations Afoot It has been a big week of news for big tech. The UK government is planning further regulation of large tech [...]
IPA Bellwether: Marketing Budgets See Biggest Growth Since 2014
Despite the gloomy financial climate, the latest IPA Bellwether report suggests a relatively promising outlook for the ad industry: in Q4 2023, marketing budgets saw their biggest growth since Q2 2014. Just over a quarter of panelists saw total marketing budgets [...]
FedEx Launches Ecommerce Platform to Compete with Amazon; Microsoft Signs 10-Year Partnership with Vodafone; OpenAI Bans Use of AI Tools for Political Campaigning
On today’s ExchangeWire digest: FedEx Launches Ecommerce Platform to Compete with Amazon; Microsoft Signs 10-Year Partnership with Vodafone; OpenAI Bans Use of AI Tools for Political Campaigning... Upping the pace in its competition against rival Amazon, FedEx has announced plans to [...]
Follow ExchangeWire