Aimee Newell Tarín
Editor
Articles by Aimee
Lumen Research’s Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising
We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on the potential benefits and challenges for advertisers when it comes to adopting these tools. She looks at the approaches being [...]
Digest: Latest Ad Tech Acquisitions; Publishers Losing Against AI Search Engines?
Today’s digest covers the latest acquisitions in the ad tech industry, new data exposing the severity of publishers’ struggle against AI search engines, and the countdown for this year’s All In Census. Interpublic Group Sells R/GA to Truelink Capital; Viant Technology [...]
Peer39’s Mario Diez on CTV’s Challenges, the State of Inventory, and the Power of Contextual
We sat down with Mario Diez, Peer39 CEO, to look into what’s on the horizon for connected TV (CTV). Diez discusses the industry’s challenges when it comes to the channel and what we can expect to see over the coming [...]
Digest: TikTok and Reddit Under Privacy Scrutiny; Only 23% of Agencies Happy with the Creative Approval Process
Today's digest looks at TikTok and Reddit coming under the scrutiny of the UK's Information Commissioner's Office, trouble in the creative development process, and new updates from Google. TikTok and Reddit Under Privacy Scrutiny TikTok and Reddit are two of the [...]
Digest: Streaming Soars as Linear Dips
In today’s Digest news: Paramount’s Linear Revenue Dips as Streaming Sales Soar; One Billion Monthly Users Consuming Podcasts on YouTube; Digital Rights Activists File Complaints Over Meta’s Targeted Ads Paramount’s Linear Revenue Dips as Streaming Sales Soar Paramount’s linear TV unit [...]
Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier
News in brief: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly Users Amazon Ads Improves Transparency and Reporting Amazon intends to improve its ad offering’s transparency tools, reports Digiday. Updates to the service will [...]
Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets
News in brief: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets Consumers Shift Spend to Align with Values With Trump back in the White House, politics are the cause of many US [...]
Lumen’s Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics
We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help advertisers cut costs while increasing ROI. He expands on how attention metrics have transformed the advertising [...]
Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls
News in brief: Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler as President Sustainability 'Critical' to 74% of Ad Businesses Sustainability is ranked as the second most important challenge for the digital ad ecosystem, overtaken [...]
Popular Tradertalks
Latest Posts
-
The Stack: Major Headlines in Ad tech & Digital Media -
Digest: Brainlabs Acquires Exverus Media; WARC Report Reveals Key Consumer Trends Shaping Purchase Decisions -
“Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers”: JCDecaux’s Mark Halliday on Omnichannel Effectiveness -
The End of Everything (Except the Actual Ad Tech Problems) -
Digest: UK Strikes AI Deal With OpenAI; YouTube Could Be Required to Prioritise Public Service Broadcaster Content; Dark Traffic Surges 49%
Follow ExchangeWire