Ginna Peña

Ginna Peña

LATAM Editor - ES


Ginna is LATAM editor for ExchangeWire, covering all industry content for ExchangeWire's Spanish site, exchangewire.lat. She brings almost 10 years of experience in the advertising field, focused in Latin America and US Hispanic markets. Throughout her career, she's held key roles in Ad Sales, Media Relations and Marketing at top media conglomerates and digital startups. Ginna has also served as board member for the American Marketing Association of South Florida and has participated in panels related to Digital Analytics and advertising. Ginna holds a BBA in Marketing and International Business from Florida International University.

Articles by Ginna


  • LATAM Ad Executives Share 2019 Predictions

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  • Leading Ad Tech Women in Miami Discuss Trends to Look for in 2019

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  • Why Hispanics Matter: The Challenges of Targeting to U.S. Hispanics

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  • Weekly news roundup Americas; S4M Launches the First Online Drive-To-Store ROI Calculator

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  • Weekly RoundUp - Americas; Adsquare Appoints Key Executives, Adsmovil and Audio.ad Announce a Strategic Alliance for the U.S. Hispanic Market

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  • News Round up - Americas; S4M has showcased First Saas Platform for Drive-To-Store

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  • Weekly News Roundup: Americas; Jeep bets on programmatic media in Brasil with Teads, research reveals content habits

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  • Weekly News Roundup: Americas; Adsquare Expands In The US Midwest and appoints new Sales Director

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  • LATAM News Roundup: Teads and Globo Publications close partnership; MediaMath seals according to ROIx

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  • LATAM News Roundup: Publya expands in Latam market with Chile

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