Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
The Trade Desk IPO; Google Launch Messaging App
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk IPO; Google launch new messaging app; Facebook integrate with third-party measurement platforms; 500m Yahoo accounts hacked; and FastPay receive [...]
Fewer Silos & Better Adaptation: A Recipe to Realise the Programmatic Promise?
Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many engaging panel discussions during the event: 'The Future of Marketing'. Writing exclusively for ExchangeWire, Usher explains how the promise of programmatic is yet [...]
Buyers & Sellers Need 100% Transparency on Intermediary Fees
With another year of dmexco over, James Prudhomme (pictured below), managing director EMEA, Index Exchange, provides ExchangeWire with his view on the common theme present throughout the conference and, indeed, in the industry for a long time – transparency. As the [...]
Branding Automation: The Evolution of Digital Asset Management
Digital asset management sits at the core of many a brand, as a tool to serve and assist in brand management, communication, and much more besides. However, the market being served by digital asset management is transforming; and the rise [...]
The Future of Measurement: Universal ID Adoption
The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement cited as the holy grail for many. What's stopping us? David de Jong (pictured below), co-founder and CEO, Screen6, firmly believes the [...]
How Can Education Address the Gender Gap in Our Industry?
It is no secret there is an issue with the representation of women in the technology industry, with varying opinions around how this can change. Lauren Jones, specialist, business development & global expansion, MediaMath tells ExchangeWire the key is education, education, education. In [...]
Is Email 2016’s Advertiser Panacea?
Could email solve all our digital advertising woes? Stuart Austin, head of retargeting, ESBConnect lays down the facts and benefits of email for ExchangeWire, saying email's poor reputation is masking its value in digital marketing strategies. Reading articles, posts, and blogs [...]
Martech & One-to-One Marketing in Banking Is on a Slow Journey
Financial institutions are some of the most powerful businesses in the world. Technology is developing and their opportunity for on-to-one marketing is significant. However, are financial institutions making use of the data available to them for effective marketing and is [...]
The Great Log Blog: What Did the Log Ever Do for Us?
The mere mention of a log (outside the context of web logs, or blogs) could instil reader boredom. Logs are a fundamental, functional part of IT infrastructure and are used for everything. According to Phillip Hayman (pictured below), head of [...]
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