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Opti Digital Appoints Olly Aulakh as CRO to Lead Ongoing High-Growth Phase
Opti Digital, an advertising technology platform that helps media publishers optimise their revenues, has recently announced the appointment of Olly Aulakh as chief revenue officer (CRO). This decision is part of the company's ongoing expansion strategy, following a solid 33% [...]
DoubleVerify Expands AI-Powered Brand Safety & Suitability Capabilities for TikTok Advertisers
DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, announces the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters - Vertical Sensitivity and Category Exclusion, to [...]
Permutive Announces Strategic European Hires
Permutive, an audience platform that helps publishers grow data-driven revenues, is pleased to announce three pivotal hires in Europe. Julien Mentasti joins as sales director for Southern Europe, Alexandre Canu joins as go-to-market strategist in France, and Lauren Portron joins [...]
IMPACT+ Launches Self-Service Solution for Advertisers to Cut Video Emissions Without Altering Media Plans
Global sustaintech platform IMPACT+ today (April 11th, 2024) launched a new self-service solution that can help advertisers almost halve the greenhouse gas (GHG) emissions generated by their online video campaigns without making changes to their media planning. The company’s new Creative [...]
Strengthening Ad Tech Advocacy: TeqBlaze Joins the Prebid Community
TeqBlaze, a leading ad tech provider, is expanding its contribution to developing industry standards by stepping into the Prebid community. This move aligns with TeqBlaze's commitment to developing industry standards and modernising its products. By joining the Prebid community, TeqBlaze gains [...]
Azerion Bolsters UK Team with Two New Senior Hires
Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced a duo of hires; appointing Dean Nagib as commercial director, UK and Jonathan Claxton as an account director. In his new role, Nagib will create and lead on [...]
Taptap Launches in Brazil with the Appointment of Andrea Orsolon as VP of Business Development
Taptap Digital, a leading area-based omnichannel marketing platform, helping brands discover who and where their ideal customers are and how best to reach them without the need for cookies, launches in Brazil with the appointment of Andrea Orsolon as VP [...]
Roland Smertnig Joins Zeotap as Senior Advisor & Shareholder, Bolstering Zeotap’s Market Strategy in Global Banking Sector
Zeotap, the European enterprise customer data solutions provider, proudly announces the strategic appointment of Roland Smertnig as senior advisor and shareholder. With over 33 years of experience in the financial services sector, including a significant tenure as the group chief [...]
Ad Tech Opti Digital Forecasts +60% Growth in 2024
The French pubtech company Opti Digital has just unveiled its 2023 results, marking an impressive success with a notable 33% increase in gross margin. Looking ahead to 2024, the company aims for an ambitious 60% growth. Opti Digital initially focused on [...]
Brand Metrics Fuels Expansion with Four Senior Hires
Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced four senior hires as part of its continued expansion. Ex-Meta lead Gareth Lloyd joins as head of research & data science. He will [...]
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