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Articles by ExchangeWire

• Value-Driven Sophistication of pDOOH in the Chinese Market, State of the Nation 2025

  3 months ago News

  

  To provide a more comprehensive picture of the current landscape and future potential of pDOOH in the Chinese market, VIOOH partnered with Morketing Research to release the State of the Nation 2025 – Mainland China Report, which presents the key changes in [...]

  DOOHOmnichannelProgrammaticResearch

• PubMatic Appoints Takeo Hori as Senior Director, Advertiser Solutions, Japan

  3 months ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (5th August, 2025) announced the appointment of Takeo Hori as senior director, advertiser solutions of Japan.  Bringing extensive expertise to PubMatic, Takeo previously served as head [...]

  AppointmentDemand Side

• Piwik PRO Launches New Pricing Model to Deliver Scalable Features and Maximum Value

  3 months ago News

  

  Piwik PRO, a leader in privacy-focused analytics and data activation solutions, is introducing a new pricing model to deliver enhanced value and privacy compliance. Beginning August 4, 2025, Core plan users will transition to the new Business plan, starting at [...]

  business growthCookiesData

• Teads UK CTV Pulse 2025 Reveals 42% of UK Consumers Prefer Ad-Supported Streaming Services

  3 months ago News

  

  UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, according to new research from Teads UK. The new UK CTV Pulse 2025 reveals that 42% of viewers choose to watch via AVOD (ad-supported video on demand) services, [...]

  Display

• DV Expands AI-Powered Brand Suitability Measurement Coverage Across Meta’s Feeds & Reels

  3 months ago News

  

  DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, [...]

  AIBrand SuitabilityMedia

• Azerion Promotes Ava Moran to Newly Created Role of EVP, Country Manager, North America

  3 months ago News

  

  Azerion has promoted Ava Moran to executive vice president (EVP), country manager, North America, as it continues to strengthen its investment in the territory. The new role has been created in response to significant business growth in North America and [...]

  AppointmentNorth America

• Nexxen Bolsters Commercial Leadership with Enterprise & Data Hires

  3 months ago News

  

  Nexxen, a global, flexible advertising technology platform with deep expertise in video and advanced TV, today (30th July, 2025) announced two key additions to its commercial leadership team, underscoring its continued investment in enterprise sales growth and data-led innovation.  Irina Katsnelson [...]

  Ad TechAppointmentCTV

• Content Ignite & The Media Trust Partner to Enhance Ad Quality & Publisher Revenue

  3 months ago News

  

  Content Ignite, a leading ad management and monetisation platform for premium publishers, today (29th July, 2025) announced a strategic partnership with The Media Trust, the global leader in digital ad quality and security. This collaboration will provide publishers with enhanced [...]

  Ad BlockingMonetisationPublisherSecurity

• OpenX Drives Growth With New Buyer & Marketing Leaders

  3 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the promotions of Stacy Bohrer to senior vice president of buyer development and Amanda Forrester to senior vice president of marketing & communications, reinforcing the company’s commitment to [...]

  AppointmentOmnichannelSupply Side

• Azerion & Assembly DOOH Campaign Drives 81% Increase in Searches for Motorola

  3 months ago News

  

  A Motorola initiative leveraging digital out-of-home (DOOH) screens reinforced by display ads has delivered significant results for the telecoms brand. The Q4 2024 campaign was executed in partnership with Assembly and Hawk, Azerion’s independent activation platform, to raise awareness and [...]

  AudienceTargeting