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• Disney Claims Christmas Ad Crown With the Festive Season’s Most Emotionally Engaging Campaign

  4 days ago News

  

  A heartwarming Disney film about a little girl whose doodle comes to life after Santa mistakes her drawing for a Christmas wish is the most emotionally engaging ad of the festive season. That’s according to new analysis from DAIVID, which [...]

  CampaignCreativeResearch

• Australia's First Gaming Attention Benchmark Report Reveals 20x More Engagement for 5% of Budget

  4 days ago News

  

  Gaming advertising delivers 20 times more engagement for just 5% of typical media budgets, according to Australia's first comprehensive gaming attention benchmark report released today by iion. The benchmark study, titled "The Attention Advantage," analysed 50+ gaming campaigns across Australian mobile [...]

  AttentionGamingResearch

• Axis & Bedrock Platform Invite Women in Ad Tech to the Line Dance Workshop in London

  5 days ago News

  

  Axis, the award-winning ad tech company known for its proprietary SSP and specialising in in-app, web, and CTV advertising across Tier 1 markets, in partnership with Bedrock Platform, is thrilled to announce a special Line Dance Workshop for Women in [...]

  Ad TechEvents

• goTom Wins Ratecard Stars Award as "New Ad Tech Player" 2025 in France

  5 days ago News

  

  left to right: René Plug, CRO; Alban Grossenbacher, CEO & Co-Founder goTom, a leading Swiss SaaS company specialising in ad sales management, was awarded the title of "New Ad Tech Player" in France at this year’s Ratecard Stars in Paris. The [...]

  Ad TechAwards

• Axeptio Introduces Branded Consent: The First Immersive CMP With Native Video Integration

  6 days ago News

  

  Axeptio introduces video as the centrepiece of its Consent Management Platform (CMP), transforming the traditional cookie banner into an immersive, multi-sensory, and fully customisable brand experience.  By placing storytelling at the core of consent, Axeptio breaks away from "consent fatigue" and [...]

  Ad TechBrandsCookiesDisplayNative

• GoWit Secures Strategic Investment Led by Nuwa Capital to Drive the Next Era of AI Retail Media in EMEA

  6 days ago News

  

  GoWit, the leading ad tech company in connected commerce and retail media, announced a strategic investment round led by Nuwa Capital, with participation from existing investors Formus Capital, APY Ventures, and DCP. The investment marks a milestone in GoWit’s mission to [...]

  ecommerceEMEAInvestmentRetail Media

• Axeptio met en scène le consentement avec la première CMP immersive intégrant la vidéo au cœur de l’expérience

  6 days ago News

  

  Avec l’intégration vidéo au cœur de sa CMP (Consent Management Platform), Axeptio transforme le traditionnel bandeau cookie en un espace immersif, sensoriel et personnalisable au service des marques et de leurs audiences.  En rupture avec la "consent fatigue", cette nouvelle expérience [...]

  Display

• Taptap Digital Launches Retail Origins to Help Retailers Win Their Market Through Mobility Data

  1 week ago News

  

  Taptap Digital, a global area-based marketing platform powered by location intelligence has announced the launch of Retail Origins, a solution allowing brands to identify aggregated home and work origin areas for store visitors alongside areas where they share visitors with [...]

  BrandsDataProduct LaunchRetail

• Mobupps & Apptica Launch the "US Holiday Season Growth Playbook 2025"

  1 week ago News

  

  Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market intelligence platform, has released the "US Holiday Season Growth Playbook 2025". The holiday season in the United States [...]

  Ad TechCreativeMarketingMobileVertical

• GeoEdge & ScreenCore Elevate Ad Quality to Power a Trusted, High-Performance Marketplace

  1 week ago News

  

  GeoEdge, the global leader in ad quality and malvertising prevention, has partnered with Screencore to strengthen marketplace performance through secure, high-impact ad experiences. The collaboration enhances malware protection and upholds creative integrity, establishing a more reliable supply path. By integrating GeoEdge’s [...]

  Ad FraudMarketingSecurity