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• Rocket's "America Needs Neighbours Like You" Tops Chart of The Most Emotionally Engaging Ads of Super Bowl 2026

  5 days ago News

  

  Rocket Mortgage's "America Needs Neighbours Like You" has been crowned the most emotionally engaging ad of Super Bowl 2026, according to new data from creative intelligence platform DAIVID. The spot, co-created with sibling brand Redfin and centred on the power of [...]

  CreativeCustomer Experience

• Blasto Ad Tech Ecosystem Releases 2025 Results Focused on Supply Control & DSP Launch

  6 days ago News

  

  Blasto, a global programmatic advertising ecosystem, has reported its 2025 operational results, outlining platform developments across demand-side tooling, verification infrastructure, and service innovations, as well as the launch of a new DSP offering designed for small and mid-sized agencies. According to [...]

  AgenciesDSPProgrammaticSupply Chain

• Experian: "New Year, New Me" Is Now a Year-Round Wellness Mindset

  6 days ago News

  

  New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, shows that health and wellbeing spending has shifted from a seasonal January behaviour to a consistent, all-year round protected part of [...]

  Commerce MediaResearch

• Kargo Raises the Bar on Campaign Measurement in India with Independent Validation from Adelaide & Lifesight

  6 days ago News

  

  As digital advertising in India faces growing scrutiny, Kargo, the only media marketplace with 100% premium supply, is reinforcing its commitment to transparent, independently verified campaign measurement. The company believes performance should be proven through trusted third parties, not self-reported [...]

  CampaignIndiaMeasurementVerification

• Teads Partners with Google TV™ to Expand CTV HomeScreen Availability Globally

  1 week ago News

  

  Teads, the omnichannel outcomes platform, has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory significantly. This strategic partnership gives brands access to one of the most prominent, high-attention placements on connected television, appearing as the [...]

  APACCTVGooglePersonalisation

• DAIVID Chosen for CIMM’s Inaugural Startup Programme Supporting the Future of Media Measurement

  1 week ago News

  

  DAIVID, the advertising industry’s most reliable and scalable source of creative data, has been named an inaugural member of the Coalition for Innovative Media Measurement (CIMM) 2026 Startup Programme following a rigorous review process conducted by CIMM’s executive team and [...]

  CreativeDataMeasurementMedia

• Eyal Betzalel Named COO of Overwolf Ads to Support Gaming Media Empire Expansion

  1 week ago News

  

  Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the world’s biggest video game titles, announced that Eyal Betzalel, veteran ad tech entrepreneur and co-founder and former [...]

  AppointmentGamingMediaProduct Launch

• Axeptio lance la prise en charge du Global Privacy Control (GPC) pour renforcer la conformité aux réglementations américaines sur la vie privée

  2 weeks ago News

  

  Axeptio, plateforme de gestion du consentement utilisée par plus de 80 000 sites web à travers le monde, annonce le lancement de sa nouvelle fonctionnalité Global Privacy Control (GPC).  Cette fonctionnalité permet aux entreprises de détecter et de respecter automatiquement les [...]

  online SafteyPrivacyProduct LaunchUS

• Spyrosoft AdTech Appoints Piotr Korzeniowski to its Advisory Board

  2 weeks ago News

  

  Spyrosoft AdTech, a software development company specialising in advertising technology (ad tech) solutions, today (5th February, 2026) announced the appointment of Piotr Korzeniowski, effective February 2026. Piotr brings extensive domain experience across the advertising, marketing, and technology industries. Across his career, [...]

  Ad TechAppointment

• Butler/Till, SWYM.ai, & OpenX Reduced CPA 57% for National Health & Wellness Brand

  2 weeks ago News

  

  SWYM.AI, a next-generation AI platform transforming how agencies connect data, supply, and outcomes announced a 57% CPA reduction for a major health and wellness brand in partnership with OpenX, one of the world’s leading omnichannel supply-side platforms, and Butler/Till, the [...]

  CurationInventoryPrebidSSP