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• Adelaide Appoints Industry Veteran & Streaming Pioneer Peter Naylor to its Board of Advisors

  5 days ago News

  

  Adelaide, the leader in attention-based media quality measurement, proudly announces that Peter Naylor has joined its board of advisors. A highly respected media executive, Naylor brings more than two decades of experience building and scaling advertising businesses across the most [...]

  AppointmentMeasurementStreaming

• Axis Partners with HUMAN to Strengthen CTV and Video Fraud Protection

  5 days ago News

  

  Axis announces its integration with HUMAN, a global leader in digital fraud prevention and bot mitigation. The partnership enhances Axis’s traffic verification capabilities across all ad formats — including CTV, video, and display across web and in-app environments — ensuring [...]

  AdvertiserCTVTechnology

• Pixalate’s September 2025 Top Grossing Global Mobile Apps: ‘Happy Color’ No. 1 on the United Kingdom Google Play Store

  5 days ago News

  

  Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the September 2025 Global Top Grossing Mobile Apps Reports for the United States (US), the United Kingdom (UK), Singapore, India, Germany, Canada, and Brazil and [...]

  AppsCTVMobileProgrammatic

• Agencies Embrace AI, Curation & Third-Party Data to Power a New Era in Media Buying

  5 days ago News

  

  New research from Experian, the global data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes amid a rapidly evolving industry landscape, shaped by [...]

  AdvertiserAIMedia buyingPrivacy

• Pixalate’s Q3 2025 Global Connected TV Device MarketShare Reports: Roku Leads in North America (36%)

  6 days ago News

  

  Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the Global Q3 2025 Connected TV (CTV) Device Market Share Reports. The reports include country-level data for the United States, the United Kingdom, Canada, and [...]

  AdvertisingCTVDataProgrammatic

• Verve Study Shows That 75% of Consumers are More Open to Watching Ads for Free Content

  1 week ago News

  

  Research released today by Verve shows that consumers are increasingly receptive to ad-supported content but also are more worried about how their data is used, particularly in relation to AI. Now in its second year, the 2025 In-App User Privacy Report, [...]

  PersonalisationPrivacyResearch

• DoubleVerify Expands AI-Powered Brand Suitability Measurement Coverage Across Meta Threads

  1 week ago News

  

  DoubleVerify, a leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, announced the expansion of its post-bid brand suitability measurement coverage across Meta Threads feed. With this release, global advertisers can leverage DV’s industry-leading, AI-powered [...]

  AIBrand SuitabilityMetaverse

• TapNation Drives Performance by Controlling Unskippable Ads with AppHarbr by GeoEdge

  1 week ago News

  

  TapNation, the mobile game publisher behind Thief Puzzle and Wordling, has partnered with ad quality leader AppHarbr to elevate player experiences and maximise ad performance. With real-time ad quality controls, TapNation prevents disruptive creatives from ever reaching players, eliminating unskippable [...]

  Customer ExperienceGamingMobile

• Taboola Announces Strong Momentum for Realize, Expects to Pay Over $1.5bn to Publishers & OEMs in 2025

  1 week ago News

  

  Taboola, a global leader in delivering performance at scale for advertisers, announced a major milestone for its performance advertising technology platform, Realize.  As part of Taboola’s expansion beyond native and into performance, Taboola has deepened its partnership with multiple global publishers [...]

  PartnershipPublisher

• CyberImpact et Axeptio s’associent pour un marketing numérique performant et conforme au Canada

  1 week ago News

  

  L’expert québécois CyberImpact, spécialisé dans les solutions d’email marketing et d’automatisation, s’associe à Axeptio, CMP (Consent Management Platform) reconnue à l’international, pour intégrer la gestion du consentement directement au cœur de sa solution de landing pages. Ce partenariat stratégique permettra aux [...]

  DataEmail