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Müller FRijj & Overwolf Declare ‘Winning Is Overrated’ with Challenges Across Top Games
Müller FRijj, the iconic ready-to-drink milkshake brand, has launched a major gaming campaign across the UK, in collaboration with world-leading gaming adtech platform, Overwolf Ads. The activation marks an extension of Müller FRijj’s recent integrated campaign, ‘Just feel the URjj’, building [...]
Axeptio Expands European Presence with the Acquisition of CookieCode in the Netherlands
Axeptio, a global leader in consent management solutions, has announced the acquisition of CookieCode, a Dutch platform known for its strong network of agency partners across Northern Europe. This marks a major step in Axeptio’s international growth, following the recent [...]
EX.CO’s Agentic AI Taxonomy Solution Empowers Publishers to Transform Video Archives into Revenue-Ready Assets
EX.CO, the machine learning video technology platform powering successful video strategies for the world’s leading media groups, today announced the launch of a powerful new agentic AI taxonomy feature. This breakthrough solution enables publishers to automatically categorise their video content [...]
Ogury Earns SBTi Validation for Science-Based Emissions Reduction Targets
Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today announced that the Science Based Targets initiative (SBTi) has officially approved its near-term, long-term, and net-zero emissions reduction goals. This milestone confirms that Ogury’s targets [...]
Ogury ottiene la validazione SBTi per gli obiettivi di riduzione delle emissioni basati su criteri scientifici
Ogury, leader nelle soluzioni pubblicitarie alimentate da dati esclusivi e fondate sul rispetto della privacy, annuncia oggi che la Science Based Targets initiative (SBTi) ha ufficialmente approvato i suoi obiettivi di riduzione delle emissioni a breve e lungo termine e il raggiungimento delle emissioni [...]
Mantis Partners with PubMatic to Scale AI-Powered Contextual Targeting
Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, today (23 July, 2025) announced a strategic partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. The collaboration enables Mantis’s curated [...]
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when creative relevance is ignored. This finding emerged through GumGum’s enhanced Mindset Graph and underscores [...]
iion and TCL Partner to Bring Scalable, High-Impact Advertising Opportunities to the Connected TV Gaming Ecosystem
iion, the leading game advertising platform, today (21 July, 2025) announced a strategic partnership with TCL, a top global tech brand in display technology and consumer electronics. This collaboration integrates iion’s game advertising capabilities into TCL’s connected TV (CTV) ecosystem, [...]
Audrey Boisumeau Joins Azerion as VP of Enterprise Solutions for UK and US
Omnichannel advertising platform Azerion has appointed Audrey Boisumeau as VP of enterprise solutions for its UK and US operations. With 15 years in the programmatic advertising industry, Boisumeau joins from demand side platform (DSP) Aidem where, as managing director for EMEA, [...]
Adform & Airtory Partner to Power Global CTV Creative Planning & Optimisation
Adform, the most powerful and safe media buying platform built for game changers, today (17th July, 2025) announces a strategic partnership with Airtory, the world-leading creative management platform, to transform connected TV (CTV) ad engagement. Brands and agencies will have [...]
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