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Articles by ExchangeWire

• Overwolf Joins Adelaide’s AU Ecosystem as a Premium Publisher, Alongside The New York Times & Spotify

  5 days ago News

  

  Overwolf, the leading in-game advertising platform and creator ecosystem for PC gaming, has been selected to join Adelaide’s new AU Ecosystem, an exclusive group of 40 premium publishers that includes The New York Times, Spotify, and The Wall Street Journal. This [...]

  AttentionIn-GamePublisher

• Seedtag Unveils Neuro-Contextual Advertising, Entering a New Era of Contextual Targeting

  5 days ago News

  

  Seedtag today (June 5th, 2025) unveiled an evolution in marketing: neuro-contextual advertising. Built on the combination of artificial intelligence and neuroscience principles, Seedtag's AI, Liz, now interprets deeper signals like interest, emotion, and intent—and turns these insights into high-performing campaigns [...]

  ContextualTargeting

• Iberia Takes Full Control of Omnichannel Advertising with Clinch's AI-Powered Flight Control

  5 days ago News

  

  Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (June 5th, 2025) announced that Iberia, Spain’s flagship airline, has fully transitioned to a self-serve model within Flight Control, Clinch’s omnichannel advertising platform.  With this move, [...]

  AutomationOmnichannel

• Trainline allarga la partnership con PubMatic e sceglie la sua tecnologia "Commerce" per scalare le campagne in programmatic in tutta Europa

  6 days ago News

  

  PubMatic, azienda tecnologica indipendente che massimizza il valore per il cliente fornendo la supply chain per il digital advertising del futuro, annuncia l’espansione della sua partnership con Trainline. La partnership, che integra capacità on-site e off-site, permette ad agenzie e [...]

  First-Party DataInventoryProgrammatic

• Taboola Launches Predictive Audiences as Part of Realize Offering

  6 days ago News

  

  Taboola,  a global leader in delivering performance at scale for advertisers, today (June 4th, 2025) announced an enhancement to Realize, its performance marketing platform, called Predictive Audiences. Predictive Audiences helps advertisers discover untapped, high-converting customers so they can meet performance [...]

  MarketingProduct LaunchTargeting

• HBAgency Renews Partnership with Plastic Free for Sardinian Beach Cleanups

  6 days ago News

  

  For the second consecutive year, HBAgency is proud to support a series of environmental cleanup initiatives in collaboration with Plastic Free, a leading Italian nonprofit committed to fighting plastic pollution. The 2025 campaign launches on June 8th, World Oceans Day, [...]

  EnvironmentalSustainability

• Kevel Welcomes Ad Tech Veteran Mark Mannino to Board of Directors, Accelerating Retail Media Innovation

  6 days ago News

  

  Kevel, the leading retail media technology provider, today (June 4th, 2025) announced the appointment of Mark Mannino to its board of directors. Mannino, a seasoned executive with over two decades of leadership in advertising technology and digital commerce, brings invaluable [...]

  AppointmentRetail Media

• Taptap Digital Launches Total Retail to Connect Brand Advertising to Retail Media

  6 days ago News

  

  Taptap Digital, the area-based marketing platform powered by location intelligence, has launched Total Retail, a breakthrough solution designed to help FMCG advertisers drive meaningful retail outcomes by bridging the gap between brand advertising and retail media. As the retail media landscape [...]

  BrandsGeotargetingRetail Media

• DoubleVerify Partners with Impact Plus to Help Brands Evaluate The Carbon Footprint of Ad Campaigns

  6 days ago News

  

  DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (June 4th, 2025) announced a partnership with Impact Plus, a leading sustainability technology company that empowers marketers to reduce the environmental footprint of [...]

  CampaignPartnershipSustainability

• Trainline adopte la technologie Commerce Media de PubMatic pour développer la publicité programmatique à travers l'Europe 

  6 days ago News

  

  PubMatic, acteur indépendant dans le secteur des technologies de publicité digitale, annonce aujourd’hui le développement de son partenariat avec Trainline. Le partenariat intègre à la fois des fonctionnalités on-site et off-site, permettant aux agences et aux marques d'utiliser les données [...]

  AdvertiserAgenciesFirst-Party DataInventoryPartnership