ExchangeWire PressBox
Articles by ExchangeWire
Adform Appoints Jens Bargmann in new VP of Retail Media Role
Adform, the most powerful and safe media buying platform built for game changers, today (7th January, 2025) announces the appointment of Jens Bargmann as Vice President of Retail Media. This marks a significant milestone for Adform, propelling it as a [...]
POLITICO Partners with GeoEdge to Drive Efficiency in Reader-Centric Ad Operations
GeoEdge, the leader in ad quality and security, has partnered with POLITICO, a global news and information service, to streamline the delivery of reader-centric advertising. The partnership supports POLITICO’s commitment to high standards in ad integrity, fostering a reliable environment [...]
Starting the New Year with a CTV Game-Changer: DPG Media x Brand Metrics
DPG Media and Brand Metrics are proud to announce the launch of a breakthrough in the measurement of CTV advertising for DPG Media’s leading streaming platform, VTM GO. The new solution allows advertisers on VTM GO to measure the brand lift [...]
Opti Digital Strengthens its Position as a Key Programmatic Partner for Webedia Spain
Opti Digital, a premium advertising monetisation platform, announces its partnership with Webedia Spain, a leader in digital entertainment. Webedia has selected Opti Digital as a strategic partner to optimise its programmatic advertising revenues with an ad format that reduces ad [...]
EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV & DOOH
EX.CO, the machine-learning video platform trusted by the world’s leading media groups, today (January 6th, 2025) announced the expansion of its ad server to support new channels beyond online video. This multichannel programmatic solution now empowers connected TV (CTV) and [...]
NumberEight Announces the Launch of the First ID-less Solution Landscape Map
In response to tightening privacy regulations and the increasing limitations of traditional advertising methods, NumberEight is proud to announce the launch of the first-ever ID-less solution landscape map. As the advertising industry faces growing pressure to adopt privacy-first strategies, this [...]
Axis Programmatic Platform & AdInMo Announce In-Game Partnership
Axis, a global programmatic platform that connects advertisers and suppliers, and AdInMo, the pioneering in-game advertising platform, have entered into a partnership to enhance the landscape of programmatic in-game advertising. This collaboration aims to deliver exceptional value to advertisers and [...]
Displayce Opens 4 New Offices & Launches Technological Innovations in 2024
Displayce, the leading European platform for programmatic buying in digital out-of-home (DOOH) advertising, continues its growth in 2024. With the opening of four new offices worldwide and major technological advancements, Displayce strengthens its position as a pioneer and reaffirms its [...]
VIOOH & FRAMEN Take Off in Australia with Virgin Australia in Bold DOOH Move
FRAMEN, a leading digital signage and programmatic content provider, has partnered with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, to launch advanced digital advertising screens in co-working spaces across Australia. The first campaign, featuring airline Virgin Australia, [...]
Popular Tradertalks
Latest Posts
-
2025’s All In Census: Is the Ad Industry Trustworthy? 60% of Members Don’t Think So -
The stack: A Big Week for Google -
The Wires 2025: Third Wave of Judges Revealed -
Digest: LinkedIn introduces New Video Ad Options; US Bill Targets Apple’s App Store Control; EU Takes Action Against Member States -
Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising
Follow ExchangeWire