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Kevel Powers Haypp Group’s Shift to Smoke-Free Products with Retail Media Technology
Kevel, the industry leader in API-based ad-serving technology, announced today (2nd September, 2025) that Haypp Group has launched its retail media capabilities on Kevel's Retail Media Cloud®. A global pioneer in the transition to smoke-free alternatives, Haypp Group aims to [...]
LightBoxTV & Experian Partner to Power Smarter TV Advertising
LightBoxTV today (2nd September, 2025), announced a major strategic integration with Experian, a global data and technology company, bringing powerful new audience intelligence into the heart of TV media planning. This partnership brings Experian’s powerful insights, expertise, and demographic, lifestyle, and [...]
PrimeAudience Launches on Index Marketplace to Connect Advertisers with Increased Addressability & Premium Supply
PrimeAudience, the global custom audience provider, announces its partnership with Index Exchange Inc., one of the world’s largest independent supply-side platforms (SSPs), to deliver more efficient media buying through premium, privacy-conscious channels. By launching a marketplace on Index Exchange, PrimeAudience will [...]
MarkApp Expands Pantheon with AI Agents to Redefine Contextual Advertising Across CTV, Mobile, and Web
MarkApp, the high-growth ad tech company operating a full-stack exchange across CTV, mobile, and web, today (1st September, 2025) announced the launch of Pantheon’s AI Agent Stack. This new suite of five active AI agents transforms how advertisers plan, deliver, [...]
Novicue Launches SSP - Redefining Digital Ads with Intelligent Inventory Management & Result-Driven Solutions
Addressing the market's growing demand for unified programmatic solutions, Novicue has launched a future-focused supply-side platform (SSP) that combines CTV and audio advertising capabilities with premium inventory access. Novicue’s SSP is a one-stop solution for brands, independent agencies, and publishers looking [...]
Adzymic Unveils APX 360ne: A Unified Creative Engine for Full-Funnel Omnichannel Advertising
Adzymic, an award-winning provider of omnichannel creative and media solutions, launched APX 360ne, its next generation premium exchange solution designed to simplify campaign delivery and supercharge performance across display, video, connected TV (CTV), and digital out-of-home (DOOH). Built on the foundation [...]
Pixalate Releases Q2 2025 Global Invalid Traffic (IVT) & Ad Fraud Benchmarks for Web, Mobile Apps, and CTV
Pixalate, a leading global ad fraud protection, privacy, and compliance analytics platform, today (28th August, 2025) released the Q2 2025 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports focusing on the LATAM region.The reports analyse the invalid traffic (IVT, including [...]
Major UK Charity's Flagship Event Hits 3x CTR Benchmark with Covatic's Audience Retargeting Technology
Octave, the premium, data-fuelled audio and video monetisation platform for the UK's advertisers, has partnered with Covatic to supercharge a major UK charity’s flagship fundraising event retargeting campaign. By leveraging Covatic's newly launched Audience Retargeting solution, the partnership delivered highly targeted [...]
Zoom Media Partners with VIOOH to Expand Programmatic Access to the GymTV Video Network Across North America
Zoom Media, the parent company of GymTV, has announced today (28th August, 2025) a strategic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), to expand programmatic access to GymTV’s premium video inventory across the United [...]
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