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Displayce Powers Ubisoft’s Multi-Country DOOH Campaign for Just Dance 2026
During the holiday season, Ubisoft, in collaboration with media platform Displayce, agency Artefact, and SSP VIOOH, deployed a programmatic DOOH campaign across four countries (United Kingdom, France, Germany, Australia). The objective was to strengthen awareness of the game Just Dance [...]
New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola’s March Madness Visibility By 55%
Creator data provider DAIVID and Kinetiq, the leading AI-powered platform for global media and marketing intelligence, today (10th April, 2026) released new analysis of sports drink advertising across the 2025 and 2026 NCAA Men’s and Women’s March Madness tournaments, marking [...]
Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP
Clinch, the agentic AI platform for omnichannel content orchestration, today (9th April, 2026) announced the appointment of Melvin Stern as vice president of growth, strengthening its North American team as brands and agencies seek more integrated ways to connect creative [...]
Fifty Hires AudienceScan’s Charlie Firebrace as Growth Director
Fifty, the audience intelligence and media solutions partner, today (9th April, 2026) announced the appointment of Charlie Firebrace, formerly head of strategy and partnerships at AudienceScan, as its new growth director. Bringing nearly two decades of experience building and scaling B2B [...]
2026 FIFA World Cup Viewing Set to Fragment Across Linear & Streaming in UK, Nexxen Forecast Finds
Nexxen, the advertising technology platform powered by unique data and media, today (9th April, 2026) launched a new predictions report on UK viewership of the 2026 FIFA World Cup, leveraging Nexxen’s proprietary data and resources to track past, present, and [...]
Happydemics lance 'In-Flight' pour optimiser le brand lift des campagnes en temps réel
Happydemics, spécialiste de la mesure de brand lift et de performance publicitaire, annonce le lancement de son mode "In-Flight". Jusqu’à aujourd’hui, les performances d’une campagne de marque n’étaient exploitables qu’après diffusion. Avec le mode In-Flight, Happydemics offre une mesure de la [...]
Teads Expands Commitment to Inventory Quality & Safety Through Partnership with NewsGuard
Teads, the omnichannel outcomes platform, today (8th April, 2026) announced the expansion of its partnership with NewsGuard, the global leader in information reliability, to further enhance inventory quality and brand safety across supported markets within its global advertising marketplace. Through this [...]
Ryan Burnett Promoted to Group Sales Director at Azerion
Omnichannel advertising platform, Azerion continues its round of promotions with the announcement that Ryan Burnett will take up the role of group sales director. Previously Azerion’s international senior account director, Burnett was responsible for raising awareness of the company’s suite of [...]
BIGO Ads Becomes a Registered Vendor under IAB Europe’s Transparency & Consent Framework (TCF)
We’re excited to share that BIGO Ads, Programmatic Advertising Platform under JOYY Inc., is now a registered vendor of the IAB Europe’s Transparency & Consent Framework (TCF) v2.2. This recognition marks an important milestone in BIGO Ads’ continued commitment to data [...]
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