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Picnic Strengthens Measurement Offering Through Happydemics Partnership
Picnic, the leader in Inventory Intelligence dedicated to driving a higher-quality ad-funded web, has announced a new partnership with Happydemics, a global, cross-channel brand lift solution. This collaboration will provide clients with brand lift studies that demonstrate the measurable impact [...]
Ogury et Dentsu lancent le ciblage de personas en CTV
Paris, le 1er octobre. Ogury, le leader des solutions publicitaires basées sur une donnée exclusive et respectueuse de la vie privée, annonce le lancement de son offre programmatique dédiée au ciblage de personas en TV connectée (CTV). En France, Dentsu [...]
Laurène Deecke Appointed Head of Partnerships at XPLN.AI
XPLN.AI, the specialist in attention measurement and optimisation, announces the appointment of Laurène Deecke as head of partnerships. A recognised expert in the digital ecosystem, Laurène has been supporting international publishers for over ten years, addressing their challenges with innovative technological [...]
Nexxen’s Curated Marketplace Enables Partners to Unlock New Value from Data for Smarter Curation
Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (1st October, 2025) announced the general availability of its Curated Marketplace solution. Curated Marketplace provides data owners, publishers, curators, and agencies with the ability [...]
illuma Achieves Network Advertising Initiative Membership, in Recognition of its Privacy-First Targeting Technology
illuma - the global AI company specialising in contextual advertising technology, has joined the Network Advertising Initiative (NAI), the self-regulatory organisation advancing best data practice, in recognition of its long-standing privacy-first credentials. illuma has been pioneering AI-powered contextual solutions for advertisers [...]
Taboola Partners with JOE Media Group to Boost User Engagement
Taboola, a global leader in delivering performance at scale for advertisers, today (30th September 2025) announces its new partnership with JOE Media Group. Leveraging Taboola's performance advertising technology and audience engagement tools, JOE has seen its average monthly revenue increase by [...]
GoWit Builds the Largest Commerce & Retail Media Ecosystem in EMEA
GoWit, a global ad tech leader in omnichannel retail media, announced the launch of GoWit Commerce Media, a unified advertising platform connecting retailers, brands, and agencies. Replacing fragmented solutions, GoWit now unites 7,000+ brands and agencies with leading retailers in [...]
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