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Articles by ExchangeWire

• StackAdapt y Adsquare asumen el reto de la atribución de la transición de lo digital a lo físico con la nueva solución de footfall de la plataforma

  9 months ago News

  

  StackAdapt, una plataforma de publicidad programática multicanal, ha anunciado que ha estrechado su colaboración con Adsquare, líder mundial en soluciones de inteligencia de ubicación.  Fruto de esta colaboración es la solución de atribución footfall totalmente integrada en StackAdapt y desarrollada por [...]

  AdvertiserattributionDigitalPartnershipTracking

• StackAdapt et Adsquare répondent au défi de l’attribution du numérique vers le physique avec une nouvelle solution de mesure de la fréquentation intégrée à la plateforme 

  9 months ago News

  

  StackAdapt, la plateforme de publicité programmatique multicanal a annoncé un partenariat de qualité avec Adsquare, un des leaders mondiaux des solutions d’intelligence géographique.  Cette collaboration a donné naissance à une solution d’attribution de la fréquentation StackAdapt entièrement intégrée, alimentée par Adsquare, [...]

  AdvertiserattributionDigitalPartnershipTracking

• Yieldmo & NumberEight Achieve a 130% Surge in Ad Spend on In-App Inventory

  9 months ago News

  

  In a pioneering move to redefine mobile advertising, Yieldmo has partnered with NumberEight to tackle the complex challenges of mobile addressability, achieving a significant 130% increase in advertising spend for in-app inventory. This notable growth was primarily driven by an [...]

  Ad SpendIn-AppInventoryMobile

• Index Exchange Signs John Tigg as Senior Vice President, Buyer Development, Europe

  9 months ago News

  

  Index Exchange Inc. (Index), the global advertising supply-side platform, today (September 10th, 2024) announced the appointment of John Tigg as senior vice president, of buyer development, in Europe.  In this newly developed role, Tigg will be responsible for driving growth for marketers [...]

  AppointmentEuropeSSPSupply Side

• StackAdapt & Adsquare Address the Digital-to-Physical Attribution Challenge with New In-Platform Footfall Solution

  9 months ago News

  

  StackAdapt, a multi-channel programmatic advertising platform, has announced an enhanced partnership with Adsquare, a global leader in location intelligence-driven solutions.  This collaboration introduces the fully integrated StackAdapt Footfall Attribution solution, powered by Adsquare, which enables advertisers worldwide to better understand customer [...]

  AdvertiserattributionDataDigitalPartnershipTracking

• Greenbids Announces Michael Hanbury-Williams as New UK MD

  9 months ago News

  

  Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the appointment of Michael Hanbury-Williams as UK managing director. Hanbury-Williams will lead Greenbids’ expansion into the UK, establishing the company as a leader in delivering better media quality by enhancing [...]

  AIAppointmentMediaSustainability

• The GoodNet Announces Promotion of Charlotte Liddell to Director of Commercial - Founding Partner

  9 months ago News

  

  The GoodNet – the ethical intelligence company dedicated to delivering ad performance and ESG results, is proud to announce the promotion of Charlotte Liddell to director of commercial - founding partner. Charlotte, the first employee of The GoodNet, has played [...]

  Ad TechAppointmentSustainability

• OpenX Promotes Matt Sattel to Chief Revenue Officer

  9 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (September 5th, 2024) announced the promotion of Matt Sattel to chief revenue officer. In this new role, Sattel will continue to lead the buyer development team while adding [...]

  AppointmentCurationSupply Side

• Audigent & Onetag Redefining Programmatic

  9 months ago News

  

  Leading data activation, curation, and identity platform Audigent, today (September 5th, 2024) announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities.  By integrating Onetag’s Smart Curation technology into its own [...]

  AICurationMediaPartnershipProgrammatic

• From Rumour to Reality: Oasis Tour News Dominates Reader Interest

  9 months ago News

  

  There have been whispers about a reconciliation for some time, but the official announcement of an Oasis reunion tour last Tuesday saw a huge surge in interest among the British public. Readership trend data from Taboola reveals that Oasis was [...]

  AdvertisingMediaPublisherRegulation