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Verve Study Shows That 75% of Consumers are More Open to Watching Ads for Free Content
Research released today by Verve shows that consumers are increasingly receptive to ad-supported content but also are more worried about how their data is used, particularly in relation to AI. Now in its second year, the 2025 In-App User Privacy Report, [...]
DoubleVerify Expands AI-Powered Brand Suitability Measurement Coverage Across Meta Threads
DoubleVerify, a leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, announced the expansion of its post-bid brand suitability measurement coverage across Meta Threads feed. With this release, global advertisers can leverage DV’s industry-leading, AI-powered [...]
TapNation Drives Performance by Controlling Unskippable Ads with AppHarbr by GeoEdge
TapNation, the mobile game publisher behind Thief Puzzle and Wordling, has partnered with ad quality leader AppHarbr to elevate player experiences and maximise ad performance. With real-time ad quality controls, TapNation prevents disruptive creatives from ever reaching players, eliminating unskippable [...]
Taboola Announces Strong Momentum for Realize, Expects to Pay Over $1.5bn to Publishers & OEMs in 2025
Taboola, a global leader in delivering performance at scale for advertisers, announced a major milestone for its performance advertising technology platform, Realize. As part of Taboola’s expansion beyond native and into performance, Taboola has deepened its partnership with multiple global publishers [...]
CyberImpact et Axeptio s’associent pour un marketing numérique performant et conforme au Canada
L’expert québécois CyberImpact, spécialisé dans les solutions d’email marketing et d’automatisation, s’associe à Axeptio, CMP (Consent Management Platform) reconnue à l’international, pour intégrer la gestion du consentement directement au cœur de sa solution de landing pages. Ce partenariat stratégique permettra aux [...]
CyberImpact and Axeptio Join Forces to Drive Compliant, High-Performance Digital Marketing in Canada
The Québec-based email marketing specialist CyberImpact has partnered with Axeptio, aglobally recognised Consent Management Platform (CMP), to embed consent managementdirectly within its landing page solution. This strategic alliance will enable Canadian businesses to activate tracking, targeting, andadvanced marketing automation, legally while [...]
DoubleVerify Expands Global Measurement Capabilities to Include Microsoft Advertising’s Proprietary Inventory and Data
DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the expansion of its integration with Microsoft Advertising to include additional measurement coverage for Audience ads across Microsoft properties and publisher partners, [...]
StackAdapt Launches AI-Driven Martech Suite for Unified Data & Marketing
StackAdapt, the leading technology company in advertising and marketing, today (15th October, 2025) announced the general availability (GA) of its martech suite, marking a major milestone in the company’s evolution from a programmatic platform to a full-funnel integrated marketing solution. Now [...]
Audible & Readpeak Join Forces With a Plug-In Automated AI Solution Set to Change the Premium Native Marketplace
Whilst native advertising has diminished in quality in the last 5 years and has been used traditionally for lower funnel conversion only strategies, Readpeak excels in the mid-funnel where customers are in the explorational and consideration phases of the purchase [...]
Readpeak Turbo Charges Leadership Team with Top Talent from Pinterest, Hearst, & The Trade Desk
Readpeak, the leading programmatic native advertising platform, trusted by brands including IKEA, BMW, and Bosch, has announced three senior appointments as it continues its rapid growth across Europe. Thomas Bailly joins as head of international growth, Helena Murphy as business lead [...]
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