ExchangeWire PressBox
Articles by ExchangeWire
Mobupps & Apptica Launch the "US Holiday Season Growth Playbook 2025"
Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market intelligence platform, has released the "US Holiday Season Growth Playbook 2025". The holiday season in the United States [...]
GeoEdge & ScreenCore Elevate Ad Quality to Power a Trusted, High-Performance Marketplace
GeoEdge, the global leader in ad quality and malvertising prevention, has partnered with Screencore to strengthen marketplace performance through secure, high-impact ad experiences. The collaboration enhances malware protection and upholds creative integrity, establishing a more reliable supply path. By integrating GeoEdge’s [...]
Taboola: Strictly Remains UK’s Favourite TV Show Despite Celebrity Traitors’ Popularity
The debut season of Celebrity Traitors may have caught the nation’s imagination, but old favourite Strictly Come Dancing remains the UK’s most read-about reality TV programme, according to data from Taboola. Over the past three months, articles about Strictly Come Dancing [...]
Adtelligent Recognised as a 2025 Inc. Power Partner Award Winner
Adtelligent, a global advertising technology company offering ad serving solutions for media partners, has been named an Inc. Power Partner for 2025. The Inc. Power Partner Awards celebrate companies whose products and services power growth, streamline operations, and help their clients [...]
Publishers Accelerate Video Growth Amid AI Search Disruption: Vertical Video & Creator Syndication Drive Record Revenue Gains
VideoElephant’s October 2025 Rewind Report reveals a transformative surge in licensed and monetised video content usage among top global publishers, as AI-driven search reshapes digital media distribution. Key findings from VideoElephant’s data—capturing usage across major clients including MSN, Gannett, News Corp Australia, and [...]
Anonymised & Bytek Partnership Enables Secure First-Party Data Activation for Expanded Customer Reach
Anonymised and Bytek today (11th November 2025) announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data. Prediction and detection algorithms are at the core of the Bytek Prediction Platform, the prediction [...]
Pioneering First-Party Data Software Company, AUDIENCES, Raises £2.1 million to Accelerate Market Growth
AUDIENCES, the UK-founded software company pioneering first-party data activation for brands and data-owners has secured £2.1 million in funding to accelerate its go-to-market strategy. The main investor in this oversubscribed round is FirstPartyCapital (FPC), the leading investor at the heart of the ad [...]
Chalice Expands EMEA Leadership with Michelle Preusch, Morys Ireland & Alex Wu Navarro
Chalice AI, the custom AI media decisioning platform, today (11th November 2025) announced three senior appointments to its EMEA team. Michelle Preusch joins as VP, sales EMEA from Epsilon, where she spent nine years leading client partnerships and commerce. Morys [...]
BRAVE Integrates Roqad to Enhance Privacy-First Identity & Auction
BRAVE, the radically human supply-side platform (SSP), today (10th November 2025) announced a new integration with Roqad, a global leader in privacy-first identity solutions used by leading platforms to connect cross-device audiences while maintaining compliance. This collaboration strengthens BRAVE’s ability [...]
Popular Tradertalks
Latest Posts
-
Digest: Oracle Co-Founder Backs Paramount’s Hostile Bid for Warner Bros Discovery; Instacart Terminates AI Price Tests -
Digest: Google Sues Web Scraping Company; ByteDance Boosts Benefits Amid AI Talent War; FaceBook Tests Free Link Limit for Businesses -
TikTok to Remain Active in USA; ChatGPT Hits Mobile Milestone -
The Stack: Digital Habits Deepen -
Plotting the Future of the Open Web in 2026
Follow ExchangeWire