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MarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global Advertisers
MarkApp, a global contextual advertising platform across CTV, mobile app, and web environments, has announced a strategic partnership with NetCom TV, a premium virtual MVPD and FAST platform offering authenticated, high-income audiences and scalable connected TV ad inventory. This partnership enables [...]
Kevel Partners with Leading American Discount Retailer to Power its Retail Media Network Technology
Kevel, the API-first ad serving company, is proud to announce its partnership with Dollar General, one of America's fastest-growing retailers, to power the technology behind their retail media network. This collaboration marks a significant step in Dollar General's commitment to [...]
Clinch Launches LinkedIn Ads Integration to Boost B2B Marketing
Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (May 20th, 2025) announced an integration of LinkedIn’s Marketing API. This new integration enables advertisers to seamlessly author and preview LinkedIn ads, sync campaigns, and [...]
LightBoxTV & Circana Partner to Transform TV Ads with Purchase-Based Consumer Insights
LightBoxTV, a leading TV advertising planning and workflow management platform, today (May 20th, 2025) announced a strategic integration with Circana, a leading advisor on consumer behaviour and market intelligence. This partnership is set to redefine how media buyers optimise TV [...]
Ad Tech Powerhouse Marc Bearman Joins Mistplay to Steer Future Rewarded Advertising Innovation
Mistplay, the pioneer of play-and-earn in the rewarded ad space, today (May 20th, 2025) announced the addition of Marc Bearman as general manager for new ad tech products. With over a decade of experience shaping the ad tech industry, Marc [...]
Equativ Strengthens Sustainability Commitment with Global Ban on MFA Sites
Equativ, the leading independent media platform, announced at the Jounce SPO Summit in NYC that it has blocked all made-for-advertising (MFA) inventory across its global exchange, including both Equativ and Sharethrough platforms. The move is one facet of the company’s [...]
Extime JCDecaux Airport & Displayce Show How Airport Live Triggering Boosts Contextual DOOH Campaigns in Airports
Extime JCDecaux Airport, offering advertisers and agencies high-quality, tailor-made media solutions at Paris Aéroport, and Displayce, the pioneering out-of-home (OOH) technology suite specialist, share the first results of their exclusive targeting solution, Airport Live Triggering. Six months after its launch, [...]
59A Expands its Advisory Board with the Appointment of Gerry D'Angelo
59A, a leading media technology company specialising in the creation, management, and continuous evolution of custom algorithms is excited to welcome Gerry D'Angelo to its advisory board team, strengthening our commitment to drive business outcomes for advertisers using advanced data [...]
Kargo Achieves Official CarbonNeutral® Certification, Reflecting a Global Commitment to Sustainability
Kargo, the leading creative optimisation platform, has officially become one of the first ad tech agencies to be certified CarbonNeutral® after a year-long process. This marks a significant milestone in the company’s global sustainability journey - one rooted in accountability, [...]
Spyrosoft Group Launches New Ad Tech & Martech Development Company
Spyrosoft Group, a leading consulting and software development company, is proud to announce the launch of Spyrosoft Ad tech, a new entity focused on building custom advertising and marketing software. Spyrosoft Ad tech will specialise in designing and building advanced advertising [...]
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