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• Covatic Supercharges Contextual Targeting with Full Support for IAB Content Taxonomy Audiences

  2 months ago News

  

  Covatic, the leading provider of privacy-first audience solutions, today (12th June, 2025) announced a significant enhancement to its platform with the introduction of full support for IAB Content Audiences. This update enables publishers, advertisers, and marketers to harness contextual targeting [...]

  AudienceContentPrivacyTargeting

• Adform Accelerates Digital-Out-of-Home Growth as First Global Omnichannel DSP to Launch Visual Planning Interface

  2 months ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, today (12th June, 2025) announces the launch of its new digital-out-of-home (DOOH) planner within Adform FLOW.  The tool will initially roll out across 15 markets and unify DOOH [...]

  DOOHDSPOmnichannelProduct Launch

• Taboola Unveils DeeperDive, a Gen AI Answer Engine Built for the Open Web

  2 months ago News

  

  Taboola today (12th June, 2025) announced DeeperDive, an industry-first Gen AI answer engine designed to live directly on publisher websites and leverage their own content. DeeperDive connects readers with diverse, specialised stories from trusted sources about topics they care about, [...]

  ContextOpen WebPublisher

• DoubleVerify Launches DV Authentic AdVantage

  2 months ago News

  

  DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, have announced the launch of the DV Authentic AdVantageTM, a first-of-its-kind solution that combines DV’s trusted media quality controls with DV Scibids AITM to [...]

  OptimisationProduct LaunchVideo

• Displayce & Happydemics Unveil New White Paper on DOOH Effectiveness

  2 months ago News

  

  Displayce, the pioneering specialist technology suite for out-of-home (OOH) advertising, has partnered with Happydemics, leader in advertising effectiveness measurement, to release a new white paper: From Glance to Growth – How Programmatic DOOH Converts Attention into Action.  This report explores how [...]

  DOOHOOHProgrammaticResearch

• NumberEight & Katz Digital Partner to Scale Podcast Advertising with AI-Powered Lookalike Targeting

  2 months ago News

  

  NumberEight, the leading ID-less audience intelligence company, today (12th June, 2025) announced a strategic partnership with Katz Digital, one of the most influential media sales organisations in the US. Known for its deep roots in audio and expansive cross-platform reach, Katz [...]

  AIMediaPartnershipPodcast

• Blis Launches Blis AI — New Media Planning Tool Delivers Smarter Audiences in Seconds

  2 months ago News

  

  Blis, the leading provider of advertising solutions that drive real-world outcomes, today (12th June, 2025) announced the launch of Blis AI, a new AI-powered planning tool that seamlessly turns a brief into qualified audiences ready for omnichannel activation – without [...]

  AudienceMarketerProduct Launch

• Multilocal Backs the Future of Ad Tech with Strategic Investment in FirstPartyCapital

  2 months ago News

  

  Multilocal, a global technology company and pioneer in audience curation, has announced a strategic investment in FirstPartyCapital’s (FPC) start-up fund to fuel advertising innovation globally.  Established to offer a launchpad for emerging businesses in the ad tech, martech, and digital media [...]

  Ad TechInvestmentProgrammatic

• Azerion Promotes Dean Nagib to UK Country Manager

  2 months ago News

  

  Omnichannel advertising platform Azerion has promoted Dean Nagib to UK country manager. With 18 years of experience in the media, advertising, and technology sectors, Nagib has headed up commercial and sales teams at companies including Cedara, MiQ, Oath, and AOL. Since [...]

  AppointmentOmnichannel

• Clinch Expands Support of Creative Planning & Activation to Amazon Sponsored Ads

  2 months ago News

  

  Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, announced today (11th June, 2025) the support of Amazon Sponsored Ads. Building on Clinch’s existing global certification with Amazon DSP, advertisers can now seamlessly manage creative [...]

  AmazonCreativeCustomer Experience