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ArcSpan Raises $5.2M to Accelerate Publisher Audience Data Monetisation with AI, Identity and Quality Curation Tools
ArcSpan, the leading publisher-first audience monetisation platform, today announced it has raised USD$5.2m (£3.4m) in a Seed Extension round. The capital will support ArcSpan's mission to help digital publishers maximise revenue by transforming first-party data into high-performance, advertiser-ready audience and curation solutions. The funding round, [...]
Pentaleap and Teads Partner to Break New Ground in Programmatic Retail Media
Pentaleap Inc., a leader in retail media technology, and Teads (NASDAQ: TEAD), the omnichannel outcomes platform for the open internet, today announced a new-to-market partnership delivering a real-time bidding (RTB) integration for retailers' onsite Sponsored Product Ads (SPAs). This industry-first [...]
DoubleVerify’s 9th Global Insights Report Reveals Shifting Media Quality and Performance Trends
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released its 2025 Global Insights: EMEA Report, spotlighting key advertising trends and media quality benchmarks. The report draws on over one trillion impressions [...]
Müller FRijj & Overwolf Declare ‘Winning Is Overrated’ with Challenges Across Top Games
Müller FRijj, the iconic ready-to-drink milkshake brand, has launched a major gaming campaign across the UK, in collaboration with world-leading gaming adtech platform, Overwolf Ads. The activation marks an extension of Müller FRijj’s recent integrated campaign, ‘Just feel the URjj’, building [...]
Axeptio Expands European Presence with the Acquisition of CookieCode in the Netherlands
Axeptio, a global leader in consent management solutions, has announced the acquisition of CookieCode, a Dutch platform known for its strong network of agency partners across Northern Europe. This marks a major step in Axeptio’s international growth, following the recent [...]
EX.CO’s Agentic AI Taxonomy Solution Empowers Publishers to Transform Video Archives into Revenue-Ready Assets
EX.CO, the machine learning video technology platform powering successful video strategies for the world’s leading media groups, today announced the launch of a powerful new agentic AI taxonomy feature. This breakthrough solution enables publishers to automatically categorise their video content [...]
Ogury Earns SBTi Validation for Science-Based Emissions Reduction Targets
Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today announced that the Science Based Targets initiative (SBTi) has officially approved its near-term, long-term, and net-zero emissions reduction goals. This milestone confirms that Ogury’s targets [...]
Ogury ottiene la validazione SBTi per gli obiettivi di riduzione delle emissioni basati su criteri scientifici
Ogury, leader nelle soluzioni pubblicitarie alimentate da dati esclusivi e fondate sul rispetto della privacy, annuncia oggi che la Science Based Targets initiative (SBTi) ha ufficialmente approvato i suoi obiettivi di riduzione delle emissioni a breve e lungo termine e il raggiungimento delle emissioni [...]
Mantis Partners with PubMatic to Scale AI-Powered Contextual Targeting
Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, today (23 July, 2025) announced a strategic partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. The collaboration enables Mantis’s curated [...]
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when creative relevance is ignored. This finding emerged through GumGum’s enhanced Mindset Graph and underscores [...]
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