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adWMG Launches a Self-Service Monetisation Platform for Web Publishers
adWMG announces the launch of a new self-service monetisation platform designed to give web publishers full control over the creation, setup, and deployment of advertising formats without the need for manager involvement or technical back-and-forth. The platform is part of [...]
MM Creative Agency optimise la gestion du consentement de ses clients aux Pays-Bas avec Axeptio
Axeptio, plateforme de gestion du consentement (CMP) internationale, accompagne MM Creative Agency, agence digitale basée aux Pays-Bas, dans l’optimisation de la collecte de consentement pour ses clients. Pour répondre aux enjeux de privacy de ses clients sans alourdir leurs parcours digitaux, [...]
EQ Dry & Teads Redefine Diaper Marketing with a Campaign That Wins Hearts & Attention
In a category where brand loyalty is often built on emotion as much as efficacy, EQ Dry found a way to connect deeply with modern parents — through empathy, storytelling, and attention-driven media. Partnering with Teads, the omnichannel outcomes platform, [...]
Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A to Drive North American Expansion
59A has been operating in the USA for 3 years, but Jon and Danny will now provide in-market support to deliver its custom algorithm service to more USA clients. Commenting on his appointment, Nash said: "I’m honoured to step into the [...]
Bedrock Platform Closes Seed Extension Round Led by FirstPartyCapital, with Aperiam Ventures Joining as Co-Investor
Bedrock Platform today (19th February, 2026) announced the successful close of its seed extension funding round, led by London-based First Party Capital, with NY-based Aperiam Ventures joining as a co-investor. The round brings additional strategic capital and deep ad tech [...]
MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio
Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent collection for its clients. To address its clients’ privacy challenges without adding friction to their digital journeys, the agency recently [...]
Hershey’s "The Real Gold" Crowned The Most Emotionally Engaging Ad of the 2026 Winter Games
Hershey’s "The Real Gold" is the most emotionally engaging ad of the 2026 Winter Games. That’s according to new data from creative intelligence platform DAIVID, which found the chocolate brand’s first major ad campaign since 2018 generated the strongest positive emotional [...]
Adtelligent Group Invests Majority Stake in AdSales to Expand Social & Messenger Advertising
Adtelligent Group has acquired a majority stake in AdSales, strengthening its demand-side platform (DSP) capabilities and accelerating its expansion into social and messenger advertising environments, including Telegram and Meta platforms. The investment supports Adtelligent’s strategy to offer advertisers unified access to [...]
Limelight Inc.’s Annual Report Charts Ad Networks’ Move from Aggregation to Curation
Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks, Digital Publishing and AdTech 2026, delves into how successful ad networks are shifting from aggregation to curation - doubling down on quality, relevance, transparency, and targeting sophistication - [...]
Audion Launches First AI Agent Built to Deliver Tangible Outcomes in Digital Audio Advertising
Audion, a global digital audio specialist, has launched 'Audion AI', the first artificial intelligence (AI) solution designed to deliver outcome-driven audio advertising campaigns that maximise brand performance. Audion AI addresses key challenges facing audio advertising: the highly fragmented environment in which [...]
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