Shirley Marschall

Articles by Shirley

• AI: Are Humans Just 'In the Loop'?

  2 days ago News

  

  In her weekly column, Shirley Marschall looks at how humans have positioned themselves in the AI era - and asks why we’ve become the 'error-prone machines’...

  AIPeople

• Ad Tech Innovation, or the Cat and the Laser Pointer

  1 week ago News

  

  In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The following story is based on true events. [...]

  Ad TechAgentic AIAIArtificial IntelligenceAttentionIndustry InfrastructureSlop

• The Transparency Gap: Blame the Game (and the Players)

  2 weeks ago News

  

  In her latest column, Shirley Marschall looks at why there’s a huge gap between what the industry says it wants, and what it chooses to pay for…

  Ad TechTransparencyWalled Gardens

• Agentic Ad Tech: Writing the Rules

  3 weeks ago News

  

  Shirley Marschall is back, and in this week's column she's looking at the role of agentic ad tech, AI and the need to look beyond the hype...

  Ad TechAddressabilityAgentic AIAIArtificial Intelligence

• DSP Wars: Walled Gardens Don’t Need to Win, They Just Need to Be Cheap

  1 month ago News

  

  Shirley Marschall draws up the battle lines as Amazon, Google, and The Trade Desk prepare to enter DSP combat…

  AmazonDSPGoogleWalled Gardens

• Predictions 2026–2030: The Good, The Bad, and the Made-Up

  1 month ago News

  

  In her latest column, Shirley Marschall kicks-off Q4 with her own take on annual end of year predictions...

  Ad FraudCTVDisplayFraudMartechPodcastPredictions

• AI, Slop, and the Split Future of Digital

  2 months ago News

  

  Shirley Marschall turns her attention to the digital future, and why AI slop is set to be the star (?) of the show...

  Ad BlockingAd SpendAd TechAdvertisingAgencyAgentic AIAIAugmented RealityBig TechGen ZSlop

• Decoding ALPHABET, One Letter At a Time

  2 months ago News

  

  In her latest column, Shirley Matschall takes aim at Google's umbrella company, acrostic style... Once the U.S. District Court ruled that Google didn’t have to sell its browser, it was only a matter of time before Gemini landed in Chrome. No [...]

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• The Open Web: Dead, Alive, or Just Complicated?

  2 months ago News

  

  In her latest column for ExchangeWire, Shirley Marschall discusses whether rumours of the death of the open web have been greatly exaggerated, or whether the prevailing tides can indeed be turned. Google kills* the open web. Amazon kills* The Trade Desk, which [...]

  AIDisplayOpen Web

• Brand Safety: When Ad Dollars Fear Headlines, Not Harm

  2 months ago News

  

  In this column for ExchangeWire, Shirley Marschall grapples with the brand safety quandary, and how AI technology could be leading the industry down the path of weaponised addiction. We need to talk about brand safety. No, we actually need to rethink [...]

  AIBrand SafetyDigital