Shirley Marschall
Articles by Shirley
Q4, AI, and the Most Wonderful Time of the Year
In her latest column for ExchangeWire, Shirley Marschall pours a pumpkin spice latte and muses what Q4 has in store for the ad tech industry.
Advertising’s Gen Z Obsession Misses the Bigger Picture
Shirley Marschall explores advertisers' obsession with Gen Z, and why they'd be wise to cast a wider net. Are you over 28? If so, sorry to break it to you but you’re no longer relevant. Actually, according to the ad world, you [...]
Mind the Funnel: When Advertisers Are the Conversion
In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack.
The Slop Web: Welcome to the AI-Generated Ghost Town
Our columnist, Shirley Marschall, is back, and this week she’s taking on the rise of ‘slop’ and looking at why AI is the Ozempic of the media…
Blame Insurance: Why Big Names Keep Winning in Ad Tech
In her latest musings for ExchangeWire, Shirley Marschall dives into the pitfalls of playing it safe and choosing the incumbent behemoths, over smaller yet better alternatives. There’s a pattern in ad tech. No, not a technical one. Nope, this is not [...]
You Do You. AI Will Do the Rest.
In her latest for ExchangeWire, columnist Shirley Marschall takes a look at why generative AI is flipping the script on advertising power… The digital ecosystem was built on a fundamental assumption: that marketers held the power. They owned the message, the [...]
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