Shirley Marschall
Articles by Shirley
Ad Fraud, an Elephant’s Grudge, and a Milchmädchenrechnung
Ad fraud: a problem that advertisers constantly, conveniently forget about. Why is nothing changing? Our columnist Shirley Marschall takes a look…
Ads in Chats: Your AI BFF Just Got a Sales Job
They said it would never happen, but of course it was always going to - ads are coming to ChatGPT. Shirley Marschall takes a look at this little bit of history repeating...
Agentic Ad Tech Confusion: Revolution or Evolution?
This week Shirley breaks down the forefront of Agentic ad tech - and asks if this is really as groundbreaking as it seems…
Why AI Needs a More Vanilla 2026...
Shirley Marschall takes in everything that occured in the world of AI and ad tech in 2026, and concludes that we might really need a break...
Agentic Shopping, Wall-E, and What Women Want...
In this week's column, Shirley Marschall looks at the agentic AI 'solve' for shopping, and the danger of losing some of the purchase journey's moments of magic...
You’ve Got Mail… and it's Filled with Ads!
In her weekly column, Shirley Marschall takes on 'the Swiss Army Knife of communication': email...
AI, Ad Blockers, and the Publisher’s Short End of the Stick
In this week's column, Shirley Marschall looks at the history of ad blocking, and why the user loses, and the publisher loses twice...
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