Shirley Marschall
Articles by Shirley
The Five-Minute Internet (Estimated Reading Time: Five Minutes)
This week, Shirley’s column looks at the digital world’s obsession with speed, and how time became the internet's most aggressively optimised metric...
Smart Glasses: Data, Privacy and Pineapple on Pizza
This week Shirley Marschall is looking at the rise of smart glasses, and what the ad industry makes of this new wearable tech... Things that don’t mix well: water and oil. Pizza and pineapple. Mentos and cola. Red wine and a [...]
Is CTV Really Advertising's Premium Pasture?
Shirley Marschall is back - this week she's looking at why CTV reminds her of a joke about a cow...
Life, Ads and Planet Google...
Google's earning are out. In her weekly column, Shirley Marschall takes a look at the tech behemoth's power, and tells us what exactly an eiergelende wollmilchsau is...
Ad Fraud, an Elephant’s Grudge, and a Milchmädchenrechnung
Ad fraud: a problem that advertisers constantly, conveniently forget about. Why is nothing changing? Our columnist Shirley Marschall takes a look…
Ads in Chats: Your AI BFF Just Got a Sales Job
They said it would never happen, but of course it was always going to - ads are coming to ChatGPT. Shirley Marschall takes a look at this little bit of history repeating...
Agentic Ad Tech Confusion: Revolution or Evolution?
This week Shirley breaks down the forefront of Agentic ad tech - and asks if this is really as groundbreaking as it seems…
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