Shirley Marschall

Articles by Shirley

• Agentic Shopping, Wall-E, and What Women Want...

  2 days ago News

  

  In this week's column, Shirley Marschall looks at the agentic AI 'solve' for shopping, and the danger of losing some of the purchase journey's moments of magic...

  Agentic AIAmazonecommerce

• You’ve Got Mail… and it's Filled with Ads!

  1 week ago News

  

  In her weekly column, Shirley Marschall takes on 'the Swiss Army Knife of communication': email...

  Ad TechAdvertisingEmail

• AI, Ad Blockers, and the Publisher’s Short End of the Stick

  2 weeks ago News

  

  In this week's column, Shirley Marschall looks at the history of ad blocking, and why the user loses, and the publisher loses twice...

  Ad BlockingAIPublisherTracking

• AI: Are Humans Just 'In the Loop'?

  3 weeks ago News

  

  In her weekly column, Shirley Marschall looks at how humans have positioned themselves in the AI era - and asks why we’ve become the 'error-prone machines’...

  AIPeople

• Ad Tech Innovation, or the Cat and the Laser Pointer

  1 month ago News

  

  In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The following story is based on true events. [...]

  Ad TechAgentic AIAIArtificial IntelligenceAttentionIndustry InfrastructureSlop

• The Transparency Gap: Blame the Game (and the Players)

  1 month ago News

  

  In her latest column, Shirley Marschall looks at why there’s a huge gap between what the industry says it wants, and what it chooses to pay for…

  Ad TechTransparencyWalled Gardens

• Agentic Ad Tech: Writing the Rules

  1 month ago News

  

  Shirley Marschall is back, and in this week's column she's looking at the role of agentic ad tech, AI and the need to look beyond the hype...

  Ad TechAddressabilityAgentic AIAIArtificial Intelligence

• DSP Wars: Walled Gardens Don’t Need to Win, They Just Need to Be Cheap

  2 months ago News

  

  Shirley Marschall draws up the battle lines as Amazon, Google, and The Trade Desk prepare to enter DSP combat…

  AmazonDSPGoogleWalled Gardens

• Predictions 2026–2030: The Good, The Bad, and the Made-Up

  2 months ago News

  

  In her latest column, Shirley Marschall kicks-off Q4 with her own take on annual end of year predictions...

  Ad FraudCTVDisplayFraudMartechPodcastPredictions

• AI, Slop, and the Split Future of Digital

  2 months ago News

  

  Shirley Marschall turns her attention to the digital future, and why AI slop is set to be the star (?) of the show...

  Ad BlockingAd SpendAd TechAdvertisingAgencyAgentic AIAIAugmented RealityBig TechGen ZSlop