Shirley Marschall
Articles by Shirley
Why AI Needs a More Vanilla 2026...
Shirley Marschall takes in everything that occured in the world of AI and ad tech in 2026, and concludes that we might really need a break...
Agentic Shopping, Wall-E, and What Women Want...
In this week's column, Shirley Marschall looks at the agentic AI 'solve' for shopping, and the danger of losing some of the purchase journey's moments of magic...
You’ve Got Mail… and it's Filled with Ads!
In her weekly column, Shirley Marschall takes on 'the Swiss Army Knife of communication': email...
AI, Ad Blockers, and the Publisher’s Short End of the Stick
In this week's column, Shirley Marschall looks at the history of ad blocking, and why the user loses, and the publisher loses twice...
Ad Tech Innovation, or the Cat and the Laser Pointer
In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The following story is based on true events. [...]
Ad TechAgentic AIAIArtificial IntelligenceAttentionIndustry InfrastructureSlop
The Transparency Gap: Blame the Game (and the Players)
In her latest column, Shirley Marschall looks at why there’s a huge gap between what the industry says it wants, and what it chooses to pay for…
Agentic Ad Tech: Writing the Rules
Shirley Marschall is back, and in this week's column she's looking at the role of agentic ad tech, AI and the need to look beyond the hype...
DSP Wars: Walled Gardens Don’t Need to Win, They Just Need to Be Cheap
Shirley Marschall draws up the battle lines as Amazon, Google, and The Trade Desk prepare to enter DSP combat…
Popular Tradertalks
Latest Posts
-
Year in Review 2025: Consolidation, Chaos, and Cookies -
Digest: Oracle Co-Founder Backs Paramount’s Hostile Bid for Warner Bros Discovery; Instacart Terminates AI Price Tests -
Digest: Google Sues Web Scraping Company; ByteDance Boosts Benefits Amid AI Talent War; FaceBook Tests Free Link Limit for Businesses -
TikTok to Remain Active in USA; ChatGPT Hits Mobile Milestone -
The Stack: Digital Habits Deepen
Follow ExchangeWire