Shirley Marschall

Articles by Shirley

• Ads in Chats: Your AI BFF Just Got a Sales Job

  15 hours ago News

  

  They said it would never happen, but of course it was always going to - ads are coming to ChatGPT. Shirley Marschall takes a look at this little bit of history repeating...

  AdvertisingChatGPTOpenAISearch

• Agentic Ad Tech Confusion: Revolution or Evolution?

  1 week ago News

  

  This week Shirley breaks down the forefront of Agentic ad tech - and asks if this is really as groundbreaking as it seems…

  Ad TechAgentic AI

• Advertising Strategy: The Dog and the Fridge Door

  2 weeks ago News

  

  Shirley Marschall looks at ad frequency, quality and why advertising strategies need to recreate the magic moment a dog hears a fridge door...

  AttentionAudienceBrands

• Ad Tech’s New Year’s Resolutions for 2026

  3 weeks ago News

  

  What better way to start the year than have Shirley Marschall prescribe some goals for the ad tech industry...

  Ad TechAIArtificial IntelligenceAttentionContentContext

• Why AI Needs a More Vanilla 2026...

  1 month ago News

  

  Shirley Marschall takes in everything that occured in the world of AI and ad tech in 2026, and concludes that we might really need a break...

  Ad TechAgentic AIAIGenerative AIOpenAIRetail

• Agentic Shopping, Wall-E, and What Women Want...

  1 month ago News

  

  In this week's column, Shirley Marschall looks at the agentic AI 'solve' for shopping, and the danger of losing some of the purchase journey's moments of magic...

  Agentic AIAmazonecommerce

• You’ve Got Mail… and it's Filled with Ads!

  2 months ago News

  

  In her weekly column, Shirley Marschall takes on 'the Swiss Army Knife of communication': email...

  Ad TechAdvertisingEmail

• AI, Ad Blockers, and the Publisher’s Short End of the Stick

  2 months ago News

  

  In this week's column, Shirley Marschall looks at the history of ad blocking, and why the user loses, and the publisher loses twice...

  Ad BlockingAIPublisherTracking

• AI: Are Humans Just 'In the Loop'?

  2 months ago News

  

  In her weekly column, Shirley Marschall looks at how humans have positioned themselves in the AI era - and asks why we’ve become the 'error-prone machines’...

  AIPeople

• Ad Tech Innovation, or the Cat and the Laser Pointer

  2 months ago News

  

  In this week's column, Shirley Marschall looks at ad tech's addiction to shiny new things, how the industry loves a new distraction, and why every year has to be 'the year of...' something... The following story is based on true events. [...]

  Ad TechAgentic AIAIArtificial IntelligenceAttentionIndustry InfrastructureSlop