Shirley Marschall

Articles by Shirley

• Agentic Ad Tech: Writing the Rules

  3 days ago News

  

  Shirley Marschall is back, and in this week's column she's looking at the role of agentic ad tech, AI and the need to look beyond the hype...

  Ad TechAddressabilityAgentic AIAIArtificial Intelligence

• DSP Wars: Walled Gardens Don’t Need to Win, They Just Need to Be Cheap

  2 weeks ago News

  

  Shirley Marschall draws up the battle lines as Amazon, Google, and The Trade Desk prepare to enter DSP combat…

  AmazonDSPGoogleWalled Gardens

• Predictions 2026–2030: The Good, The Bad, and the Made-Up

  3 weeks ago News

  

  In her latest column, Shirley Marschall kicks-off Q4 with her own take on annual end of year predictions...

  Ad FraudCTVDisplayFraudMartechPodcastPredictions

• AI, Slop, and the Split Future of Digital

  1 month ago News

  

  Shirley Marschall turns her attention to the digital future, and why AI slop is set to be the star (?) of the show...

  Ad BlockingAd SpendAd TechAdvertisingAgencyAgentic AIAIAugmented RealityBig TechGen ZSlop

• Decoding ALPHABET, One Letter At a Time

  1 month ago News

  

  In her latest column, Shirley Matschall takes aim at Google's umbrella company, acrostic style... Once the U.S. District Court ruled that Google didn’t have to sell its browser, it was only a matter of time before Gemini landed in Chrome. No [...]

  Ad FraudAd SpendAd TechAIGoogleLegal

• The Open Web: Dead, Alive, or Just Complicated?

  2 months ago News

  

  In her latest column for ExchangeWire, Shirley Marschall discusses whether rumours of the death of the open web have been greatly exaggerated, or whether the prevailing tides can indeed be turned. Google kills* the open web. Amazon kills* The Trade Desk, which [...]

  AIDisplayOpen Web

• Brand Safety: When Ad Dollars Fear Headlines, Not Harm

  2 months ago News

  

  In this column for ExchangeWire, Shirley Marschall grapples with the brand safety quandary, and how AI technology could be leading the industry down the path of weaponised addiction. We need to talk about brand safety. No, we actually need to rethink [...]

  AIBrand SafetyDigital

• Me, Myself, and (A)I: Voice, Attention, and the Sonic Ad Economy

  2 months ago News

  

  In her latest ExchangeWire column, Shirley Marschall charts the evolution of audio from ringtones from a loud blue frog, to a potential future of algorithmically curated AI assistants. Sound is an interesting creature, trapped somewhere between “avoid at all costs” and [...]

  AIAudio

• Q4, AI, and the Most Wonderful Time of the Year

  2 months ago News

  

  In her latest column for ExchangeWire, Shirley Marschall pours a pumpkin spice latte and muses what Q4 has in store for the ad tech industry.

  Ad TechAIMedia SpendPredictions

• From ‘Hi [Name]’ to AI: Has Targeting Crossed the Line?

  2 months ago News

  

  In her latest column, Shirley Marschall takes a look at the rise of AI as a targeting tool, and intelligence-grade analytics...

  DataTargeting