Shirley Marschall

Articles by Shirley

• AI in Ad Tech: Promise, Hype, or Just Another Cash Grab?

  5 months ago News

  

  Is AI in ad tech really all it's being promoted to be? Shirley Marschall takes a look... AI is being sold as the ultimate solution to ad tech’s biggest challenges. Privacy? Solved. Fraud? Eliminated. Performance? Optimised. Fragmentation? Gone. But what happens when [...]

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