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Novatiq's Tanya Field on Targeting in the Newly Anonymous Web
In the latest episode of TraderTalk TV, ExchangeWire CEO Ciaran O'Kane talks to Tanya Field, co-founder and CPO at Novatiq, about targeted advertising in the newly anonymous web. In this session, Field discusses: - How publishers and buyers can make the most [...]
The MadTech Webcast: Privacy Trends in Media and Publishing
On this episode of The MadTech Webcast, Ciaran O'Kane, CEO at ExchangeWire, is joined by Zachary Faruque, marketing solutions engineer at OneTrust, to discuss privacy trends in media and publishing, and the evolution of user consent in ad monetisation. In this [...]
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The Evolution of Programmatic in JAPAC, with Andy Tu
In the latest MadTech Webcast, Ciaran O’Kane, ExchangeWire CEO, was joined by Andrew Tu, APAC managing director, OpenX, to discuss the state of programmatic in JAPAC, following research carried out by ExchangeWire, in association with OpenX, delving into the drivers [...]
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Heineken, Gousto & The Trade Desk: How to Adapt Marketing Strategies in 2020
In the latest MadTech Webcast, ExchangeWire's Lindsay Rowntree was joined by Philippa Snare, The Trade Desk; Ron Amram, Heineken and Tom Wallis, Gousto, to discuss how marketers can adapt their strategies during this unprecedented times. The session covered: - The importance for [...]
The MadTech WebCast: Nate Woodman on the Quandary of Identity in a Privacy-First World
Make sure you catch the third episode of the MadTech WebCast from ExchangeWire, where Nate Woodman and Ciaran O'Kane share their thoughts on identity, one of the industry's top priorities in 2020. With first-party data environments soon to become the norm, will it [...]
The MadTech Webcast: Tom Simpson on APAC Ad Tech
Don't miss the second webcast from ExchangeWire, keeping you in the know during these unprecedented times. In this week's MadTech Webcast, ExchangeWire's Ciaran O'Kane chats with AdColony APAC's Tom Simpson about how the industry is responding to the ongoing pandemic. During this [...]
Semasio's Anna Schenk on Unified Semantic Targeting
On ExchangeWire's first ever virtual TraderTalk TV episode, Lindsay Rowntree, head of content, speaks with Anna Schenk, managing director EMEA at Semasio, to discuss unified semantic targeting. In this episode Schenk discusses: - Industry uncertainty around third-party data - The contextual targeting renaissance - [...]
The MadTech Webcast: Jay MacDonald on The Future of Ad Tech M&A
On the very first episode of The MadTech Webcast, ExchangeWire CEO Ciaran O'Kane is joined by Jay MacDonald, CEO/Managing Advisor at Digital Capital Advisors, LLC, to discuss the big issues facing MadTech as we endure one of the most volatile [...]
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