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The MadTech Webcast: 9 Wild Predictions for 2021
What would you normally be doing at this time of year? In any other year, you'd have started the week in London for ATS and finished it in Cologne at DMEXCO. Since we weren't able to do either (DMEXCO may have gone [...]
Highlights from 10 Years of ATS London
Next week would have marked the annual biggest week in ad tech; kicking off with a trip to the BFI Southbank, for ATS London; a day packed full of insightful content from our industry's greatest, before going by plane, train, [...]
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A Gift from ExchangeWire: The Wires 2020 Blooper Reel
This year, for reasons which remain obvious, ExchangeWire were sadly unable to hold live awards ceremonies for The Wires APAC and The Wires Global. Instead, the team worked with the esteemed judging panels across both awards programmes, as well as all [...]
The Wires Global 2020: The Winners
Today [10 December] ExchangeWire announced the winners of its fourth annual awards programme, The Wires Global. Since launching The Wires, ExchangeWire has been honoured to reward the best work and innovation coming out of the ad tech industry, even more [...]
The Wires APAC 2020: The Winners
Today [9 December] ExchangeWire announced the winners of its second annual awards programme, The Wires, for the APAC region. Since launching The Wires APAC it has been an honour to be able to reward the best work and industry innovation [...]
SilverBullet's Umberto Torrielli on Contextual Targeting and First-Party Data
In this episode of TraderTalkTV, ExchangeWire's head of content, Lindsay Rowntree, is joined by Silverbullet's co-founder and chief strategy officer, Umberto Torrielli, to discuss how contextual intelligence, fuelled by first-party data, is the future. In this episode Torrielli discusses: - What the contextual targeting landscape [...]
Novatiq's Tanya Field on Targeting in the Newly Anonymous Web
In the latest episode of TraderTalk TV, ExchangeWire CEO Ciaran O'Kane talks to Tanya Field, co-founder and CPO at Novatiq, about targeted advertising in the newly anonymous web. In this session, Field discusses: - How publishers and buyers can make the most [...]
The MadTech Webcast: Privacy Trends in Media and Publishing
On this episode of The MadTech Webcast, Ciaran O'Kane, CEO at ExchangeWire, is joined by Zachary Faruque, marketing solutions engineer at OneTrust, to discuss privacy trends in media and publishing, and the evolution of user consent in ad monetisation. In this [...]
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