Video

• Publica's Ben Antier on the Role of SSAI in CTV Advertising

  4 years ago Trader Talk

  

  In this latest episode of TraderTalk TV, ExchangeWire's Ciaran O'Kane is joined by Ben Antier, Co-Founder and CEO of Publica, to discuss how SSAI is set to transform CTV advertising. In this session, O'Kane and Antier cover: - The importance of SSAI [...]

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• MiQ's Georgiana Haig on Trading Across a Fragmented Ecosystem in a Privacy-First World

  4 years ago Trader Talk

  

  In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Georgiana Haig, product lead for identity at MiQ, to discuss trading across a fragmented ecosystem in a privacy-first world. In this session, O’Kane and Haig cover: – how this [...]

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• MadTech Japan (Day 2) - How Marketing is Driving Digital Transformation

  4 years ago Webcasts

  

  2021 is set to be an exciting year for brands and marketers, in Japan, as the country has outlined some ambitious plans for digital transformation which will fuel the pace of change and innovation. The advertising and marketing technology industry [...]

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• MadTech Japan (Day 1) - How Marketing is Driving Digital Transformation

  4 years ago Webcasts

  

  2021 is set to be an exciting year for brands and marketers, in Japan, as the country has outlined some ambitious plans for digital transformation which will fuel the pace of change and innovation. The advertising and marketing technology industry [...]

  View now

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• The MadTech Webcast: Google Kills the Third-Party Cookie - What Now and Next?

  4 years ago Webcasts

  

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• Nano Interactive's Johann Hermann on Identity-Free Consumer Intent Targeting

  4 years ago Trader Talk

  

  In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Johann Hermann, COO at Nano Interactive, to discuss solutions identity-free consumer intent targeting. In this session, O’Kane and Hermann cover: – a brief history of Nano: from search targeting [...]

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• Nexta.io's Per Nielsen and Martin Jensen on How to Empower Publishers

  5 years ago Trader Talk

  

  In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O'Kane is joined by Nexta.io's head of AI and data science, Per Nielsen, and founder, Martin Jensen, to discuss how tech vendors can empower publishers as the age of the walled [...]

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• LiveRamp's Christian Carlsson on Solutions to Address a Privacy-First World

  5 years ago Trader Talk

  

  In this latest episode of TraderTalk TV, Christian Carlsson, global solutions architect, LiveRamp, discusses the solutions on offer for the industry as it moves in to a privacy-first world. In this session, Carlsson covers: – The value of first-party data; – How brands [...]

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• Permutive's David Reischer on Identity & Privacy in a Post-Cookie World

  5 years ago Trader Talk

  

  In this latest episode of TraderTalk TV, ExchangeWire's Lindsay Rowntree is joined by David Reischer, product manager at Permutive, to discuss what a cookieless future means for ad tech when it comes to identity & privacy. In this session, Reischer and [...]

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• Xandr's Harvin Gupta Explains The Anatomy of A Video Ad Call

  5 years ago Trader Talk

  

  In this latest TraderTalk TV episode, ExchangeWire's Lindsay Rowntree is joined by Harvin Gupta, director of solutions engineering at Xandr, to go back to basics and break down the inner workings of a video ad call. Gupta explains: The process that occurs [...]

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