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ATS London 2017: What Tech Strategy Will Win Out On the Buy Side
At ATS London 2017, ad tech industry experts came together to discuss the future of buy-side technology and how the buy side can strategise technology adoption. Moderator: – Matt Prohaska, CEO and Principal, Prohaska Consulting Panellists: – Ari Paparo, CEO, Beeswax – Jay Stevens, Chief Revenue Officer, [...]
ExchangeWire's Hugh Williams Presents Findings on BidSwitch Research: Demystifying Deal ID
ExchangeWire recently published a research report, in association with BidSwitch, aiming to understand whether the deal ID is the future of programmatic trading. To mark the launch, BidSwitch hosted an event, to uncover and discuss some of the key findings [...]
ATS Singapore: Data-Driven Creativity - How Marketers Are Using Data & Tech to Enhance Creative Process
Moderator: – Jodie Collins, Managing Director, RE/digital Panellists: – Phil Townend, Chief Commercial Officer, APAC, Unruly – Caspar Schlikum, Chief Executive Officer, APAC, Wunderman – Sadhan Mishra, Regional Business Director, OMD
BidSwitch's Julian Savitch-Lee Explains the History of the Deal ID
ExchangeWire recently published a research report, in association with BidSwitch, aiming to understand whether the deal ID is the future of programmatic trading. To mark the launch, BidSwitch hosted an event, to uncover and discuss some of the key findings [...]
ATS Singapore 17: The State of the Buy Side - Shifting Relationships Between Client, Technology & Service Layer
Moderator: – Wendy Hogan, Marketing Transformation & Strategy Director, Oracle Panellists: – Rahul Vasudev, Managing Director, APAC, MediaMath – Sanchit Sanga, Chief Digital Officer – APAC & MENA, Mindshare – Matt Harty, Senior Vice President, Asia Pacific, The Trade Desk – Marcus Cho, Regional Multiscreen Performance & Precision [...]
ATS Singapore 17: Where Are we Heading? Future Trends in Ad Tech, Martech & Programmatic
Moderator: – Ciaran O’Kane, Founder & CEO, ExchangeWire Panellists: – Ryan Pestano, GM of Asia, IPONWEB – Alex Khan, MD, AOL Asia & NZ, AOL – Wendy Hogan, Marketing Transformation & Strategy Director, Oracle – Michel de Rijk, President, M Platform, Group M
PubMatic's Adam McEnery Discusses Header Bidding Wrapper Solutions
In this episode of TraderTalk TV, ExchangeWire's CEO, Ciaran O'Kane speaks with Adam McEnery, solutions engineer at PubMatic, about header bidding wrapper solutions and the differences between client-side and server-side header bidding technology. McEnery discusses: - What a wrapper is and how [...]
Bidswitch's Barry Adams Discusses Top Industry Trends
In this special, voxpop edition of TraderTalk TV, Barry Adams, VP commercial development, BidSwitch, discusses the top industry trends, from the view of the platform's unique positioning in the digital supply chain. Adams discusses: - The programmatic trends seen within the BidSwitch [...]
ATS London 2017: How Identification Builds Economic Sustainability in Digital Advertising
At ATS London this year, ExchangeWire CEO, Ciaran O'Kane, hosted a panel discussion between industry experts, discussing what the future of the ID could look like. Watch panellists Marco Bertozzi, VP of sales, Spotify; Jordan Mitchell, founder and CEO, DigiTrust; James Collier, [...]
IPONWEB's Nathan Woodman Discusses Supply Path Optimisation
In this special voxpop edition of TraderTalk TV, Nathan Woodman, SVP strategic development, IPONWEB, talks through the hot topic of supply path optimisation. In this episode, Woodman discusses: - What supply path optimisation (SPO) is - How SPO works for advertisers - How SPO [...]
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