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#TraderTalkTV: Datacratic CEO James Prudhomme Explains How Clients Can Use & Adapt RTB Kit, an Open Source Bidder
In this week's #TraderTalkTV, James Prudhomme, CEO of Datacratic, gives us an overview of RTB Kit, an open source bidder. Here he goes through how you can build out a solution, as well as the companies and contributors involved [...]
#TraderTalkTV: Jonathan Beeston, Director, New Product Innovation, EMEA, Maps Out the Adobe Marketing Tech Stack
In this week's #TraderTalkTV, Adobe's Director of New Product Innovation for EMEA, Jonathan Beeston, breaks down where Adobe sits in the space. Specifically, its journey migrating from its established heritage on the creative suite side to monetising and managing creatives, led [...]
#TraderTalkTV: Darren Goldie, Managing Partner at Havas, Explains How The Agency Approaches Attribution
Attribution plays such a crucial part in the media planning process. But with no standard modelling procedure available, agencies often have to build bespoke models for clients. Here we speak to Darren Goldie, Managing Partner at Havas, who [...]
#TraderTalkTV: Quantcast's Phil Macauley Explains How Prospecting is Overlooked & Undervalued
In this week's #TraderTalkTV, Phil Macauley, EU Managing Director at Quantcast, discusses prospecting's benefits over pure retargeting in display. Why is prospecting overlooked in the path to conversion? Is there too much reliance on the bottom-of-the-funnel metrics? [...]
#TraderTalkTV: Skinected Co-Founder Stefan Kosel Explains How Non-Standard Ads Are Traded Via RTB
With the rise of open platforms a lot of interesting ad tech "app" companies have started to spring up globally. In this week's #TraderTalkTV we talk talk to one of the rising stars, Skinected. Here co-founder Stefan Kosel [...]
#TraderTalkTV: Neal Richter, Chief Scientist at The Rubicon Project, Explains the All-In Auction
In this week's #TraderTalkTV, Neal Richter, Chief Scientist at The Rubicon Project, Explains the 'All-In Auction'. He breaks down the old model of 'waterfall' (sponsorship/direct/indirect, where it's hard to harmonise demand) vs the new auction model. A good example [...]
#TraderTalkTV: PubMatic Co-Founder Mukul Kumar Explains How Pubmatic Deals with Multiple Bids Across Markets
In this week's #TraderTalkTV, PubMatic Co-founder & Head of Engineering Mukul Kumar explains how PubMatic's tech predicts the buying pattern of independent bidders. Kumar defines the data points necessary to build predictive models. He goes on to discusses the complexities [...]
#TraderTalkTV: AudienceScience's Mark Connolly Explains the SaaS Model Versus the Traditional Media Buying Model
In this week's #TraderTalkTV, Mark Connolly, MD Europe & APAC for AudienceScience, explains the SaaS (Software as a Service) model versus the traditional media-buying model. Explaining the work flow of a typical media buy, Connolly argues that much of [...]
Dr Neal Richter, Chief Scientist, The Rubicon Project, Explains Deal ID & the Open RTB Initiative
Dr Neal Richter, Chief Scientist at The Rubicon Project, breaks down the concept of Deal ID (a unique string token, passed on the bid call to various bidders). Richter describes the crucial role played by Deal ID in the private [...]
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