Video

• #TraderTalkTV: Donald Hamilton Discusses Scale Around Data Targeting, And Why Publishers Should Work Together To Achieve Volume

  13 years ago Trader Talk

  

  In this week's #TraderTalkTV, Donald Hamilton, UK Managing Director at Zodiak Advertising, discusses the problems for publishers around scaling data targeting. He suggests individual publishers will not be able to compete with big scaled offerings - and so should [...]

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• #TraderTalkTV : Rubicon Project's Jordan Mitchell on Boosting Publisher Yield by Accounting for Scarcity

  13 years ago Trader Talk

  

  Jordan Mitchell, Rubicon Project, VP product, discusses how publishers can use algorithms to boost revenue, including real-time advertising solutions, and which targeting criteria to use to boost fill-rates. Rubicon’s Mitchell maps out his company’s approach to aggregating advertiser demand [...]

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• #TraderTalkTV : LiveRail's Yoav Arnstein Explains How Video Private Marketplaces Differ From Their Display Counterparts

  13 years ago Trader Talk

  

  In this week's #TraderTalkTV, LiveRail's Managing Director, Yoav Arnstein breaks down the differences between a video and a display private marketplace. LiveRail is 100% publisher-focused and doesn't actually sell any product to the buy side, their purpose being to help [...]

• #TraderTalkTV : Alenty's Laurent Nicolas Explains Why Viewability Should Be the New Currency for Online Advertising

  13 years ago Trader Talk

  

  As ATS Paris quickly approaches, we're continuing our French focus for this week's #TraderTalkTV with Alenty co-founder and CEO, Laurent Nicolas. Here Laurent describes how Alenty measures viewability across different environments, including premium, RTB and mobile, with a success rate [...]

• #TraderTalkTV : Stefan Vos, Director, Data & Analytics EU, ValueClick on the Benefits of MultivariateTargeting

  13 years ago Trader Talk

  

  In this week's #TraderTalkTV, Stefan Vos, Director, Data & Analytics EU at ValueClick breaks down multivariate targeting, particularly around behavioural targeting. At the basic level, behavioural segments can be picked by hand for a campaign, the next step above that [...]

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• #TraderTalkTV : Fabien Magalon, MD, La Place Media Breaks Down the Benefits of Publisher Partnership

  13 years ago Trader Talk

  

  This week's #TraderTalkTV takes us back to Paris with ATS Paris speaker Fabien Magalon, Managing Director at La Place Media, where he breaks down the concept behind La Place Media, an alliance between five media sales houses/publishers. Now celebrating its [...]

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• #TraderTalkTV : eXelate's Alain Sanjaume on Connecting Online & Mobile Data for Multiscreen Targeting

  13 years ago Trader Talk

  

  Straight from Paris, this week's #TraderTalkTV sees Alain Sanjaume, Senior European Consultant at eXelate and speaker at next month's ATS Paris, breaking down the use of third-party data across multiple screens, from the PC world to the mobile world. First, [...]

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• #TraderTalkTV: Weborama's Mathieu Roche Explains the Processes Underlying Effective Data Management

  13 years ago Trader Talk

  

  In this week's #TraderTalkTV, Weborama's Managing Director for the UK Mathieu Roche maps out how 1st and 3rd party data can be used in audience targeting. Using a recent case study with McKinsey, Roche goes into how they built [...]

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• #TraderTalkTV: Grapeshot CEO John Snyder Explains How Contextual Optimisation Boosts Performance & Lowers CPA

  13 years ago Trader Talk

  

  In this week's #TraderTalkTV, Grapeshot CEO John Snyder explains the importance of keywords in the display purchasing process, instead of chasing the same users or simply having a bank of whitelisted URLs that lack relevance. With a specificity that mimics [...]

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• #TraderTalkTV: Laurent Gibb, VP of Media at myThings, Explains How Retargeting is Evolving

  13 years ago Trader Talk

  

  In this week's #TraderTalkTV, Laurent Gibb, VP of Media at myThings, a global personalised retargeting company breaks down how first-generation retargeting began and how second-generation retargeting is moving away from black box solution to being more a transparent process.

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