Aimee Newell Tarín
Editor
Articles by Aimee
The Retail Media Rush: What’s in Store for 2026?
As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead. As we progress through Q4, it’s the season [...]
Ad BlockingAd FraudCommerce MediaE-CommerceecommercePredictionsRetailRetail Media
Going All Out on OOH: What Will 2026 Bring?
As the out-of-home (OOH) sector continues on a trajectory of growth, what will next year bring? We asked the ad tech industry what they predict for the OOH space in 2026. Just last week, the UK’s out-of-home advertising body, Outsmart, reported [...]
Black Friday 2025: Finding Value Beyond the Festive Window
With Black Friday taking place later this week, we asked experts from across the ad tech industry for their insights. What has changed this year? Black Friday has been one of the UK’s biggest yearly shopping events for well [...]
The Biggest Opportunities in Social Media: What do Agencies Advise?
What are the biggest opportunities for those advertising on social media at the moment? We gathered insights from experts at agencies across the industry. Taking advantage of a thriving creator economy The growth of the creator economy has been huge over the [...]
Digest: ITV Launches Linear TV Solution and Joins TikTok Pulse Premiere; Reddit Reels in Advertisers with Interactive Ads
In today’s Digest we look at the biggest announcements from ITV’s Palooza event this week, Reddit reeling in advertisers with the launch of a new ad format, plus Microsoft making its behavioural analytics tool mandatory for publishers. ITV launches linear TV [...]
Digest: WPP Courts Advertisers with Self-Serve Platform Launch; Comcast Linear TV Goes Programmatic; The Observer Signs AI Deal
In today’s Digest, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on AI news platform Particle. WPP courts advertisers [...]
What the Ad Tech Industry Makes of the AdCP Agentic AI Standard
We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now?
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