Aimee Newell Tarín

Editor

Articles by Aimee

• Chrome’s Cookie Commotion: Is it Finally Over? 

  5 days ago News

  

  Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, Google has decided it will simply stick with the current system. [...]

  CookielessCookiesGooglePost-CookiePrivacy

• IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four Years 

  2 weeks ago News

  

  We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.  Overall marketing budgets for Q1 2025 fell for the first time in four years, the latest IPA Bellwether report reveals. A net [...]

  Ad SpendAd TechDigital MarketingMarketerMarketing

• Data Curation: Examining European Expansion 

  2 weeks ago News

  

  We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand? Data Curation: A new essential for European [...]

  Ad TechCurationEurope

• Digest: Trump Extends TikTok Sale Deadline Again; Meta's Fact Checking Ends Today for US Users

  3 weeks ago News

  

  Today's digest looks at Trump extending the TikTok sale deadline for the second time, Meta's fact checking finally coming to an end for all US users, and WPP's acquisition of InfoSum. Trump Extends TikTok Sale Deadline Again President Trump has [...]

  AcquisitionAgencyFacebookMetaNorth AmericaStreamingTikTokUS

• Labour’s Impact on UK Ad Tech: What has Changed So Far? 

  4 weeks ago News

  

  Eight months on from Labour’s victory in the UK’s last general election, how has our ad tech ecosystem been impacted? We examine the changes introduced by Keir Starmer and his party, as well as the industry’s trajectory for the near [...]

  Ad TechAIBig TechBroadcastersDataLegislation

• The Wires 2025: Second Wave of Judges Revealed 

  1 month ago News

  

  Which industry members will be judges at The Wires this year? Find out the second wave of names revealed below… Last week, we revealed eight of the many industry members who will be judging ExchangeWire’s prestigious The Wires awards this year. [...]

  AwardsThe Wires

• Digest: UK Cracks Down on Online Content; Reddit Allows Users to Block Specific Advertisers 

  1 month ago News

  

  Today, we look at the UK beginning enforcement of the new regulations under the Online Safety Act, Reddit introducing a change which allows users to block specific advertisers, and Apple’s encrypted data case beginning in secret.   UK Cracks Down on [...]

  AdvertiserContentSocial MediaUK

• Digest: The Guardian Introduces Consent or Pay Model; Meta’s Community Notes to Begin 

  1 month ago News

  

  Today, we look at The Guardian’s new consent or pay model, community notes commencing tomorrow on Meta’s platforms, and a new launch from Amazon Prime.  The Guardian Introduces Consent or Pay Model The Guardian is the latest UK news publisher to introduce [...]

  Brand SafetyFacebookMetaPublisher

• The Stack: This Week in Big Tech 

  2 months ago News

  

  Today on The Stack we look at the biggest stories of the week affecting big tech. Plus, find today’s MadTech Daily which discusses how Turkish publications' traffic has been affected by Google, LinkedIn expanding its ad targeting tools, and Channel [...]

  Big TechGoogleLegalMetaThe Stack

• Digest: French Publishers File Lawsuit Against Meta; Watchdog Concludes UK Mobile Browser Market is Failing   

  2 months ago News

  

  Today’s digest looks at a new lawsuit against Meta brought forward by French publishers, the Competition Markets Authority’s latest conclusions regarding the UK’s mobile browser and cloud gaming markets, as well as YouTube experimenting with a feature which automatically sends [...]

  AIMetaMobilePublisher