Aimee Newell Tarín
Editor
Articles by Aimee
A Preview of ATS London 2025: What to Expect Next Week
We run you through what you can expect from ExchangeWire’s ATS London event on 9th September… ATS London is finally arriving: next Tuesday, ExchangeWire returns to the Queen Elizabeth II Centre for a day brimming with everything ad tech. Discussions will [...]
Disability Representation in Advertising: How Marketers can Get it Right
When it comes to representing the disabled community in advertising, how can brands and marketers get it right? We reflect on insights from Purple Goat’s Awareness to Action event. The gap in disability representation Improving representation within the advertising industry forms [...]
The Current State of AI: Are We Witnessing a Race to the Bottom?
AI slop is on the rise and society is stooping to new lows, while the current trajectory of the technology is unsustainable. Is there a light at the end of the tunnel? Descending into an AI-slop dystopia AI is front and [...]
Contextual’s AI-Charged Comeback
How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence into the ecosystem. The contextual advertising market was valued [...]
Marketing Budgets Bounce Back: IPA Bellwether Q2 2025
UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry leaders make of the latest findings. Marketing budgets expanded at the strongest pace in a year during the second [...]
Cannes Lions 2025: Recapping the Biggest Industry Moves on la Croisette
We look at some of the biggest announcements from Cannes Lions this year, focusing on DSP tie-ups and partnerships in the agency world. It’s been a scorching week, the sun shining down and the thermometers hitting 30° – and that’s just in [...]
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