Aimee Newell Tarín

Editor
Articles by Aimee
The Self-Serve Shift Publishers Can’t Afford to Miss
We examine why publishers are increasingly turning to self-serve platforms. What are the benefits? In association with DanAds Advertising tech publishers are striving to maximise their revenue, as the economic climate continues on a precarious trajectory. A large portion of advertisers are [...]
Retail Media: What are the Biggest Opportunities Right Now?
We asked industry experts how retail media is evolving, and how the ad industry can take advantage of new opportunities in the space. Retail media has been on a rapid rise: for quite some time now, the industry has been talking [...]
How to Overcome Fragmentation in European Market Expansion
Ad tech companies often face a number of challenges when expanding into European markets. In collaboration with digitalAudience, we examine how they can expand successfully in a new territory...
Agentic AI: Is it Ready to Run the Show?
Agentic AI is the new buzzword. The ad industry is embracing the technology, which goes a step further than generative AI, able to autonomously handle complex decision-making. But is it actually ready to run the show? The year of agentic [...]
A Preview of ATS London 2025: What to Expect Next Week
We run you through what you can expect from ExchangeWire’s ATS London event on 9th September… ATS London is finally arriving: next Tuesday, ExchangeWire returns to the Queen Elizabeth II Centre for a day brimming with everything ad tech. Discussions will [...]
Disability Representation in Advertising: How Marketers can Get it Right
When it comes to representing the disabled community in advertising, how can brands and marketers get it right? We reflect on insights from Purple Goat’s Awareness to Action event. The gap in disability representation Improving representation within the advertising industry forms [...]
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