Aimee Newell Tarín
Editor
Articles by Aimee
Lunar New Year 2026: The Opportunities and Challenges for Advertisers
With Lunar New Year approaching next month, we look at the opportunities on the horizon for advertisers, as well as the challenges these bring about...
AIAPACChinaCommerce MediaConsumerCultureecommerceSingaporeSocial CommerceSoutheast Asia
Ads and LLMs: Gearing Up for a New Era of Advertising
We’re entering a new era of advertising. How will ads on LLMs change the game for advertisers, what does it mean for consumers, and how is OpenAI’s competition against Google shaping up? We recently saw a huge announcement we’d all been [...]
How Can Brands Become Visible in the New Era of LLM Search?
How important is brand perception? We sat down with product director Frederic Derian and Victor Bastia to discuss the rise of LLMs and what this means for advertisers.
The Creator Economy in 2026: Tapping into Culture, Community, Credibility, and Craft
For the next piece in our 2026 predictions series, we asked a range of experts from across the ad industry what changes they predict for the creator economy next year...
The Retail Media Rush: What’s in Store for 2026?
As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead. As we progress through Q4, it’s the season [...]
Ad BlockingAd FraudCommerce MediaE-CommerceecommercePredictionsRetailRetail Media
Going All Out on OOH: What Will 2026 Bring?
As the out-of-home (OOH) sector continues on a trajectory of growth, what will next year bring? We asked the ad tech industry what they predict for the OOH space in 2026. Just last week, the UK’s out-of-home advertising body, Outsmart, reported [...]
Black Friday 2025: Finding Value Beyond the Festive Window
With Black Friday taking place later this week, we asked experts from across the ad tech industry for their insights. What has changed this year? Black Friday has been one of the UK’s biggest yearly shopping events for well [...]
The Biggest Opportunities in Social Media: What do Agencies Advise?
What are the biggest opportunities for those advertising on social media at the moment? We gathered insights from experts at agencies across the industry. Taking advantage of a thriving creator economy The growth of the creator economy has been huge over the [...]
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