Aimee Newell Tarín

Editor

Articles by Aimee

• The Wires 2026: What Makes an Award-Winning Entry? 

  1 day ago News

  

  We give you a first glance at this year’s judging panel for The Wires 2026, first hearing from a few voices representing the EMEA region. As the UK wakes up to spring, we’re planning far ahead: this year’s The Wires will [...]

  Ad TechAwardsDisplay

• Automation vs Control: Striking the Balance with AI 

  1 week ago News

  

  With a massive range of AI platforms, tools, and solutions now available - how can advertisers maintain control? 

  AgenciesAgencyAICreative

• Opportunities in Audio: Where can Advertisers Find the Most Value?

  2 weeks ago News

  

  How can advertisers take advantage of the latest evolution within the audio landscape? A range of industry experts share their insights.

  AudioAudiovisualYouTube

• Lunar New Year 2026: The Opportunities and Challenges for Advertisers

  3 weeks ago News

  

  With Lunar New Year approaching next month, we look at the opportunities on the horizon for advertisers, as well as the challenges these bring about...

  AIAPACChinaCommerce MediaConsumerCultureecommerceSingaporeSocial CommerceSoutheast Asia

• Ads and LLMs: Gearing Up for a New Era of Advertising

  1 month ago News

  

  We’re entering a new era of advertising. How will ads on LLMs change the game for advertisers, what does it mean for consumers, and how is OpenAI’s competition against Google shaping up?    We recently saw a huge announcement we’d all been [...]

  AdvertiserAdvertisingAI

• How Can Brands Become Visible in the New Era of LLM Search?

  2 months ago News

  

  How important is brand perception? We sat down with product director Frederic Derian and Victor Bastia to discuss the rise of LLMs and what this means for advertisers.  

  AIDisplayE-CommerceSearch

• Digest: Oracle Co-Founder Backs Paramount’s Hostile Bid for Warner Bros Discovery; Instacart Terminates AI Price Tests

  2 months ago News

  

  In today’s digest we look at Larry Ellison giving his personal backing to Paramount’s hostile bid for Warner Bros Discovery, Instacart deciding to terminate price tests on its platform following pushback from customers, as well as Netflix's latest moves in [...]

  CTVRetailStreamingTV

• Digest: Google Sues Web Scraping Company; ByteDance Boosts Benefits Amid AI Talent War; FaceBook Tests Free Link Limit for Businesses

  2 months ago News

  

  In today’s digest we cover Google suing SerpApi over its web scraping activity, ByteDance boosting benefits for staff to attract and retain top AI talent around the globe, plus Facebook carrying out a test which limits the number of links [...]

  AIFacebookGoogleLawsuitMeta

• The Creator Economy in 2026: Tapping into Culture, Community, Credibility, and Craft 

  3 months ago News

  

  For the next piece in our 2026 predictions series, we asked a range of experts from across the ad industry what changes they predict for the creator economy next year...

  Ad TechCreator economyPredictions

• The Retail Media Rush: What’s in Store for 2026? 

  3 months ago News

  

  As 2026 approaches, we examine what could be in store for retail media. As the sector booms, we asked experts from across the ad tech ecosystem what they expect from the year ahead.  As we progress through Q4, it’s the season [...]

  Ad BlockingAd FraudCommerce MediaE-CommerceecommercePredictionsRetailRetail Media