Aimee Newell Tarín
Editor
Articles by Aimee
The Biggest Opportunities in Social Media: What do Agencies Advise?
What are the biggest opportunities for those advertising on social media at the moment? We gathered insights from experts at agencies across the industry. Taking advantage of a thriving creator economy The growth of the creator economy has been huge over the [...]
Digest: ITV Launches Linear TV Solution and Joins TikTok Pulse Premiere; Reddit Reels in Advertisers with Interactive Ads
In today’s Digest we look at the biggest announcements from ITV’s Palooza event this week, Reddit reeling in advertisers with the launch of a new ad format, plus Microsoft making its behavioural analytics tool mandatory for publishers. ITV launches linear TV [...]
Digest: WPP Courts Advertisers with Self-Serve Platform Launch; Comcast Linear TV Goes Programmatic; The Observer Signs AI Deal
In today’s Digest, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on AI news platform Particle. WPP courts advertisers [...]
What the Ad Tech Industry Makes of the AdCP Agentic AI Standard
We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now?
Retail Media: Will Every Storefront Become an Ad Network?
We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could transform it. Another week, another new ad network. Two last [...]
Navigating Brand Safety in 2025: Insights from the Ad Industry
As the ad industry evolves, what is the state of brand safety in 2025? We questioned a range of industry experts on the topic, gathering their insights on how advertisers can navigate it. Does brand safety still matter? We’ve been living through [...]
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