Aimee Newell Tarín

Editor

Articles by Aimee

• The Next Season of TV: What are the Biggest Opportunities? 

  2 days ago News

  

  As the TV ecosystem continues to evolve, what are the biggest opportunities for the ad industry? We asked a range of industry experts for their thoughts.  The TV landscape has seen tremendous change over the past decade, with streaming transforming the [...]

  CTVTV

• Disability Representation in Advertising: How Marketers can Get it Right 

  7 days ago News

  

  When it comes to representing the disabled community in advertising, how can brands and marketers get it right? We reflect on insights from Purple Goat’s Awareness to Action event. The gap in disability representation  Improving representation within the advertising industry forms [...]

  AdvertiserAdvertisingBrandsDiversity

• The Wires Last Chance Entries: Honouring 2025’s Ad Tech Trailblazers 

  1 week ago News

  

  ExchangeWire’s Ad Tech Personality of the Year and Ad Tech Rising Star awards consistently honour the trailblazers of our industry. Have your say in nominating this year’s winners before entries close on Friday, 8th August.   The Wires is all about celebrating [...]

  Ad TechAwardsThe Wires

• The Current State of AI: Are We Witnessing a Race to the Bottom? 

  1 week ago News

  

  AI slop is on the rise and society is stooping to new lows, while the current trajectory of the technology is unsustainable. Is there a light at the end of the tunnel? Descending into an AI-slop dystopia  AI is front and [...]

  AICreativeEnvironmentalMetaSustainability

• Contextual’s AI-Charged Comeback 

  2 weeks ago News

  

  How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence into the ecosystem. The contextual advertising market was valued [...]

  AdvertiserAdvertisingAIContextContextual

• Marketing Budgets Bounce Back: IPA Bellwether Q2 2025

  4 weeks ago News

  

  UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry leaders make of the latest findings.  Marketing budgets expanded at the strongest pace in a year during the second [...]

  Ad SpendAdvertiserBrandsMarketerMarketing

• Cannes Lions 2025: Recapping the Biggest Industry Moves on la Croisette 

  2 months ago News

  

  We look at some of the biggest announcements from Cannes Lions this year, focusing on DSP tie-ups and partnerships in the agency world.  It’s been a scorching week, the sun shining down and the thermometers hitting 30° – and that’s just in [...]

  Ad TechBroadcastersDSPEventsPartnershipProgrammaticStreaming

• The State of Privacy in Ad Tech

  2 months ago News

  

  As we hit the midpoint of 2025, what’s the current state of privacy in ad tech?  As 2025 progresses, the ad industry’s tug-of-war between regulation and privacy in practice continues. While some players make an effort to abide with legislation, others [...]

  Ad TechPrivacy

• What does the Ad Industry Make of Meta’s Ad Automaton Plans? 

  2 months ago News

  

  Do Meta’s plans to fully automate the advertising process on its platforms hold potential, or are they asking for trouble? We asked experts across the advertising ecosystem for their opinions.  Last week, Meta announced big plans that it aims to fulfill [...]

  AICreativeFacebookMeta

• AI and Attention to Make Headlines at ATS Singapore 2025?

  2 months ago News

  

  With ATS Singapore 2025 just around the corner, we reveal a final preview of this year's topics... With less than one month until ATS Singapore 2025, anticipation is building. At the event, we'll delve into the biggest industry issues currently affecting [...]

  Ad TechAIATSATS SingaporeAttention