Aimee Newell Tarín

Editor

Articles by Aimee

• Women in Ad Tech: Is the Industry Inclusive Enough? 

  5 days ago News

  

  We examine women’s current position in the ad tech sector, focusing on the rolling back of DEI initiatives, the importance of flexible working arrangements, and powerful personal actions.  The tech industry is not known for being diverse. Who first comes to [...]

  Ad TechDiversity

• ATS Singapore 2025: A First Glance at This Year’s Topics

  6 days ago News

  

  As the fourteenth ATS Singapore approaches, we give you a first glance at this year’s biggest topics, from retail media to attention.    With ATS Singapore in just two months, we give you a first glance into some of the event’s hottest [...]

  ATSATS Singapore

• 2025’s All In Census: Is the Ad Industry Trustworthy? 60% of Members Don’t Think So 

  2 weeks ago News

  

  We look at some of the key findings from this year’s All In Census (created by the Advertising Association, the IPA, and ISBA), revealed on Thursday at News UK’s London headquarters by Dan Wilks, director of Credos.    On Thursday, the results [...]

  Ad TechAdvertisingDiversity

• The Wires 2025: Third Wave of Judges Revealed 

  2 weeks ago News

  

  As ExchangeWire’s ninth The Wires Awards edges closer, we reveal the third wave of judges who will be assessing this year’s entries… As the year progresses and entries begin to roll in, we feel excitement building for The Wires 2025. For [...]

  Ad TechAwardsThe Wires

• ATS Singapore 2025: What to Expect 

  2 weeks ago News

  

  ExchangeWire's ATS Singapore returns this July for its 14th anniversary in the APAC region.  ATS Singapore 2025 will bring together the very best of the APAC ad tech scene. This year will mark the event’s 14th anniversary in the region, [...]

  ATSATS Singapore

• Chrome’s Cookie Commotion: Is it Finally Over? 

  4 weeks ago News

  

  Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, Google has decided it will simply stick with the current system. [...]

  CookielessCookiesGooglePost-CookiePrivacy

• IPA Bellwether Q1 2025: Marketing Budgets See First Fall in Four Years 

  1 month ago News

  

  We look at the findings from the latest IPA Bellwether report, with insights from experts across the marketing industry.  Overall marketing budgets for Q1 2025 fell for the first time in four years, the latest IPA Bellwether report reveals. A net [...]

  Ad SpendAd TechDigital MarketingMarketerMarketing

• Data Curation: Examining European Expansion 

  1 month ago News

  

  We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand? Data Curation: A new essential for European [...]

  Ad TechCurationEurope

• Digest: Trump Extends TikTok Sale Deadline Again; Meta's Fact Checking Ends Today for US Users

  1 month ago News

  

  Today's digest looks at Trump extending the TikTok sale deadline for the second time, Meta's fact checking finally coming to an end for all US users, and WPP's acquisition of InfoSum. Trump Extends TikTok Sale Deadline Again President Trump has [...]

  AcquisitionAgencyFacebookMetaNorth AmericaStreamingTikTokUS

• Labour’s Impact on UK Ad Tech: What has Changed So Far? 

  2 months ago News

  

  Eight months on from Labour’s victory in the UK’s last general election, how has our ad tech ecosystem been impacted? We examine the changes introduced by Keir Starmer and his party, as well as the industry’s trajectory for the near [...]

  Ad TechAIBig TechBroadcastersDataLegislation