Aimee Newell Tarín

Editor

Articles by Aimee

• Digest: WPP Courts Advertisers with Self-Serve Platform Launch; Comcast Linear TV Goes Programmatic; The Observer Signs AI Deal 

  1 week ago News

  

  In today’s Digest, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on AI news platform Particle.  WPP courts advertisers [...]

  AIPlatformsProgrammatic TVPublisherTV

• Risk, Reward, and Resilience: A Look Behind the Industry Curtain at AdTech Connect

  2 weeks ago News

  

  At AdTech Connect’s latest event, the goal was to lift the lid on the journeys of ad tech companies...

  Ad TechEvents

• The Stack: OpenAI Challenges Google while Meta Makes Moves

  2 weeks ago News

  

  This week, we look at OpenAI challenging Google with the launch of its ChatGPT Atlas browser, as well as recapping Meta’s recent moves in the advertising space...

  GoogleMetaOpenAI

• What the Ad Tech Industry Makes of the AdCP Agentic AI Standard 

  2 weeks ago News

  

  We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now?

  Ad TechAgentic AI

• Retail Media: Will Every Storefront Become an Ad Network?

  3 weeks ago News

  

  We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could transform it.  Another week, another new ad network. Two last [...]

  Ad NetworkRetail Media

• Marketers Increase Budgets Cautiously: IPA Bellwether Q3 2025

  3 weeks ago News

  

  We examine the findings of the latest IPA Bellwether Report, calling on a range of industry experts for their insights. UK marketing budgets have risen for a second consecutive quarter, remaining in positive territory for Q3 2025. Just over 22% [...]

  DisplayMarketingUK

• Navigating Brand Safety in 2025: Insights from the Ad Industry 

  4 weeks ago News

  

  As the ad industry evolves, what is the state of brand safety in 2025? We questioned a range of industry experts on the topic, gathering their insights on how advertisers can navigate it.   Does brand safety still matter?  We’ve been living through [...]

  Ad TechAIBrand SafetyBrand Suitability

• 2025 Ad Tech Personality of the Year and Rising Star: Final Shortlists Revealed 

  4 weeks ago News

  

  We reveal the final shortlists for 2025’s Ad Tech Personality of the Year and Ad Tech Rising Star awards. Who has made the final cut? Read on to find out those nominated and voted for by your peers…   A month ago, [...]

  AwardsThe Wires

• The Wires 2025: Categories Shortlist Revealed 

  1 month ago News

  

  The categories shortlist for the Wires 2025 is finally out. Who made the cut this year? 

  Ad TechAwardsThe Wires

• The Self-Serve Shift Publishers Can’t Afford to Miss 

  2 months ago News

  

  We examine why publishers are increasingly turning to self-serve platforms. What are the benefits?  In association with DanAds  Advertising tech publishers are striving to maximise their revenue, as the economic climate continues on a precarious trajectory. A large portion of advertisers are [...]

  AdvertisingAIFragmentationPublisher